aiesec in switzerland | nst application booklet 1516 (3rd round)

AIESEC in

NST Application Booklet

SWITZERLAND

1516 3rd round


MC MESSAGE

Dear AIESEC Network,

It's a big pleasure to officialy open the NST applications for the term 2015-2016! During the transition period and especially during our yearly planning we developed a highly challenging plan that shall lead us to great achievement not only during our term but are supposed to ensure continuity ans sustainability development of AIESEC in Switzerland. Are you interested in change management and in developing enterpreunership in yourself and others? Apply for our National Support Team and become part of a movement in a country that provides its youth the best possible conditions for young people to develop their leadership potential and enterpreneurial outlook. The most important thing is the people that unleash this potential!

Every end is a new beginning - so join the NST of AIESEC in Switzerland: finish with us the last chapter of 2015 and be part of kicking off 2016 in the best way possible, and be part of paving the road for future generations.

We as MC team are empowered by the things we've discovered about this country and this entity so far and are highly motivated to transform this knowledge into actions and develop memorable and long lasting leadership experiences.

We are more than excited to receiving your applications! Good luck and all the very best,

Rebecca WeimannMember Committee President

AIESEC in Switzerland 2015-2016

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NST GENERAL ROLE

□ Supporting MC and LCs towards national strategies planning and implementation.

□ Cooperate closely with MC responsible in order to develop and run operations in certain

field during the term (whole or half of the term) - In this booklet you can find specific role

and responsibilities of National Support Team in each functional area.

□ Accountability and reporting to the MC responsible.

□ Research and development of certain functional area.

□ Enhancing MoS realization of AIESEC in Switzerland.

□ Continuous communication with the MC, LCs and other involved stakeholders.

□ Participate in national projects and events (not obligatory for internationals).

□ Participation/facilitation at the required national conferences.

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BENEFITS AND REQUIREMENTS

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Benefits

◻ Development of leadership and interpersonal skills◻ Strategic management of the area and organization◻ Specific functional knowledge developed◻ Self-awareness and confidence shaping◻ Network of contacts in business and international environment◻ National experience and exposure for those interested in applying for MC.◻ Developing coaching/training skills

Skills and knowledge needed

◻ Leadership and management skills◻ Excellent professional communication skills◻ Time management and prioritizing skills◻ Presentation, facilitation and coaching skills◻ Negotiation skills◻ PC, Internet user skills◻ Ability to work online◻ Functional skills/ knowledge preferred◻ AIESEC experience required depending on position and area (TMP or TLP-LC Level)◻ Advanced level of English knowledge ◻ Understanding of the AIESEC Experience and the exchange process◻ Understanding of AIESEC LDM and Customer Flow


PROCESS AND TIMELINEThe application is divided into 3 parts:◻ CV (with your education, AIESEC career and other jobs outside AIESEC) - Max 1 page. ◻ Questionnaire (General and Specific Questionnaire) - Max 6 pages. ◻ Endorsement (written and signed from a person that led you in the previous year) - Max 1 page.

If you are applying for more than one position you have 4 additional pages. Make sure you fill a separate questionnaire and attach it in your application package. Also, feel free to design your application form as you prefer.

Send an email with your application package to MCVP TM&OD ([email protected]) and to the MCVP responsible of the NST position you are applying for - we will be expecting 3 PDF documents. The e-mail subject should be named as following: NST_Position_Name_Lastname (for example: NST_MaCContentManager_Anna_Smith). No late applications will be accepted.

Timeline

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6th SeptemberNST application

launched (3rd round)

13th September23:59 GMT +2DDL for submit the application

14th-15th September

Confirmation

15th-17th SeptemberInterviews / Assessment

19th SeptemberAnnouncement

▶ ▶ ▶ ▶


MC CONTACTS

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Rebecca WeimannMCP

[email protected]

Theodor SimionMCVP F&L

[email protected]

Thomas VerduynMCVP TM&OD

[email protected]

Isabella de BritoMCVP MaC

[email protected]

Dyego SoaresMCVP OGX

[email protected]

Mehdi GuerfaliMCVP ICX

[email protected]

Alessia BalducciMCVP BD

[email protected]

Zoé GendronCareer Days [email protected]


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NST Positions and JDs


Marketing and Communications NST Structure

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MCVP MaC

NST Digital Marketing

NST Content Manager (2x)

NST Brand Manager TL

NST OGX Brand

Manager

NST Web & IT Manager

NST TM Brand

Manager

Position available for 3rd round


MaC | NST Content Manager (2 positions)

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Term duration | Working hoursSept '15 to Jan '16 (can be extended) / 12h per week

Responsabilities□ Content strategy co-creation and implementation□ Maintaining consistent and professional communication channels throughout our website and social media platforms.□ Writing and editing articles about AIESEC in Switzerland and/or a certain topic related to AIESEC’s programs: Showcasing stories of Global Citizen, Global Intern, Membership program, events and/or partners.□ Analyze searching keywords and news editing based on internal SEO criteria.□ Create interactive content (infographics, quizzes, short videos etc).□ Maintaining consistency and timeliness of posts, ensuring that a minimum of 2+ articles are created per week.

Measure of Success□ # of written articles/posts for aiesec.ch blog □ # of entity stories showcased on website and social medias □ # of likes/shares on Facebook for the content created □ Social Media growth and Google Analytics data: "Post reach" (expressed by return visitors at the blog, geography, mobile readership etc), Engagement (bounce rate/time spent, page views), Sentiment (comments, social sharing).

Specific Requirements□ English proficiency (German, French and/or Italian is an advantage)□ Creative writing/thinking□ Blogging experience (preferred)□ Interviewing skills (preferred)

Skills & Competencies developed□ Writing and editing experience □ Content strategy creation□ Effective communication, interviewing□ Digital marketing trends, web management


MaC | NST Digital Marketing Manager

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Responsabilities□ Research market trends and current events to align our message with relevant content□ Developing new strategies and engagement tools together with MCVP and MaC network □ Co-create, manage and promote marketing campaigns online for AIESEC’s programs. Expand the online penetration and reach of AIESEC brand and sub-brands. □ Manage social media accounts (Facebook, Twitter, Instagram, LinkedIn) and website (aiesec.ch) traffic. □ Constant analysis of Social media analytics data through measurement tools, providing reports every two weeks reports.□ Evaluation of contextual advertising effectiveness□ Monitoring mentions about AIESEC in web environment, engagement of users to share their opinions etc.

Skills & Competencies developed□ Promotion strategy and implementation □ Community management□ Design and digital skills.□ Develop communication skills□ Data Analysis skills.

Measure of Success□ # of visits to our website□ % of growth of new likes, subscribers and followers in Facebook, Twitter, Instagram, LinkedIn.□ % growth in online applicants for AIESEC programs□ # efficient campaigns implemented □ # of interactions in posts□ % of efficiency in replies and fire fighting

Specific Requirements□ Communication and writing skills;□ Strong analytical, planning, forecasting and research skills; □ Knowledge and understanding of technology, search, new trends and the latest in social media innovation □ Experience in advertising, public relations and online marketing (recommendable)□ AIESEC general knowledge; brand XP; brand visual guidelines. □ Basic knowledge in design softwares (Illustrator, Photoshop)


MaC | NST Web & IT Manager

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Responsabilities□ Administration and upkeep of AIESEC in Switzerland’s web platforms and ensuring that it is updated accordingly/in a timely manner. □ Basic understanding of front-end and back-end systems and how the website plays a central role in all of our marketing and communication strategies. □ Documentation and information management of our web platforms to assist the MC and LCs□ Understanding about how content and layouts play a critical role in improving our lead generation and conversion rates on the website. □ Knowledge of how user experience and interface affects lead generation and website engagement #’s □ Analysis of web and information manager KPI’s to measure progress and success. □ Reporting to MCVP MaC for evaluation and continual refinement of strategy.

Measure of Success□ % develop and usability of the national website □ % develop and usability of a landing page per peak. □ # of integrated databases. □ Web Traffic and Conversion □ SEM, SEO and key rankings of our website

Specific Requirements□ Analytical thinking□ Open to receiving feedback□ Written communication skills□ HTML and CSS (mandatory)□ SEM and SEO (preferred)□ UX experience □ Databases knowledge

Skills & Competencies developed□ National communication systems management□ Website creation, coding, HTML□ SEM, SEO, inbound marketing.


Business Development NST Structure

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MCVP BD

NST Youth Speak Implementation

Manager

NST Local Partnerships

Manager



BD | NST YS Implementation Manager

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Term duration | Working hoursSeptember '15 to December '15 / 8h per week

Responsabilities□ Internal Youth Speak (DO IT)

□ sales support□ research of contacts/materials

□ External Youth Speak (Kick Off)□ sales support□ research of contacts/speakers□ research of GCP in the @ network□ content research□ logistics planning

Skills & Competencies developed□ Project management skills□ Creative Thinking□ Network Building□ Team Work Skills□ Understanding of the swiss reality

Specific Requirements□ In depth knowledge of BD processes□ Already took part in organising a Youth Speak (preferred) or Y2B event□ Selling skills□ Creative thinking□ Knowledge of GCP in countries advanced in BD operations

Measure of Success□ # of partners for our Youth Speak event □ # of speakers at YS events□ % of satisfacted members attending the event□ # of students involved in our external YS event□ # of monthly updates □ # of organizations and companies contacted for partnerships □ amount of resources raised through partnerships


BD | NST Local Partnerships Manager

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Term duration | Working hoursSeptember '15 to December '15 / 8h per week

Responsabilities□ co-creation of new national projects□ research for implementation of new projects□ tracking the delivery of national BD partnerships on local level□ facilitating and management of delivery partnership on local levels□ support and training in BD operations of the LCs

Skills & Competencies developed□ Project management skills□ Creative Thinking□ Network Building□ Team Work Skills□ Understanding of the swiss reality

Specific Requirements□ In depth knowledge of BD processes□ Training skills□ Flexible/creative thinking□ Easy going person, able to build trust relationships with the VPs/OCPs

Measure of Success□ # of new projects implemented, □ % of budget covered from the new projects□ # of new partners raised from local level□ % of LC budget covered from BD operations□ # of monthly updates related with the tracking of BD partnerships □ # of organizations and companies contacted for partnerships □ % of the implementation of the partnership on the local level □ amount of resources raised through partnerships on local level


Finance NST Structure

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MCVP F&L

NST Finance Education ManagerNST Fundraising

NST Internal Auditor and Consulting



FIN | NST Fundraising

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Term duration | Working hoursSeptember '15 to July '16 / 10h per week

Responsabilities□ Find and gather information about relevant financial sources that can sustain the organization (grants, funds etc.)□ Create a timeline with all the processes for application until deadline□ Collect all relevant documents and fill in the application suiting the goals of the fund, grant etc.□ Advise and help LCs have the same process on local level

Specific Requirements□ Financial Management, Planning and Control□ Project Management□ Communication and team work

Skills & Competencies developed□ Fund/grant application□ Project Management□ NGO Financing□ Personal Effectiveness

Measure of Success□ Amount of money raised on national/local level□ Ratio of successful applications to total nr of applications □ Total number of applications


FIN | NST Internal Auditing and Consulting

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Term duration | Working hoursSeptember '15 to July '16 / 14h per week

Responsabilities□ Preparation of internal audit with LCs (going through the procedure and making sure that everything will be ready for the Internal Audit Meeting)□ Checking LC internal processes for risk management and legality.□ Follow up on Internal Audit Meeting report and recommendations

Measure of Success□ % of LCs where Internal Audit is done on time□ % of LCs where Internal Audit was passed successfully (100%)

Specific Requirements□ Financial Management, Planning and Control□ Project Management□ Corporate Finance□ Auditing□ Communication and team work□ Coaching and consultancy□ Training skills

Skills & Competencies developed□ Coaching and team work□ Project Management□ Facilitation and training delivery□ Personal Effectiveness


Incoming Exchange NST Structure

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MCVP ICX

NST S&D & IR Management

NST iGIP New Sales



ICX | NST S&D and International Relations

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Term duration | Working hoursSeptember '15 to July '16 / 12h per week minimum

Responsabilities□ Support for the promotion & matching process on MC level□ Provide Supply analysis□ Ensuring partnerships downsizing to different LCs□ Ensuring a good IR management. □ Support the MCVP ICX in the matching process□ Get in touch with LCVPs ICX who will receive MC EPs in order to ensure the fulfillment of S&S□ Provide support in education and training of LCVPs about matching and delivery processes efficiency□ Management of national sales accounts (optional)

Measure of Success□ % of TNs Matched on national level□ Proper weekly / monthly Supply analysis□ Visibility to the global network □ # of days TNs are matched and delivered within□ # of Upscaled National partnerships □ # realizations with national country partners□ Created and updated national TN database

Specific Requirements□ Commitment to the role□ Flexible/creative thinking□ Communications skills□ Previous experience in eXchange□ Proactive Learning□ EXPA usage experience & knowledge

Skills & Competencies developed□ International Team XP□ Better knowledge of international relations□ Coaching & training skills□ Strategic thinking development□ National vision creation□ Networking development across the country, region & network


ICX | NST iGIP New Sales

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Term duration | Working hoursSeptember '15 to July '16 / 15h per week minimum

Responsabilities□ Research for new customer segments (tourism, hospitality, etc...)□ MC Sales support□ Ensuring partnerships downsizing to different LCs□ CRM system usage □ Participate in the organisation of local sales trainings□ Account management of new partnerships□ Development of a B2B marketing strategy

Measure of Success□ # of meetings□ # of TN Raised□ # of companies showing interest in iGIP□ # of networking events attended from the national level□ New sales database refreshed 2 times per month □ # of new contacts in the national SME database

Specific Requirements□ commitment to the role□ flexible/creative thinking□ communications skills□ Selling & accounts management skills□ Proactive Learning□ CRM usage□ Presence in Switzerland

Skills & Competencies developed□ International Team XP□ Better knowledge of sales, new markets identification & account management□ Training skills□ Strategic thinking development□ Personal & professional networking development across the country, region & network


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NST Application Form


GENERAL QUESTIONNAIRE

Personal Information

◻ Name and Surname

◻ Date of Birth

◻ Nationality

◻ Current AIESEC entity and role

◻ E-mail

◻ Mobile number

◻ Skype ID

◻ Availability for interview (consider GMT +2):

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10am 11am 12am 1pm 2pm 3pm 4pm 5pm 6pm 7pm 8pm

Tuesday 15th Sept

Wednesday16th Sept

Thursday 17th Sept


GENERAL QUESTIONNAIRE

General questions

1. Why have you decided to stand for NST AIESEC in Switzerland 15-16? And what do you expect to take out of this experience?

2. What are your personal long-term goals? How do you see your potential NST term contributing to them?

3. Identify three key trends that are influencing Switzerland (politically, socially, economically, or otherwise) and explain in a few words how AIESEC should customize its services to ensure we create maximum positive impact on society and have increasing relevance.

4. How do you see the NST working with the MC and LCs? Explain briefly your strategy for cooperation.

5. In your opinion, what is the most important strategy or direction of AIESEC in Switzerland for this term and why? How do you see your contribution being part of the team?

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SPECIFIC QUESTIONS

MaC | NST Content Manager (2 positions)

1. In your own words explain what’s the AIESEC Customer Flow and role of the each element. 2. Create an article (0.5 page) that promotes our brand promise: leadership development - you need to talk not in an obvious way what is AIESEC about. Avoid making it very commercial. 3. Create a list of the topics that AIESEC should have in the blog and a calendar of publications for a month. 4. What kind of experiences (eg. from a partner, TMP) delivered by AIESEC do you think would be most relevant to be showcased to the network and why? 5. Analyze strong and weak sides of aiesec.ch/blog content. What in your opinion should be improved? 6. Make an infographic that explains why you want to be part of the NST team – you can design by your own or use online tools (such as infogr.am, for example).

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SPECIFIC QUESTIONS

MaC | NST Digital Marketing Manager

1. In your own words explain what’s the AIESEC Customer Flow and role of the each element. 2. What do you believe are the main trends in digital marketing (especially through social media) nowadays? How can AIESEC’s communication through social media be viral in a way that engages a high number of online users?3. Evaluate AIESEC in Switzerland’s current social media state in its channels (Facebook, Twitter, Instagram, LinkedIn) and present two proposals of improvement for each channel mentioned above.4. How will you make sure you create high quality and attractive content for engaging the online audience?5. Create a “post plan” for AIESEC in Switzerland Facebook page for 4 weeks – consider TMP recruitment.6. Please provide examples (at least 2) of visual materials or portfolio link (external or within AIESEC work).

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SPECIFIC QUESTIONS

MaC | NST Web & IT Manager

1. In your own words explain what’s the AIESEC Customer Flow and role of the each element. 2. What is your experience of website creation and management? Please provide an example (at least one) of your graphic/coding work or portfolio (external or within AIESEC work). 3. Please name current trends in web-design globally and how AIESEC in Switzerland could capitalize on them. 4. Analyze strong and weak sides of aiesec.ch website. Propose what improvements could be made to increase customer-orientation and SEO criteria. 5. Our website has been one of the key bottlenecks in converting sign ups/leads to applications. Why do you think this is, and what strategies do you propose to enhance conversion? 6. How would you communicate to LCs the value and benefits of using the national website, Online Registration System, and Opportunity Portal?

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SPECIFIC QUESTIONS

BD | NST Local Partnerships Manager

1. What kind of experience do you have in the BD field?2. What kind of knowledge do you have in BD operations?3. How do you think your previous experiences will support you within the position?4. Please explain why you are applying to the position.5. How would you support the LCs in creating new projects?6. What kinds of projects would you like to implement? How? (Show an example)7. How would you make sure our services are being delivered on local level?8. What kind of trainings would you be able to offer to your VPs?9. What kind of plan would you make in order to foster or local BD operations?

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SPECIFIC QUESTIONS

BD | NST Youth Speak Implementation Manager

1. What kind of experience do you have in the BD field?2. What kind of experience do you have in organising events?3. What kind of knowledge do you have in Youth Speak (YS) events?4. How do you think your previous experiences will support you within the position?5. Please explain why you are applying to the position.6. What kind of experience do you have in sales?7. How would you like to support our sales for Youth Speak?8. If you could have one guest speaker at our YS, who would that be? Why?9. What kinds of idea would you like to propose to improve our event?

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SPECIFIC QUESTIONS

FIN | NST Fundraising

1. Please Make SWOT Analysis of Finance & Legality area of AIESEC in Switzerland.2. Please, mention 3 Funds/grants you would like AIESEC in Switzerland to apply for?- Name of the Fund/Grant (link on source)- Brief description of the Fund/Grant- Outcome you expect from applying for this Fund/Grant

3. How do you envision your timeline for funds/grants research-application-realization for National level and for LC level? Please mention specific tasks to accomplish and DDLs for each.

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SPECIFIC QUESTIONS

FIN | NST Internal Auditing and Consulting

1. Please Make SWOT Analysis of Finance & Legality area of AIESEC in Switzerland.2. Please, describe your proposition for improving process of National Internal Audit and

making it more smooth? Write down the timeline with processes and DDLs for your optimized Internal Audit flow?

3. What Consultancy (consultancy in which areas) you would like to provide to LCs after Internal Audit? How this consultancy can help LCs to perform better (for ex. achieve their exchange goal)?

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SPECIFIC QUESTIONS

ICX | NST S&D and International Relations Manager

1. How do you evaluate the promotion made by AIESEC In Switzerland for its TNs?2. How to ensure a good pre-selection of the trainees according to the TN needs?3. How will be your assessment of the LCVPs for the fulfillment of S&S?4. How will you ensure a better management of the Incoming eXchange international

relations of AiS?5. What is going to be your unique contribution to the NST of AIESEC In Switzerland?

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SPECIFIC QUESTIONS

ICX | NST iGIP New Sales

1. How do you analyze the situation of the existing partners of AiS ? 2. What are the platforms or tools that you are planning on using for the CRM?3. According to you, what is the relevance of iGIP to the Swiss market ?4. What are the clear opportunity sectors that you think are tangible and for which iGIP

is relevant?5. What is going to be your unique contribution to the NST of AIESEC In Switzerland?

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Best of luck! :DMC Switzerland 1516

aiesec in switzerland | nst application booklet 1516 (3rd round)

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