aiesec international congress 2011 proposal

AIESEC 63rd International Congress hosted by AIESEC in KenyaUniversity of Nairobi, Mahatma Gandhi Wing | www.ic2011kenya.org

Partnership Proposal

Prepared by:

The Congress Committee |AIESEC International Congress 2011, Kenya|

C: +254 20 2608767 | E: [email protected]: www.ic2011kenya.org


ABOUT AIESEC

AIESEC is the world’s largest youth-run organization. Active in over 1,700 universities across more than 110countries and territories, our international platform enables young people to explore and develop their leadershippotential for them to have a positive impact in society.

Our History: AIESEC was founded 1948 after the second World War as a means to create understanding amongpeople from different nations and enable a new generation of leaders envisioning a better world. Today, aftermore than 60 years, we continue to enable youth to explore and develop their potential to have a positive impactin society.

Our Values: AIESEC's innovative development process consists of unmatched leadership experiences,international opportunities and a global learning environment.

· Striving for Excellence· Activating Leadership

· Living Diversity· Demonstrating Integrity

· Acting Sustainable· Enjoying Participation

AIESEC in Numbers:

· 110 Countries and territories· 50,000 Registered members· 10,000 Leadership Roles· 470 Conferences Annually

· 1,700 Universities· 10,000 Internships annually· 4,000 Partners and Sponsors· 800,000 Alumni

· 700 Members in Kenya· 11 University Chapters in Kenya· 40 Years of existence in Kenya· 5,000 Kenyan Alumni

About AIESEC in Kenya

AIESEC in Kenya was founded in 1970.Our alumni have gone on to accomplish great things in allsectors of society, thus supporting the fulfillment of AIESEC’s mission to create positive change insociety. Some examples include:

· Linus Gitahi, CEO Nation Media Group· Isaac Awuondo, CEO of Commercial Bank of Africa· Peter Nduati, Founder and CEO of Resolution Health· Frank Ireri, Managing Director of Housing Finance· Polycarp Igathe, Managing Director HACO Industries· Amos Wako, Attorney General, among many others

AIESEC in Kenya cooperates with many organizations to facilitate the leadership developmentprogramme and international internship opportunities. Our placements on the internship programfrom the global network are in the Netherlands, Tanzania, USA, Norway and Germany. In2008/2009, 170 internship opportunities were provided through the program and in 2009/2010, 201internships were provided.

Our past and present supporters include:PWC Athi River Mining CompanyResolution Health Ministry of Youth Affairs & SportsDHL Kenya Resource AssociatesStandard Chartered Bank Commercial Bank of AfricaHousing Finance Pan-African InsuranceGE East Africa


AIESEC INTERNATIONAL CONGRESS 2011

The 63rd annual AIESEC International Congress 2011, Kenya is the largest congregationof youth from across the globe in Kenya. It will be a celebration of youth leadership anddiversity presenting the most effective and direct way to position your brand to youth inKenya and globally.

This Congress has a variety of activities in which you can partake to showcase yourachievements, initiatives and future opportunities. This year, we anticipate having:

· 10 day conference agenda full of leadership trainings, functional workshops onteam management, strategic planning and balance scorecard amongst othermanagement tools training for AIESEC leaders

· 600 youth leaders representing 111 countries and territories· 30-50 Senior Business Leaders from 5 continents, from the private and public

sector· 300 business executives and entrepreneurs representing AIESEC’s alumni

network globally· Extensive media coverage both within Kenya and globally.· 2nd AIESEC International Congress to be held in Africa· 7 Major special events that will show case various cultures to the work and one

day dedicated to Kenya the host country

List of special events planned at International Congress 2011:1. Opening Ceremony2. Global Youth forum3. Global Village4. Partners’ Fair5. Kenya Night6. The IC Formal Dinner7. AIESEC Alumni International Meeting8. Closing Ceremony

Dates: 20th – 29th August 2011

Where Nairobi, Kenya

Who will attend· 600 youth leaders from across 111 countries,· 300 +AIESEC alumni· 50 + organizations


AIESEC INTERNATIONAL CONGRESS 2011SPECIAL EVENTS DESCRIPTION

I. Social Conversations Campaign (March-August 2011) Company gets to Design and deliver a sessionon 1 of the 7 topics during AIESEC Social Conversation Campaign. Select the topic of most relevanceand showcase your company’s expertise and initiatives in front of a university audience (+500 studentsattending). Company representative to also participate as a panelist during the Global Youth Forum(August 20, 2011) which will be culmination the Social Conversations Campaign where by a panel will beanswering,’ how can society carve young leaders to be sustainable future leaders’

Topic Location Audience MonthDigital and Social Media USIU 500 pax MarHigher education and Entrepreneurship UoN 500 pax AprilSustainability & Climate change Kabarak 500 pax May

Services vs Agriculture vs ManufacturingEgerton (TownCampus) 500 pax Jun

Arts vs.Science & Technology JKUAT 500 pax JulGovernance & accountability Strathmore 500 pax AugGlobal Youth Forum IC Venue 1000pax Aug

II. Global Village (August 20, 2011): Be the exclusive event sponsor of our signature public event.Showcase your brand to all 110 countries represented in cultural stalls, partner representatives, and theNairobi and East African public. (+1500 attendants)

III. Partners Dinner (August 23, 2011): Be the exclusive event sponsor of our premier partner networkingevent. Engage fellow senior executives representing companies and organizations from all sectors andcountries, and highlight your company’s initiatives, services, prioritization of youth and leadership, andemployment opportunities. Complementary participation in the Partners Fair during the day’s agenda.(+100 attendants)

IV. Kenyan Night (August 25, 2011): Be the exclusive event sponsor of the Kenyan Night celebration.Welcome all AIESEC members and alumni to a night dedicated to presenting and exploring the social,cultural and professional aspects of Kenya and her people. (+900 attendants)

V. Business Fair (August 27, 2011): Be the exclusive event sponsor of our premier business to businessevent. Engage young professionals and entrepreneurs from East Africa, and around the globe, byshowcasing your company’s services, products, investment and employment opportunities. This eventtakes place during the AIESEC Alumni International Meeting. (+200 attendants)

VI. Official Gala Dinner (August 28, 2011): Be the exclusive event sponsor of the last and most formalevent during each AIESEC conference. The Gala Dinner contains the hand-over ceremony from AIESECin Kenya to AIESEC in Russia (Host of International Congress 2012), and the most prestigious awardceremony for the AIESEC network (presented by UBS).

VII. Extreme Eco Challenge (August 29, 2011): Participate in off-setting the carbon footprint of this eventand making it green, safe and sustainable. Be the exclusive sponsor of a campaign to ensure that thecongress leaves a positive mark on Kenya’s environment by participating in our tree planting ceremony.


WHY YOU SHOULD SPONSOR THE INTERNATIONAL CONGRESS 2011, KENYA?

· The world’s population consists over 3billion young people meaning that half of the population consists ofyoung people under the age of 25 years. The international congress presents a similar demographic of19-28year old AIESEC members. The congress does present an opportunity for any organization to acttoday by developing the leadership potential of young people who will greatly impact future generations.

· This year has begun on a very high note for youth across Africa and the Middle East. They are taking anactive role in ensuring the leadership within their countries is visionary and faultless. You will have thechance to show your participation in ensuring that the youth have a platform to share, develop andimplement their views and opinions on a global stage. Join us as we ensure that we cultivate the spirit ofyouth leadership potential at the AIESEC International Congress.

· The congress will also bridge the gap between youth and business as it will provide networking betweencorporates and the youth. The corporates can be able to get innovative solutions from the youth presentand the youths get firsthand knowledge on what they need to do to excel in the corporate sector.

· The congress presents a one stop shop for any global or regional company to showcase its best casepractices, products, services, and investment and employment opportunities to a global audience.

· Due to the numerous trainings on management and leadership that an average AIESEC memberattends, they develop the ability to excel in any situation where their expertise is required to complete atask or solve complex problems. The international congress gives you the opportunity to see these youngleaders in action thus giving you the opportunity to develop a strategy for your business to takeadvantage of their expertise in creativity, management and leadership.

· The congress presents a business platform for AIESEC alumni who are business executives andentrepreneurs to come together which presents a unique opportunity for companies to directly get to sellthemselves to their target market from a diverse background in one venue

· The business forum which will happen during AIESEC Alumni International Meeting will be an eyeopener to how to invest in Kenya and the rest of East Africa which will be a vibrant forum for anyorganization that is planning to expand it’s business portfolio

· A very large number of AIESEC alumni work in many organizations around the world. InternationalCongress gives you the chance to increase your global network and enhance the ability for your businessto excel.

· AIESEC has had a long standing reputation for financial accountability and the ethical use of resources.Your company will receive a complete set of audited financial statements at the conclusion of thecongress as a clear indication of our dedication to develop accountable youth leaders.

· The impact of the 63rd International Congress being held in Africa will be a major milestone. The congresshas only been to Africa once before in South Africa in 1999. Your company will bask in the media limelight as being part of the partner’s in the team that made Africa proud by hosting the InternationalCongress.

Are you ready to make a difference in the world by engaging with the youth?

If yes be part of AIESEC International Congress 2011 by choosing one of thepartnership levels on the next page!


AIESEC INTERNATIONAL CONGRESS 2011 PARTNERSHIP PACKAGESBenefits Gold Partner

(2)Industry

Partner (5)Special Event

Partner (6)SupportPartner

Branding OpportunitiesAcknowledgment of sponsorship level on all event marketingvehicles ; conference website, promotional materials,invitations, conference program, documentaries, andsignage at both International Congress 2011& AIESECInternational Alumni Meeting

X X X X

Discount on1 A4 page full color advertisementin the IC Program distributed to all attendees and postedonline (+1000 readership).

50% discount 25%discount

Special invitation to attend and be featured during theInternational Congress press conference (Potentially NationMedia & Wall Street Journal)

X X X

Official announcement of sponsorship on AIESEC’s socialmedia channels (Facebook fan page of +2,000 fans, andevent blog)

X X X

Branded session room for the Company throughout theevent to host sessions with AIESEC members and alumni

X X

Exclusive 10mins “Partnership Launch” for the company - IC2011 platinum partner – National Conference in May

X

Participation Opportunities10 minutes welcome address during the IC OpeningCeremony (+600 attendants present and broadcast liveonline)

X

Design and deliver a 90 minute interactive workshop duringAIESEC’s Global Alumni Congress (200 international andlocal young business professionals present) on a relevantbusiness topic

X

Manage a company stand, give aways, and brochures.Receive potential clients and employees as they browseBOTH the Partners Fair and Business Fair. (+800attendants)

X

Manage a company stand during AIESEC in Kenya’sCareers Fair (April 2011) with branding, give aways, andbrochures. Receive potential employees as they browse thefair (+3000 attendants from Kenya’s university population).

X X

Participation as previously mentioned in EITHER thePartners Fair (+600 attendants) or Business Fair (+200attendants).

X X

Participate as the premier representative of your industrythus acquiring most referral business that may arise from thedisplay of your goods and services

X

Networking OpportunitiesInvitations to senior representatives to attend each specialevent ; Opening Ceremony, Global Youth Forum, PartnersFair, Youth to Business Forum, Partner’s Dinner, KenyanNight, and Official Gala Dinner

6Invitations

4Invitations

3Invitations

2Invitations

Distribution of company branded materials and give aways indelegate packages to all AIESEC members and alumni(+1000 recipients)

X X X X

TOTAL INVESTMENT KSH10,000,000

KSH3,000,000

KSH1,000,000

KSH500,000


APPENDIX 1: AIESEC KENYA FACT SHEET

AIESEC Kenya was founded in 1970 at the University of Nairobi by Barua Chele (former PS) Government ofKenya.

AIESEC Kenya LOCAL CHAPTERS

· Strathmore University

· University of Nairobi

· Daystar University

· CUEA

· USIU

· Moi University

· Kenyatta University

· Egerton University

Currently expanding to:

· KCA University

· JKUAT

· Kabarak

NATIONAL BOARD OF ADVISORS (BOA) & INTERNATIONAL CONGRESS BOARD

The role of the Board of Advisors is to enable AIESEC to achieve its objectives by providing contacts, advice andaccess to various resources.

· James Maitho ( Head of Human Capital PWC Africa Central)

· Kevit Desai (Chairman of IEEE Kenya)

· Susan Maingi (Human Resource Director Bamburi Cement)

· Peter Mwangi (Chief Executive Officer Nairobi Stock Exchange)

· Ken Kinyua ( Chief Executive Officer Jitegemee Trust)

· David Kinyua ( Chief Executive Officer Encomm)

· Stephen England( Area Commercial Manager Equatorial Africa DHL Express)

· Ravinder Paul Singh (Director Strategy & Online Marketing Kulwant Advisory)

· Bob Marjawar ( Marketing Manager, DHL Express)

· Helene Namisi ( Lawyer, Namisi & Company Advocates)

· David Maingi( Group Head of Corporate Affairs Nation Media Group)

HONORARY COUNCIL

Individuals who have shown exemplary support for AIESEC are nominated to be in the Honorary Council.

· Hon. Amos Wako – Attorney General

· Mike Eldon – Group Chief Executive Symphony

· Frank Ireri – Chief Executive Officer Housing Finance

· John Simba – Chairman University of Nairobi Council

· Gerald Mahinda – Managing Director Brandhouse Beverages (Pty) Ltd South Africa

APPENDIX 2: AIESEC INTERNATIONAL FACT SHEETLIST OF AIESEC MEMBER COUNTRIES AND TERRITORIES

AFGHANISTAN, ALGERIA,ANGOLA, ARGENTINA,ARMENIA, AUSTRALIA,AUSTRIA, AZERBAIJAN,BAHRAIN, BANGLADESH,BELGIUM, BENIN, BOLIVIA,BOSNIA - HERZEGOVINA,BOTSWANA, BRAZIL,BULGARIA, CAMBODIA,CAMEROON, CANADA, CAS -COSTA RICA, CAS -PANAMA, CHILE, COLOMBIA,COTE DIVOIRE, CROATIA,CZECH REPUBLIC,DENMARK, DOMINICANREPUBLIC, ECUADOR,EGYPT, EL SALVADOR,ESTONIA, ETHIOPIA,

FINLAND, FRANCE, GABON, GEORGIA, GERMANY, GHANA, GREECE, GUATEMALA, HONG KONG,HUNGARY, ICELAND, INDIA, INDONESIA, IRAN, IRELAND, ITALY, JAPAN, JORDAN, KAZAKHSTAN, KENYA,KOREA, KYRGYZSTAN, LATVIA, LITHUANIA, MACEDONIA FYRO, MAINLAND CHINA, MALAYSIA, MALTA,MAURITIUS, MEXICO, MOLDOVA, MONGOLIA, MOROCCO, MOZAMBIQUE, NEW ZEALAND, NIGERIA,NORWAY, OMAN, PAKISTAN, PERU, POLAND, PORTUGAL, PUERTO RICO, QATAR, ROMANIA, RUSSIA,RWANDA, SAUDI ARABIA, SENEGAL, SERBIA, SINGAPORE, SLOVAKIA, SLOVENIA, SOUTH AFRICA,SPAIN, SRI LANKA, SWEDEN, SWITZERLAND, TAIWAN, TAJIKISTAN, TANZANIA, THAILAND, THENETHERLANDS, THE PHILIPPINES, TOGO, TUNISIA, TURKEY, UGANDA, UKRAINE, UNITED ARABEMIRATES, UNITED STATES, URUGUAY, VENEZUELA, VIETNAM, ZIMBABWE

LIST OF INTERNATIONAL CONGRESS HOST NATIONS

Host countries of the AIESEC International Congress over the last decade:

1999 – South Africa 2006 – Poland

2000 – United Kingdom 2007 – Turkey

2001 – Switzerland 2008 –Brazil

2002 - Canada 2009 – Malaysia

2003 – Serbia 2010 – India

2004 – Germany 2011 – Nairobi, Kenya

2005 - India

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