albert laurence school of communication arts … · pr 4228 public relations senior project for...

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ALBERT LAURENCE SCHOOL OF COMMUNICATION ARTS

ALBERT LAURENCE SCHOOL OFCOMMUNICATION ARTS

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CURRICULUM STRUCTURE

COURSESA. General Education Courses

Language Courses

Social Science Courses

Humanities Courses

Science and Mathematics Courses

B. Specialized Courses

Core Courses

Major Required Courses

Major Elective Courses or Minor Course

C. Free Elective Courses

Total

GRADUATION REQUIREMENTSAssumption University confers the degree of Bachelor of Communication Arts upon students who meet all the following requirements:• Have completed the total number of credits of the curriculum• Have obtained a cumulative grade point average of at least 2.00• Have participated in 16 sessions of the Professional Ethics Seminar• Have participated in 8 sessions of the CA Seminar Series • Have obtained library and financial clearance from the University• Have demonstrated good behavior and discipline

AD30

15

6

6

3

93

36

42

15

6

129

DM30

15

6

6

3

99

36

48

15

6

135

LV30

15

6

6

3

102

36

45

15

6

132

PR30

15

6

6

3

96

36

45

15

6

132

CGI31

12

7

9

3

97

33

49

15

6

134

VCD34

12

7

12

3

93

39

45

9

6

133

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DEPARTMENT OF PUBLIC RELATIONSDEGREE CONFERREDBachelor of Communication Arts (Public Relations)B.Com. Arts (Public Relations)

GRADUATION REQUIREMENTS_____________________________________________________Assumption University confers the degree of Bachelor of Communication Arts in Public Relations upon students who meet all of the following requirements:• Have completed the total number of credits of the

curriculum • Have obtained accumulative grade point average

of at least 2.00• Have participated in 16 sessions of the Professional

Ethics Seminar• Have obtained library and financial clearance from

the University• Have demonstrated good behavior and discipline • Are obligated to meet the minimum English

proficiency requirement specified in one of the following criteria:

Test Instruments Required Passing ScoreAU English ProficiencyAssessment OR

70%*

TOEFL (iBT) OR 90

TOEFL (P) OR 575

IELTS 6.5

*70% = Level B2 of Common European Framework of Reference for Language (CEFR)

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OBJECTIVES_____________________________________________________To produce graduates who have the characteristics, knowledge and skills as follows:• Have morals, ethics, public consciousness, and social

responsibility in accordance with professional code of ethics.

• Have well-grounded academic knowledge, skills, and practical experiences in the field of public relations, communication arts, management and business and able to work in the field of public relations and communication in the society.

• Have the skill to analyze situations by appropriately applying their knowledge, reasoning, and judgment when they encounter situations in different social contexts, and cultures.

• Have a good personality with good social manners and able to appropriately work with people at all levels.

• Able to continuously develop themselves academically and professionally.

• Have knowledge and ability to use basic mathematics to interpret data and analyze information for planning, management, and development.

• Make efficient use of information technology and foreign languages, especially English and able to communicate cross-culturally.

• Have creativity and communication skills for presentation.

COURSES

A. General Education Courses 30 Credits--------------------------------------------------------------------------------Language Courses 15 Credits--------------------------------------------------------------------------------BG 1001 English I 3BG 1002 English II 3BG 2000 English III 3BG 2001 English IV 3GE 1403 Communication in Thai (for Thai students) 3 or GE 1405 Thai Language and Culture (for non-Thai students) 3

Social Science Courses 6 Credits--------------------------------------------------------------------------------CA 4010 Law and Ethical Concerns for Communication 3GE 2202 Ethics 3

Humanities Courses 6 Credits--------------------------------------------------------------------------------GE 1102 Introduction to Philosophy 3GE 2101 World Civilization 3

Science and Mathematics Courses 3 Credits--------------------------------------------------------------------------------BG 1301 Fundamentals of Statistics 3

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B. Specialized Courses 96 Credits--------------------------------------------------------------------------------Core Courses 36 Credits--------------------------------------------------------------------------------CA 1001 Introduction to Communication 3CA 1002 Introduction to Photography and Cinematography 3CA 1021 Introduction to Advertising 3CA 1022 Introduction to Public Relations 3CA 1023 Introduction to Live Event Creation and Management 3CA 1024 Introduction to Digital Media Communication 3CA 1025 Computer Graphic Design 3CA 2003 Presentation Technique 3CA 2019 Communication Arts Research 3MGT 1101 Introduction to Business 3 MGT 2900 Principles of Management 3MKT 2280 Principles of Marketing 3

Major Required Courses 45 credits--------------------------------------------------------------------------------PR 2201 Marketing Public Relations 3PR 2202 Strategic Public Relations Campaign Planning and Evaluation 3PR 2203 Persuasive Communication 3PR 3214 Organization Communication 3PR 3215 Writing for Public Relations in English 3PR 3231 Content Strategy 3PR 3230 Digital Public Relations 3PR 4201 Corporate Communication and Stakeholder Relations 3PR 4221 Public Relations for Issue and Crisis Management 3PR 4227 Public Relations Senior Project for Marketing Communication 6PR 4228 Public Relations Senior Project for Social Campaign 6PR 4209 Seminar in Public Relations 3PR 4213 Public Relations Internship 3 (200 Hours)

Major Elective Courses 15 credits--------------------------------------------------------------------------------Students can choose one of the two plans in the following.Plan A: Major Concentration CoursesStudents can choose one of two concentrations in the following.

• Concentration 1: “Relationship Management” • Concentration 2: “Public Relations Campaign Execution”

OrPlan B: Major Elective Courses

--------------------------------------------------------------------------------Plan A Major Concentration Courses--------------------------------------------------------------------------------Public Relations students pursuing PLAN A must select a concentration in the major area below. Then, students must study three mandatory courses in the selected concentration and select two major elective courses from public relations to fulfill 15 credits.

Concentration 1: “Relationship Management” --------------------------------------------------------------------------------PR 3227 Media Relations and Planning 3PR 4219 Community Relations 3PR 4233 Investor Relations 3 Public Relations Major Elective Course Public Relations Major Elective Course

Concentration 2: “Public Relations Campaign Execution” --------------------------------------------------------------------------------PR 3218 Special Events Management for Public Relations 3PR 4232 Fundamental Design for Public Relations 3PR 4234 Traditional Media Production for Public Relations 3 Public Relations Major Elective Course Public Relations Major Elective Course

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PLAN B Major Elective Courses --------------------------------------------------------------------------------Public Relations students pursuing PLAN B must select any public relations major elective courses with any major required courses or major elective courses from Advertising, Digital Media Communication and Live Event Creation and Management as major elective courses upon completion of the prerequisites (if any) to fulfill 15 credits.

PR 3216 Writing for Public Relations in Thai 3PR 3224 Applied Research for Public Relations 3PR 3225 Personality Development and Personal Branding 3PR 3228 Intercultural Communication 3PR 4226 Selected Topics in Public Relations 3

PR 4229 Public Speaking 3PR 4230 Interactive Media for Public Relations 3PR 4231 Sponsorship Management for Public Relations 3PR 4235 Current Trends and Digital Literacy 3PR 4236 Computer Graphic for Public Relations 3

C. Free Elective Course 6 Credits--------------------------------------------------------------------------------Students can take free elective courses of 6 credits from any faculty in Assumption University upon completion of the prerequisites (if any).

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STUDY PLAN

FIRST YEARFirst Semester-------------------------------------------------------------------------------Code Subjects Credits-------------------------------------------------------------------------------BG 1001 English I 3CA 1001 Introduction to Communication 3CA 1002 Introduction to Photography and Cinematography 3CA 1021 Introduction to Advertising and Branding 3or CA 1022 Introduction to Public Relations 3CA 1023 Introduction to Live Event Creation and Management 3or CA 1024 Introduction Digital Media Communication 3GE 1403 Communication in Thai (for Thai students) 3or GE 1405 Thai Language and Culture (for non-Thai students) 3 Total 18

Second Semester-------------------------------------------------------------------------------BG 1002 English II 3CA 1021 Introduction to Advertising 3or CA 1022 Introduction to Public Relations 3CA 1023 Introduction to Live Event Creation and Management 3or CA 1024 Introduction Digital Media Communication 3CA 1025 Computer Graphic Design 3MGT 1101 Introduction to Business 3GE 2101 World Civilization 3 Total 18

SECOND YEARFirst Semester-------------------------------------------------------------------------------BG 2000 English III 3CA 2003 Presentation Technique 3MKT 2280 Principles of Marketing 3BG 1301 Fundamentals of Statistics 3GE 1102 Introduction to Philosophy 3GE 2202 Ethics 3 Total 18

Second Semester-------------------------------------------------------------------------------BG 2001 English IV 3MGT 2900 Principles of Management 3CA 2019 Communication Arts Research 3PR 2201 Marketing Public Relations 3PR 2202 Strategic Public Relations Campaign Planning and Evaluation 3PR 2203 Persuasive Communication 3 Total 18

THIRD YEARFirst Semester--------------------------------------------------------------------------------PR 3214 Organization Communication 3PR 3215 Writing for Public Relations in English 3PR 3230 Digital Public Relations 3 Major Elective 3 Major Elective 3 Total 15

Second Semester--------------------------------------------------------------------------------PR 3231 Content Strategy 3PR 4201 Corporate Communication and Stakeholder Relations 3PR 4221 Public Relations for Issue and Crisis Management 3 Major Elective Course 3 Major Elective Course 3 Total 15

Summer Semester--------------------------------------------------------------------------------PR 4213 Public Relations Internship 3 (200 Hours) Total 3 (200 Hours)

FOURTH YEARFirst Semester-------------------------------------------------------------------------------CA 4010 Law and Ethical Concerns for Communication 3PR 4227 Public Relations Senior Project for Marketing Communication 6 Major Elective Course 3 Free Elective Course 3 Total 15

Second Semester-------------------------------------------------------------------------------PR 4228 Public Relations Senior Project for Social Campaign 6PR 4209 Seminar in Public Relations 3 Free Elective Course 3 Total 12

albert laurence school of communication arts … · pr 4228 public relations senior project for...

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