All information and pictures in this presentation is for Safety Presentation purpose which exclusively owned by © 2010 Harpo Productions, Inc. All Rights Reserved.

THIS PRESENTATION COULD SAVE YOUR LIFE & OTHERS

Think you can drivedrive and texttext or talk talk at the same time? Science shows your brain just can't keep up. University of Utah researcher David Strayer has been studying distracted drivers for 10 years. "The brain just doesn't work the way we'd like it to work," he says. "We can't multitask the way that a lot of people think they can."

David's research found that talking on a cell phone quadruples your

risk of an accident. "For comparison purposes, someone

who's drunk at a 0.08 blood alcohol level has a four-time crash

increase. So talking on a cell So talking on a cell phone is about the same as phone is about the same as

driving drunkdriving drunk," he says. "When you're text messaging, the crash

risk goes up to eight timeseight times."

David StrayerDavid Strayer

Driving Without Distractions Driving Without Distractions

This is what a driver sees when she/ he's not distracted by a cell phone.

David warns that even if you focus all your attention on the road ahead, you still need to keep an eye on other drivers. "Many people think they're safer

drivers. A lot of people think they're better than average. They think that they can talk or text while driving and it's the other person who's at fault," he says.

"But the problem is everybody behind them is also weaving."

Driving While Talking on a Cell Phone Driving While Talking on a Cell Phone

This is what the same driver would see if she/ he was talking on a cell phone.

"One of the things we know when people are talking on a phone is that they get in kind of a tunnel vision," David says.

"You don't see the information in the periphery. So if there's a car, a pedestrian, something like that, you just don't see it," he says. "They're not

looking at their side mirrors.“

Driving Without Distractions Driving Without Distractions

Here is another example of what a focused driver sees.

Watch carefully on this picture, you’ll be surprise on the next one…

"You suffer from something called inattention blindnessinattention blindness," David says. "About half of that information is removed. It could be a stop sign. It could be a pedestrian. And so this inattention blindness makes us drive in a way that

makes it worse than drunk driving."

Driving While Talking on a Cell Phone Driving While Talking on a Cell Phone

This is what that same driver sees when she/ he starts talking on a cell phone.

The next time you're in the car, put down the phone. "We're just not wired to multitask in that way. We think we can do it. We simply can't," he says. "And

we're deceiving ourselves if we think we are."

Researchers have a message for millions of people who text/ call while driving a car, Rollerblading, or even stepping off a curb:

“R_U_AN_ID10T?”

Oprah's No Phone Zone Pledge

The Oprah Winfrey ShowJanuary 15, 2010

“I pledge to make my car a No Phone Zone. Beginning right now,  I will do my part to help put an end to distracted driving by not texting or using my phone while I am driving.  I will ask other drivers I know to do the same.  I pledge to make a difference.”

All information and pictures in this presentation is for Safety Presentation purpose which exclusively owned by © 2010 Harpo Productions, Inc. All Rights Reserved.

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