agency lunches are going to cost more
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We have a lot of questions about the future of advertising agencies. If you have some questions too, help us seek the answers by voting for us here - http://panelpicker.sxsw.com/ideas/view/7665TRANSCRIPT
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Agency lunches are going to cost more.
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Long long ago in an agency not so far away...
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There were just two folks
CopywriterArt Director
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They made ads...fun ads - for newspapers, magazines, radio and TV. Fun times!!!!
CopywriterArt Director
Check my cool
layout bro!
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Then someone was like....
Um...guys, we should, like,
listen to what people really want before
selling.
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Then the big guy was like....
Hire all them planning folks
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The planner came along...
Hey guys! I’m the voice of the consumer.
Yeah, whatever!
She’s pretty! :D
AccountPlanner
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Over time, they learned to work together
Go team!!!
Sure! Bro, you know you and I
are the “real” team right?
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Then another day, someone said
Have you guys heard of this new thing called the
Internet?
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Then the big guy was like....
Hire all them website folks
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So came the interactive folks.
Hey guys! I have some cool ideas
Yeah....about that. You go do
your binary thing in that room.
HTML Gal
Yeah....we’ll call you when we’re
done here.
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The story continued...and more people joined
Flash Guy
App Guy
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Then the big guy was like....
Heck, just hire ‘em all.
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Then at one point, no one had a clue.
It’s our idea dammit
What’s the strategy? NO!
That’s an objective!
There’s an app for that!
I hate you guys!
Can we get some integration here????
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Then someone else said...
Um...guys, people are talking shit about your ads and your brands.
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Then the big guy was like....
Aw...hell!
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And then they hired this new guy.
I wear a top hat because I think I know more than you guys.
Social Media Strategist
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Then some blogger somewhere says....
THE BIG IDEA IS KING!!! All else is
secondary!
Collaboration, man! That’s all!
Everything else is old bro! It’s all digital.
FYI:
Despite the hair, this is not a sketch of Faris Yakob (who btw is awesome!)
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Then everyone was even more confused.
Dude, I’m an Art Director. WTF do I do on your twitter
campaign?My audience
doesn’t have smartphones, but
making apps feels good!
What in the world is “digital copy”?
I’m still rocking the top hat!
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Then the big guy was like....
Dammit! The agency team lunch bill is HUGE!!!! Fire half
those folks.
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What Next???
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Getting teams to work is hard enough.
And it’s becoming tougher everyday as we add new dimensions to what it means to communicate a brand experience.
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It’s easier to blog about new agency models than actually get down to it and change things.
Is the Art Director + Copywriter combo dead? Can too many people on the team cause sheer chaos? If you have multiple "creatives" collaborating - what holds them together? Are we expecting one person to do (too) many things? Will hiring new talent actually solve my agency's problems?
It’s our idea dammit
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Until real change happens, collaboration lives only in stock photography.
[seriously! look at this image! can you feel it?]
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Hi!
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We’re students of the VCU Brandcenter and we think about this stuff a lot. So we decided to get some answers....Hi!
@RachelMercer
@GautamRamdurai
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We found THREE awesome people
Rick Webb, Owner, The Barbarian Group.
Rick is awesome at multiple levels - he’s solved the whole "how do we make money on the web" problem and that whole "what is the future of advertising" problem.
Ben Malbon, Executive Director of Innovation.
In the past few years BBH Labs, run by Ben Malbon and Mel Exon, has become the go to resource for anyone curious about the future of advertising. His vision for the industry parallels his extraordinary intelligence.
Edward Boches, CCO at Mullen.
He’s a changemaker and the perfect bridge between “traditional” and “digital”. He epitomizes that you don’t have to be in your 20s to crack the digital code.
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And we hope to ask them some such tough questions...
Provided we get to...at the SxSW Interactive Festival.
Hey guys! I have some questions
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So, if you think this will be a valuable discussion, please vote for our panel here:
http://panelpicker.sxsw.com/ideas/view/7665
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Thanks I’m still rocking the top hat!