agency2 social data performance social media trends 2016
TRANSCRIPT
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@AGENCY2#SMARTERSOCIAL
SOCIAL INSIGHTS: TRENDS & TECHNOLOGIES 2016
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@AGENCY2#SMARTERSOCIAL
AGENDATrends
ToolsTips
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@AGENCY2#SMARTERSOCIAL
AGENDATrends
ToolsTips
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ON THE UP@AGENCY2
#SMARTERSOCIAL
DIGITAL AD SPEND PERCENTAGE SHARE OF TOTAL ADVERTISING SPENDBY COUNTRY 2015
1. UK 50%
2. NORWAY 45%
3. CHINA 43.6%
4. AUSTRALIA 43.3%
5. DENMARK 43.1%
6. NETHERLANDS 35.4%
7. CANADA 34.3%
8. US 31.3%
9. SWEDEN 30.5%
10. SOUTH KOREA 28.4%
SOURCE: eMARKETER
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ON THE DOWN@AGENCY2
#SMARTERSOCIAL
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TOP PRIORITIES FOR CMO’S@AGENCY2
#SMARTERSOCIAL
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TOP PRIORITIES@AGENCY2
#SMARTERSOCIAL
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THE SKILLS NEEDED TO MANAGE SOCIAL@AGENCY2
#SMARTERSOCIAL
Source: Social Bakers
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THE GROWING ROLE OF THE SOCIAL MARKETER@AGENCY2
#SMARTERSOCIAL
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DRIVING SALES & BUILDING BRAND LOYALTY@AGENCY2
#SMARTERSOCIAL
BRAND LOYALTY
INSPIREDRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATIONCONVERT SUPPORT
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@AGENCY2#SMARTERSOCIAL
AGENDATrends
ToolsTips
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IDENTIFY WHAT PEOPLE CARE ABOUT@AGENCY2
#SMARTERSOCIAL
INSPIREDRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATIONCONVERT SUPPORT
http://www.socialinsightengine.com/
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IDENTIFY TYPES OF CONTENT THAT IS SHARED@AGENCY2
#SMARTERSOCIAL
INSPIREDRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATIONCONVERT SUPPORT
http://buzzsumo.com/
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VOLUME AND TRENDS@AGENCY2
#SMARTERSOCIAL
INSPIREDRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATIONCONVERT SUPPORT
http://topsy.com/
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DON’T UNDERESTIMATE THE POWER OF THE DARK@AGENCY2
#SMARTERSOCIAL
INSPIREDRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATIONCONVERT SUPPORT
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VOLUME AND TRENDS PLUS PURCHASE INTENT@AGENCY2
#SMARTERSOCIAL
INSPIREDRIVE
ENGAGEMENT
ENCOURAGE
CONSIDERATIONCONVERT SUPPORT
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@AGENCY2#SMARTERSOCIAL
AGENDATrends
ToolsTips
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THE ROLE OF SOCIAL MARKETER@AGENCY2
#SMARTERSOCIAL
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BEWARE@AGENCY2
#SMARTERSOCIAL
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BEWARE@AGENCY2
#SMARTERSOCIAL
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GOOD@AGENCY2
#SMARTERSOCIAL
The challenge from Travel brand:
Drive bookings across key hotels
Target Audience: Young professionals
Result: Compared to content focused on product and discounts, our
insight driven posts significantly increased booking rates by over 5x,
with a CPA of 2.5x lower.
Insight: The Social Insight
Engine reveals that this
target audience is
predisposed to Michael
Palin and “trying interesting
foods”.
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@AGENCY2#SMARTERSOCIAL
Q&AJOEL@ AGENCY2.CO.UK
0203 567 1381@JOELDAVIS_