africa travel presentation at adht conference 2009

7/31/2019 AFRICA TRAVEL PRESENTATION AT ADHT CONFERENCE 2009

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Henderson Travel Service

First fully appointed African American Travel Agencyin the U.S., opening its doors in 1955

First U.S. travel agency to organize tours to Africa,

taking first group to Ghana to celebrate itsindependence in 1957

Agency and Executives, beginning with founders

Jake and Freddye Henderson, recipients ofnumerous awards including ASTAs prestigiousRosenbluth Award and the coveted Africa Trophyfrom ASTA and Africa Travel Association (ATA), etc.


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Africa as a Tourist Destination

Despite the predominant mass mediafocus and portrayal of negative news,

such as Coup detats

Tribal/ethnic fighting

Political corruption

Natural disasters

Starvation

Disease


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Africa is a Glorious Continent

53 diverse and colorful countries

1,000 ethnic languages

800 cultures

Incomparable sights from Victoria Falls onthe Zambia/Zimbabwe border; to the greatpyramids of Egypt; to Table Mountain inCape Town, South Africa; to the OduvaiGorge or Ngorongoro Crater of Kenya andTanzania; or to the beautiful white sand,sun-kissed beaches of Mauritius


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Despite all that Africa has to offer, because of our

general lack of knowledge of the continent, oracceptance of incomplete and often misguidedinformation, it is only recently being viewed as a hot,new or more popular and exciting destination.

The UNs World Tourism Organization points out thatin 2009:

The number of world tourism arrivals for Africa was46 million or only 5% of all tourist arrivals.

While Europe, by contrast, was 460 million or52% of all tourist arrivals.


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African Tourist Arrivals by Sub Regions

North Africa 17,651,000 (millions) Sub-Saharan Africa 30,396,000

Northern Europe 52,610,000

Western Europe 145,845,000

Central/Eastern Europe 91,574,000

Southern/Mediterranean Europe169,649,00

However, with increased promotions, marketingand development, by 2020 African tourism isprojected to become a $2 trillion industry.


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Marketing and Branding of Africa

Africa is fast becoming a destination that is finallyattracting more attention and more travellers.

As an exciting tourist destination, the continent of

Africa offers a myriad of special interests totarget for niche markets: Animal Safaris, i.e., photographic game viewing by foot, via

elephant back, off trail, etc.

Adventure/Sports Tourism, i.e., bungee jumping, white water

rafting, mountain climbing, hiking, and yes..skiing, Ecotourism,

Heritage Tourism, a relatively new niche, that explores thehistory and culture of a people and place, providing a keyopportunity for travel promoters and planners.


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Heritage Tourism

The National Trust for Historic Preservation defines culturalheritage tourism as:

Traveling to experience the places and activities that

authentically represent the stories and people of the past andpresent. It includes historic, cultural and natural resources.

According to the Office of Travel & Tourism International TradeAdministration, U.S. Department of Comerce:

Heritage/Cultural Tourism is an extraordinary opportunity toexpand the travel experience by incorporating the arts, music,culture, history and special character of a place.


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The Heritage/Cultural Traveler

The Heritage/Cultural Traveler is generally bettereducated, more affluent and has higherexpectations for travel experiences that are both

enjoyable and educational. For some travelers, cultural and heritage

experiences are value added, enhancing theirenjoyment of a destination.

For a growing number of travelers who are boredwith the homogenization of places around theworld, authentic experiences are an importantfactor and motivator for their travel decisions andexpectations.


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What is the African Diaspora HeritageTrail (ADHT)?

An unprecedented transnational heritage tourisminitiative formed in 2001 by the Bermuda Ministry ofTourism

A catalyst to link historic and cultural destinationsthroughout the countries of the African Diaspora into anetwork of vibrant tourist attractions that focus attentionon their shared historical and cultural heritages.

A vehicle to educate visitors, enhance economicviability of African Diaspora countries and safeguard thecore values and creativity of African descent, cultureand history.


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The Work of ADHT (continued)

The ADHT Annual Conference creates a uniqueand inspiring four-day learning environment wheregovernment officials, institutional representatives,historians, educators, artists, cultural policyanalysts, architects, media, tourism marketingofficials, preservationists and interestedindividualsall committed to the development ofviable African Diaspora heritage destinations maygather to explore trends, experience culturalexpression, participate in professional developmentsessions, examine model heritage trail programsand enjoy networking with their colleagues.


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UNESCO Map of the Globe

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African DiasporaHeritage Trail Officials

Dr. The HonorableEwart F. Brown, JP, MPPremier of Bermuda and

Minister of Tourism and Transport

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Mr. Danny GloverActor / Social Activist

Honorary ChairmanADHT Conference

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2009 ADHT Conference Hosts

For the first time in 2009the ADHT Conferencewas hosted by an Africancountry, the UnitedRepublic of Tanzania.

The people of Tanzaniaplanned and staged anunforgettable series ofprograms, events and

tours showcasing the vastheritage tourism productsand potential of theirhistoric nation.

Dr. Jamaya M. KikwetePresident

United Republic ofTanzania

Hon. Shamsa MwangungaMinister of Natural

Resources and TourismUnited Republic of Tanzania


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ADHT Objectives

Assist in the development of ADHT sites

Advocate for ADHT sites that are selected andinterpreted by people of the African Diaspora.

Create a Forum to share vision, models, policy andresources.

Build transnational relationships between countries,communities, institutions and people of the AfricanDiaspora


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ADHT Conference

The ADHT Conference:

Facilitates long term relationships within the

Diaspora for educational, cultural, and economicdevelopment and tourism purposes

Represents an opportunity for countries of theDiaspora, venues within the Diaspora and the best

minds to gather annually to discuss heritage andcultural issues pertinent to tourism, culture,education, economic development andimprovement of the quality of life within hostcommunities


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ADHT Conference Partners &Key Participants

UNESCO Slave Route Project Bermuda Department of Tourism

Africa Travel Association Caribbean Tourism Organization Florida A&M University School of Architecture International Institute of Peace Through Tourism Travel Professionals of Color World Conference of Mayors


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Conference Features: Celebrated International Speakers Multi-disciplinary approach Case Studies of heritage development Government officials presentations Cultural events

Film of the Diaspora Music of the Diaspora Tours of historic Sites Informal networking Emancipation Day Celebrations Youth Empowerment Session


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5th International African DiasporaHeritage Trail Conference

October 25-30, 2009 United Republic of Tanzania

Join your colleagues inmagnificent Dar Es Salaamand exotic Zanzibar

Engage in unparalleled

professional development andnetworking opportunities withtop culture, heritage, andtourism experts

Experience incredible tours

along Tanzanias Ivory andSlave Trade Heritage Trail

Travel, hotel and pre- and post-conference tours available atdiscounted rates


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An African Homecoming:Exploring the Diaspora and Transforming Cultural

Heritage Assets into Tourism Destinations

Conference Themes Historical Accuracy and Perspective in Traditional and

Contemporary Heritage Interpretation

Telling the Story to Communities and Visitors throughCultural Education, Cultural Expression and CulturalIndustries Development

Partnership Creation and Private Sector Participation inHeritage Destination Development

Infrastructure and Site Development Resource Creation

Communications, Marketing and Networking for GlobalVisitor Attraction

Tourism Initiatives and Policies: Perspectives fromUNESCO and the African Union


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ADHT Project Leadership & ConferenceDevelopers

Gaynelle Henderson-Bailey, Ph.D., President, HendersonTravel / Henderson Associates, Inc. and Executive Director,ADHT Conference

Jacob R. Henderson Jr., Esq., Co-Project Director,

Partnership, Sponsorship and Development, and Legal

Counsel Karen Spellman, MCP, Co-Project Director, Conference

Design and Content Development

James Early, Director of Cultural Policy, The SmithsonianInstitution, Content Advisor

Cyndie Graddy, Conference Meeting Planner

CONFERENCE HEADQUARTERSADHT / Henderson Associates, Inc.

7961 Eastern Avenue, Suite 301. Silver Spring, MD . 20910301-650-5700 ext 507 . 301-650-5717 fax . [email protected] . www.adht.net
mailto:[email protected]:[email protected]

africa travel presentation at adht conference 2009

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