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ALLAHABAD BANK Digitization & Marketing Department

Head Office: 2, Netaji Subhas Road, Kolkata – 700 001 Instruction Circular No.16664/D&M/2019-20/08 Date: 29.06.2019 To All Offices and Branches

Digital Empowerment

emPower ( V: 2.3.1 ) Mobile Banking App With an objective to strengthen the fifth pillar of “Project Navoday” by on-boarding maximum customers on digital platform, Bank has adopted focused approach to leverage Mobile Banking, which has become buzz word across banking industry. Digital products are getting customer acceptance and it has changed the way people were doing traditional banking transactions at brick and mortar branches. Digitization department is working constantly on customer feedback and new features are being continuously added to provide better user experience to our customers. Today, one of the major business concerns is customer retention and a vibrant Mobile Banking app can play a vital role in providing satisfactory customer service. In light of above facts, a number of useful features have been added in emPower Mobile Banking App along with certain enhancements and amendments. A. Transaction Limits:

Sl. No Features Earlier Revised 1 Fund Transfer

Limit (Intra-bank and Inter-bank- NEFT/IMPS)

Rs. 25000/- Per Transaction and Rs. 100000/- Per Day

Rs. 100000/- Per Transaction and Rs. 100000/- Per Day

2 Fund Transfer Limit( UPI )

Rs. 25000/- Per Transaction and Rs. 100000/- Per Day

Rs. 25000/- Per Transaction and Rs. 100000/- Per Day

B. The emPower app has been made more customer friendly with the addition of the following

features: 1. Bharat QR: Scan and Pay through Bharat QR code. 2. Instant Profile Update (Mobile No/ e-mail id/ PAN ) 3. Term Deposit Accounts: Opening of FD/ RD and All Bank Cash Option (Over Draft Facility for

customers having Term deposit accounts) 4. Account Services: Form 15 G/H online submission /enquiry 5. Instant Inter Branch Transfer of Deposit (saving) accounts 6. Addition/Deletion/ View Nominee Option 7. Create/ view/ Amend Standing Instruction 8. Beneficiary Management ( Add/ view options) 9. Mutual Fund: Online purchase of Mutual Funds through our channel partner M/S Fisdom 10. Card Services: Lock/Unlock Debit Card txn, Block Debit Card, Debit Card PIN Generation

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11. Grievance Redressal: Option for lodging complains and contact through Toll free Helpdesk (New features and process flow of emPower has been explained with screen shorts in Annexure-I)

C. Wealth Management Services such as sale of Mutual funds are gaining pace in Mobile Banking vertical. Mutual fund is good source NFNI Income for Bank. Therefore, Bank has made a Strategic alliance with M/S FinWizard Technology Pvt. Ltd. (FISDOM) for online sale of mutual funds using emPower App.(please refer HOIC16543 dated 15.05.2019). emPower App now provides facility of online sale of mutual funds, which extends certain advantages over traditional methods of mutual fund sales. USPs of Online purchase of Mutual funds using emPower:

1. Any time any where Buy/Redeem mutual funds 2. Manage your investment portfolio 3. Expert advice through AI and Market Trends 4. Easy KYC registration (One Time) 5. Nominee Addition 6. Track your yield on investments

(The process flow of online purchase of mutual fund through emPower with screen shorts are mentioned in Annexure-II)

D. For installation of emPower, the Operating System required in smart phone for iOS & android is as under:

1. iOS Version : 10 and above. 2. Android Version : 5 and above

For maximizing emPower base as well as sale of mutual funds through emPower we may adopt the following Strategies:

1. All new customers at the time of account opening must be explained mobile banking features, convince them and on-board on “emPower” App.

2. Every existing customer visiting branch for pass book printing, cheque payment or balance enquiry, cheque book issue, fund transfer or cash transaction should be invariably explained emPower features and should be assisted for downloading and on-boarding the mobile App.

3. Digital Champions as well as other empowered staff members, specially manning branch counters, should educate the customers about the features and USPs of emPower including Online purchase of Mutual Fund.

Roles and Responsibilities Branch level:

a) Designating one smart officer as “Digital Champion”. b) Tapping/ approaching every active CASA customers for issuance of debit cards and

promoting Digital products till achieving digital saturation covering 100% eligible customers. c) Special Digital Counter may be designated at potential branches on the basis of heavy

customer foot falls for penetrating/ promoting the Digital Channels. d) Organizing workshop on e-products for customers by Branch Digital Champions for

effective mobilization of Digital Products. The branches having salary accounts must organize camps in the institution for creating digital awareness and online sale of mutual funds for generating NFNI income.

e) Proper utilization of Fisdom executives for creating awareness about mutual fund

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investments Zonal Office:

a) Zonal Digital leader shall coordinate with the Digital Champions of the Branches. b) Zonal Digital leader will provide technical support to the branches. They will also provide

assistance in organizing camps for digital banking awareness and promotion of e-products as well as online purchase of Mutual Funds.

c) Availability of optimum Debit Cards/ Welcome Kits/Internet Banking Kits/BHIM Aadhar Devices at Branch level must be ensured by the zonal office.

d) Publicity of Digital products through Posters and Banners at Branches as well as at prominent locations should be done by the Zonal offices for proper brand recall and visibility of Bank.

DMD/DMC: a) Preparing the overall strategy for achieving the target spreading digital awareness in entire

CGM span is responsibility of DMCs. b) DMCs will support the digital leaders of Zonal Offices for technical problems as well as

streamlining the process. FGM office:

a) Monitoring the overall performance of Zones and reporting the same to Head office. b) Organization of Digital awareness camps within the FGM span. c) Implementation of Innovative strategies to maximize the digital base of existing customers

and achieving 100% digital saturation.

(S. V. L. N. Nageswara Rao) General Manager (Digitization & Marketing)

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Annexure-I Features of emPower

Login Screen

• Login with IB or MPIN • Forgot MPIN option • mPassbook offline option • Deregister User Option • Banks toll free number for assistance.

Account Details

• Accounts Displayed with Current Balance. • Details of Last Five Transactions available. • Term Deposit Accounts displayed separately. • Change Default Account option.

Fund Transfer

• Own Allahabad Bank Account • Other Allahabad Bank account • Other Bank Account • NEFT Enquiry • Transaction History

UPI

• UPI Pay • UPI Collect • UPI Enquiry

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Scan & Pay

• Scan Bharat QR Code & Pay at various outlets.

Nominee Operations

• Add Nominee • View/ Delete Nominee

Standing Instruction

• Create SI • View/ Amend SI

mPassbook

• Select your Account • Generate/ Reset Security PIN • Download mStatement

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Deposit Account

• Fixed Deposit A/C opening • Recurring Deposit A/C Opening • All Bank Cash Option • Set Maturity Instruction • Account Receipt • Account Closure

Beneficiary Management

• Add Beneficiary • View Beneficiary

Note: Maximum Three Beneficiary at a time and it takes four hours to activate the added beneficiary.

Account Services • Fill Form 15G/H • Enquiry 15G/H • Transfer Deposit Account from One Branch to Other Branch.

Mobile/ DTH Recharge

• Mobile Recharge • DTH Recharge • Recharge History

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Other Services

• Lock/ Unlock Debit Card • Debit Card Hotlisting • Debit Card PIN Generation • Debit Card Request

Cheque Services

• Cheque Book Request • Cheque Book Enquiry • Cheque Status Enquiry • Stop Cheque Payment • Revoke Stop Cheque Payment

e- Services

• Lock Internet Banking Transaction • Unlock Internet Banking Transaction

Settings

• Change MPIN • Set/ Reset Transaction PIN • Change Transaction PIN • Deregister User

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Update My Profile

• Email id Update Option • Mobile Number Update Option • PAN Update Option

Contact Us

• Toll Free Number 1800 57 22 000

• Grievance Redressal option available.

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Annexure-II

Process Flow of Mutual Fund

Mutual Fund

• Invest in Mutual Funds • Get Reports • Withdraw (Redemption) • Manage your Investment Portfolio

Mutual Fund: KYC (Navigation) Enter the Mutual Fund Navigation by Entering Transaction Password of emPower.

KYC There are two category of customers

1. KYC compliant user: Verify your PAN, DOB and email and go ahead

2. KYC Non-Compliant user: Follow the process and keep the following documents handy

• PAN card • Address Proof • Cancelled Cheque of Bank Statement

One Time KYC Registration

• Fill your personal details 1. PAN 2. DOB 3. e-Mail ID 4. Mobile No

• Allow permission for retrieving earlier KYC Information.

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One Time KYC Registration

• Complete the one time totally paperless process of KYC registration.

• Navigation: Fill Details Take Picture of the original Document Upload

• Repeat the process for PAN Card, Address Proof and Bank Details verification.

One Time KYC Registration

• Complete the Registration process 100% • Enter your personal details • Take Selfie Confirm • Enter Nominee Details • Take Picture of your Cancelled Cheque • Add IFSC code and Bank Branch Name • Sign on the given Screen electronically • Take a video with PAN Card in your hand and say your

name ***Registration process complete***

How to Start Your Systematic Investment Plan (SIP)

After completing one time KYC registration process Click on INVEST

• There are two options available

1. Monthly SIP

2. One Time (Lump sum)

Enter the Amount You Want to Invest

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Check The projected Value of your Fund

• Term of Investment (In Years) • Ratio of Equity and Bond in your Fund • Projected value of Return

These are indicative and the Artificial Intelligence (AI) in the software suggests the mutual funds which matches your expectation.

• Click on Show My Funds

Based on your expectations the app shows you number of Mutual Funds and bifurcates your investment in these funds Total Amount Invested remains same.

There are options of editing these funds. The options are:

• Replace the fund • Delete the fund

Delete the funds which you don’t want to keep in your portfolio or replace it with other fund. Total Amount Invested remains the same.

Edit Funds Delete Unwanted Funds Confirm

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Check the Performance of your Selected Fund

• Growth • Yield • Return • Corpus • Fund Manager • Stocks in the Portfolio etc.

Check the selected fund and total Investment before payment

Process flow of your Fund The software shows how the fund moves and Units are issued to customers account Proceed for Payment

OTP is sent to Registered Mobile Number. Enter the OTP and Verify for final Payment.

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After successful transaction Units of the selected mutual fund are allocated to your account

• Reports: You can view the reports of your account • Withdraw: For Redemption

There is a space for REFERAL CODE, where you could apply the referral code from your friends already investing through FISDOM. On your purchase of online MF using the code, your friend will earn rewards. Similarly one could earn rewards by referring others.(These are time bound activities for promotion and marketing of the app)