air presentation at silicon south west

8/8/2019 Air presentation at Silicon South West

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In Need of AirLessons from Air Semiconductor, 2005 to 2010

David TesterFounder, Air


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Air Founder Blog In Need of Air: http://blog.ex -air.co.uk/Air Website: http://www.ex-air.co.uk/air_website/index.html

Air History: http://www.crunchbase.com/company/air-semiconductor/

Email: [email protected] Tel: +44 7958 052933


Ten Lessons from Air(with more lessons Im happy to share privately)

Lesson #1 Figure out the Big Vision and then just get started!#2 Include additional launch market in the go -to-market strategy#3 Take the time to build a strong team quality people are essential#4 Get an early adopter architecture license customer

#5 Just accept it will take 4 years to create initial (system level) product#6 Spend every $1 as if its the last $1 and get used to that experience#7 Be sure some early customers can be referenced by investors#8 Stealth Mode is a myth your investor pitch will go to competitors#9 Your founder peers will share their experiences with you, so just ask#10 You will quickly get used to the start-up fear, uncertainty and chaos!


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Sell Tescos car park to Sainsburys

1 _.@ DEF 3

Special offers at

Sainsburys today!

Press # for directions

Car park

Location targeted advertising is only possible withAlways -ON positioning in mobile phones


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Minimum standbycurrent:

2.1 mA

Average current*:

7.3 mA

Nokia 6233


2.4 mA

Average current*:

7.8 mA

Motorola RAZR V3i


3.6 mA

Average current*:

8.3 mA

Samsung E900


2.6 mA

Average current*:

9.4 mA

SEMC K610im


4.0 mA

Average current*:

8.3 mA

LG KG800 Chocolate


3.1 mA

Average current*:

9.9 mA

BenQ-Siemens SL91

* Current draw based on average use assuming battery recharge once every 4 days

Always-ON GPSThe Key to Proactive Location Based Services

How often does phone battery needs to be recharged if GPS active?GPS must be limited to 1-2mA (or 10% of phone power)

Consumers need almost-instant response; push-to-fix delay of 1 secondMust maintain awareness of location since GPS does not work indoors !


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Initial Market: Digital Camera Market and Geotagging

9 M22 M

38 M62 M

146 M 150 M155 M 160 M

164 M

2008 2009 2010 2011 2012

GPS enabled DSC's DSC shipments

GPS modules developed by DSC partners


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GPS 101Receive Power is -130dBm to - 160dBm 20dB to 50dB below the Thermal Noise Floor!

Regional geo-stationary augmentation satellites

WAAS Wide Area Augmentation System USA

EGNOS European Geostationary Navigation Overlay

System Europe

Earth radius6,378 km

1 9 , 1 0 0

k m

2 0 , 2 0 0 k m

23,222 km

Galileo

GPS Orbit 11 hours 58 minutes13,900 km/h

GLONASS

Moon

Approx. 400,000 km

3 5 , 7 8 6 k m

Geo-stationary

GPS 6 orbital planes; 55to equator

Galileo 3 orbital planes; 56to equator

GLONASS 3 orbital planes; 65to equator


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Hugh ThomasCEO

Steve GrahamCo-Founder & VP Marketing

Staff

Employee #1 (20 years experience)Employee #2 (20 years experience)

ContractContract #1 (15 years experience)Contract #2 (15 years experience)

Staff


Staff

Employee #4 (10 years experience)Employee #5 (15 years experience)Employee #6 (15 years experience)

ContractContract #3 (20 years experience)Contract #4 (20 years experience)Contract #5 (20 years experience)2x Synopsys IC layout contractors

Staff


ContractContract #8 (20 years experience)Contract #9 (15 years experience)

RFIC Design System Design ASIC Design Software Design

ex-CEO Andromedia (acquired Macromedia 99)ex-CEO Frictionless Commerce (acquired S AP 06)

Hank IzumiVP Sales Asia

ex-CEO PortalPlayer (NASDAQ: PLAY)ex-CEO S3 (NASDAQ: SIII)

Kent Godfrey

Michael Gera

David Tester

Board of Directors

Gary JohnsonPond Ventures

Independent

Pond Ventures

ex-CEO TapRootHugh ThomasSupport Staff

1x General Admin1x Finance ManagerCTO

CEO

Andy HeatonVP Operations

David TesterFounder & CTO

The Air Team


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Initial Idea (in 2005) to Prototype Silicon (in 2009)

Red Herring 100 Europe 2008April 08

$1.75M Series-A TermsheetApril 06

Prof Izzet Kale joins Technical Advisory BoardOctober 08

Demonstrate GPS technologyJuly 08

Recruit external CEOMay 08

Exit stealth modeAnnounce 1 st productJanuary 08

Gary Johnson joins Board of Directors2x NASDAQ CEO (PortalPlayer & S3)May 07

A1225 RFIC (v1)April 07

A1250 single die GPS receiverJanuary 09

A1225 RFIC (v2)February 08

J F M A M J J A S O N D




2006 2007J F M A M J J A S O N D




2008 2009

Air Inc + Ltd incorporatedMay 06

Development starts!June 06

Engage with TSMC for siliconSept 06

IET Start-Up of the Year 2008November '08

Electra Start-Up of the Year 2008November 08

RFIC + FGPA platformMay 08

Air tracks GPS satellites with RFICMarch 08

Air tracks GPS satellites with RFIC + FPGAJune 08

Tracking DSPArchitecture

Acquisition DSPArchitecture

Air first PVT, confirms lab in SwindonJune 08

Acquisition DSPImplementation

Tracking DSPArchitecture

Tracking DSPImplementation

J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D J F M A M J J A S O N D

Radio ICImplementation

PVT &Kalman Filter

Tracking DSP

Implementation

Radio ICImplementation

A1250IC design

Dual-Mode GPSsystem design

Dual-Mode GPSsoftware design

A1250 silicon evaluation

SPECIFICATIONCOMPLIANT

GPS RECEIVER

Sell Air Patent Portfolio to u-bloxFebruary 10

J F

J F

J F

First VC MeetingFebruary 06

$1.25M Series-A1 TermsheetSeptember 06

$3.8M Series-A2 TermsheetNovember 07

$1M Bridge FinanceSeptember 08

$1M Bridge FinanceFebruary 09

$1M Bridge FinanceJune 09


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air wave 1 system development platformand prototype sample silicon module


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Air Technical Demonstration Platform in Japan


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GPS with air wave 1 silicon


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Prototype Product Performance

Plot shows 20m (x axis) by 20m (z axis)Positions grouped into 20cm x 20cm binsStationary receiver over 12 hour period

Push-to-Fix TTF @ -130dBm: 2.5sPush-to-Fix TTF @ -150dBm: 2.5s(Future push-to-fix TTF could be


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Air Prototype SOC GPS Receiver PerformanceLowest Power, Lowest Die Area GPS Radio (2.1mm 2 10.7mW)


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Monthly Burn $K Total Burn $M

Air Operating Costs - 2005 to 2010

M o n

t h l y B u r n

( $ K )

T o

t a l B u r n

( $ M )

2006 20082007 2009


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Proactive

VC Introductions

Unsolicited enquiries

Customer Status: 174 Active Customer LeadsMarkets:Camera, Cellphone, Laptop PC, Netbook, Digital Watch, Asset Tracking

37 active leads generated proactively by AirIncluding: Ability; Apple; Canon; Casio; DoCoMo; Foxconn; Fujifilm; LG; NEC; Nikon;Nokia; Olympus; Panasonic; Pentax; Ricoh; Samsung Electronics; Samsung Techwin;Sanyo Digital Imaging; Sony Ericsson; Softbank; Sony

20 active leads from VC introductionsIncluding: Google; Motorola; O2; Spreadtrum; Swatch; Vodafone

117 unsolicited enquiries resulting from PR activityIncluding: Mediatek; Microsoft; RIM; Altek; Fujitsu; Hitachi; HTC; Mitac; Compal


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CSR / SiRF follow Air Semiconductor Always -ON


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Air Founder Blog In Need of Air: http://blog.ex -air.co.uk/Air Website: http://www.ex-air.co.uk/air_website/index.html

Air History: http://www.crunchbase.com/company/air-semiconductor/

Email: [email protected] Tel: +44 7958 052933


Ten Lessons from Air(with more lessons Im happy to share privately)

Lesson #1 Figure out the Big Vision and then just get started!#2 Include additional launch market in the go -to-market strategy#3 Take the time to build a strong team quality people are essential#4 Get an early adopter architecture license customer

#5 Just accept it will take 4 years to create initial (system level) product#6 Spend every $1 as if its the last $1 and get used to that experience#7 Be sure some early customers can be referenced by investors#8 Stealth Mode is a myth your investor pitch will go to competitors#9 Your founder peers will share their experiences with you, so just ask#10 You will quickly get used to the start-up fear, uncertainty and chaos!


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air presentation at silicon south west

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