Aisling BremnerHead of Marketing and Domestic Recruitment

OPEN DAYS11 – 13 SEPTEMBER 2014

In March you told us what we needed to do differently…

WE LISTENED…Today we can update you on how

we are changing to address your needs

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ENGAGING WITH YOUNG PEOPLE AS EARLY AS POSSIBLE

• We will extend the highly popular Junior Prospectus

• We will engage as actively as possible with pupils from Year 10 onwards

JUNIOR PROSPECTUS

• The Open Days model will be evolved to consider including younger students to influence A-Level decisions and career pathways earlier

• Maximise the information and impact at UCAS Events to influence and support decision making earlier

• Will consider developing a Queen’s Event specifically for younger age group

OPEN DAYS AND EVENTS

• Investing in Live Chat on our website and more student focused social communities will open up Queen’s in an informal way to engage a younger audience

DIGITAL COMMUNICATIONS

We want to engage with

young people much earlier so that they make

the choices which will

ensure they can follow a

pathway which fulfills their

true potential and passions

EXPERIENCE QUEEN’S BEFORE THE FINAL DECISION

• Queen’s run a number of Taster events already and will develop in the coming years a series of additional taster lectures and programmes across all subjects to help bring the academic experience to life for prospect students

TASTER DAYS

• Open Day is key but model will be developed from 2015 onwards to make it as effective for as many schools and young people as possible

• Queen’s Regional Events are planned for all Faculty Open Day Events

• Virtual Open Days and campus tours will be developed

OPEN DAYS & QUEEN’S EVENTS

• Headstart Engineering and Computers residential summer school planned for Summer 2015 for Year 13

• If successful the Pilot will be rolled out by Queen’s to other subject areas

SUMMER SCHOOLS

We want to ensure that every young

person gets the opportunity to

experience Queen’s campus, facilities,

teaching style, students and

academics before they

make such an important and life changing

decision

EMBRACING TECHNOLOGY TO IMPROVE SUPPORT AND INFORMATION

• Queen’s website is being completely redeveloped to support the information needs of prospect students more effectively

• Live Chat – to students or academics• Development of Prospect student App – what subjects,

what degree, what careers?

Digital Technology

• Virtual Campus Tour• Virtual Lectures• Virtual Open DaysVirtual Queen’s

• Develop social community for prospect students to engage together

• Developing a less formal and more accessible way to communicate with Queen’s

• Blogs from current students and academics

Social Communication

While technology will never replace face to face

communication from Queen’s,

it will make Queen’s staff and students

more accessible all year round to help you and your students

COMMUNICATION

• Considering the reintroduction of Monthly Newsletter from Queen’s

• Information packs and briefing for new teachers• A range of employers are exhibiting at Open Day today

and will be present at all Queen’s Open Days going forward

How can we keep up to date with the latest news and advice from Queen’s?

• One point of contact in Queen’s• Buddy System for students from specific subjects• Alumni and Students going back to schools

We and our students want to speak to someone

directly

• Investment in systems which ensure that we personalise communications and supply the most useful information to all

• Digital and Face to Face communications will be more tailored to audiences – Parents, Teachers and students of different ages.

Queen’s need to communicate in a more

personalised way

Nothing replaces face to

face communication and speaking to real people on the other end of the phone,

but we will adapt to

respond more quickly and

effectively to your needs

CAREERS & EMPLOYMENT

• A-Z Careers Directory• What Career app in development• A range of employers are exhibiting at Open Day today

and will be present at all Queen’s Open Days going forward

Young people do not understand all of the careers

that exist in today’s continually evolving job

landscape

• Employer Led Degrees – PWC and CITI• Introducing International Business with Mandarin• Interdisciplinarity• Working in partnership with Industry – Employers Forum

Are Queen’s evolving their course offerings to meet the

needs of employers on a Global Stage?

• Degree Plus• Continued focus on placements, real life experience

and case studies and preparing young people for employment is a commitment we make to our students

• Queen’s provides young people with Global placement, Career and further study opportunities

Developing more rounded Graduates

94% of Queen’s

Graduates are in

employment or Further

Study 6months

after Graduation

CRUCIAL ROLE OF PARENT’S

• Development of A-Z Careers Directory – digital and hard copy

• Meet the employers via Queen’s

Parents need help understanding careers so that they can support

their children and feel confident in their choices

• Introduction of Family Open Days• Parents Events at Schools• Regional Events

• AHSS – Belfast, Newry, Derry• Development of Area Learning Networks and parents

role in this

Parents want a voice in this important financial and life

changing decision for their child

• Development of Parents Guide Publication• Plan to add Parents section on website• Parents talks have been introduced at all open day

events• Clear contact us route for Parents

Parent specific communications

An investment in

Higher Education is

a shared family

decision between

parents and their children