Study Of Study Of CONSUMER CONSUMER BEHAVIOURBEHAVIOUR

for A Financial Dailyfor A Financial Daily

Prepared by:Aftab Hathi

Roll No.: P1012

Organizational ProfileOrganizational Profile Business Standard is the country's most respected

business daily, launched in 1975 from Kolkata.

Published from 12 cities, and is circulated in more than 1400 towns across India with circulation close to 2,50,000 copies per day.

Headed by Mr. T.N. Ninan, perhaps India’s best-known business journalist, Business Standard has the country's best economic journalists and columnists working for it.

Product Profile Product Profile Business Standard Newspaper

◦ Supplements: The Strategist The Smart Investor BS Weekend.

Business Standard consist of Business News, Finance News , World Business, India Stock News, Indian stock market, India investments, Indian industry, Sensex, Nifty,

BSE, NSE, India Business, India Economy, India, share market, Corporate Result, Finance News .

Pricing StrategyPricing StrategyRs 3.5 from Monday to SaturdayRs 6 for the weekend supplement1200 annuallyOffer Price: Rs. 699 Along with a complementary

trolley bag.

Complementary BagComplementary Bag

Delivery chainDelivery chainThrough Coupon System

Sr. No.

Parameter Business Standard

The Economic

Times

Business Line

Financial Express

1. Price(One Year)

Cover Price: 1092

Subscription: 699

Cover Price: 1534

Cover Price: 1460

Cover Price: 1768

2. Stock Analysis

BS 200, good coverage

Good coverage

Good information

Good

3. News Business Business + General

Business + General

Business

4. Publication house

Own Bennett, & Coleman

The Hindu The Express Group

5. Pages (Average)

22-24 20-22 20-24 18-20

6. Color Pink Pink White Pink7. Updates No Weekly

UpdateNo No

8. Language Easy Moderate Hard Moderate9. Locations 12 cities 11 cities 14 cities 10 cities10. Market

Position2nd 1st 4th 3rd