allyson seitzer's portfolio
DESCRIPTION
A design compilation of illustrations, photography and efforts in business development.TRANSCRIPT
ILLUSTRATION 1
2
These were the first words I’d heard that actually sat in my mind for days and convinced me that I had any sort of graphic talent. My professor at the time, Scott Farrand, taught advanced graphics at the University of South Carolina. He had hovered over my shoulder while I worked on an illustration project and then again when we had to design our own website. From then on, I have found ways to enter illustrations and graphics into as many projects as I can.
You can
draw, girl.
3
Illustration 4
Photography 12
Business Development 14
Miscellaneous 30
VOTERHEADS
The Opportunity:A program working to empower citizens and their knowledge on city government policies was in need of a logo design.
The Solution:I designed this logo while interning at an agency in Columbia, and the logo is now a prominent piece of the Voterheads website.
ILLUSTRATION4
THE COCKTAILS CONCERT SERIES
The Opportunity:An all-female a cappella group on USC’s campus, The Cocktails requested a design for their seasonal perfomances.
The Solution:With consistent interviews and collaboration with the group, I illustrated a series of posters that reflected the season and the overall theme of a concert to print and distribute across the campus.
ILLUSTRATION 5
ILLUSTRATION6
THIS MONTH’S TOPPERS
Exclusive concert!Win tickets to Jay-Z’s private show in Miami
ALBUMANTICIPATION
N.E.R.D.KID CUDI
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JAY SEANMARIAH CAREY
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November 1, 2010www.billboard.comwww.billboard.bizUS $6.99
21
56878979487.99C
PLUS
YOUTUBE BILLIONAIRELady Gaga beats
Justin Bieber in the race for 1 billion views
78124 7815845897349857324
Q & A with
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HOT 100 CHART
Rising rapper talks aboutTrey Songz, Usher, and her
skin-tight wardrobe
9-year-old Willow Smith’s“must-see” performance
lboaS $6.99
2010rd.comd
mrd.biz
>p.12
>p.20
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BILLBOARD MAGAZINE
The Opportunity:Illustrate the cover of a well-known magazine with a prominent celebrity as the featured story. (Class assignment)
The Solution:I chose a rising hip-hop artist as the cover story, designed the entire cover in Illustrator, and created copy that would reflect current news in the music industry.
ILLUSTRATION 7
MINUTE TO WIN IT
The Opportunity:Create, design, and implement a hypothetical, college-themed game for NBC’s Minute to Win It. (Class Assignment)
The Solution:I first chose pizza and condiments, a food staple in the college community, as the basis of my game and developed a chart to illustrate the rules of the game with similar design elements as those used on the NBC gameshow. The final product was about 3 ft. wide and 4 ft. long and mounted on foam core.
ILLUSTRATION8
The Opportunity: To create a themed campaign for the upcoming ADDY awards, hosted by the AAF of the Midlands, to honor local agencies and creative individuals for their accomplishments
in design.
The Solution:Based on a “reality show” theme, I used Illustrator to graphically represent potential characters that exude the personalities of those working in an ad agency and how they interact in a real world setting.
To spark interest, I designed a Save the Date card that would hint at the reality show theme without giving too much information as well as a logo for cohesive branding in future promotional materials.
AMERICAN ADVERTISING FEDERATIONof the Midlands
ILLUSTRATION 9
The Opportunity: Draft a “Save the Date” postcard to be mailed to current and potential AAF Midlands members.
The Solution:Attention-seaking graphics that highlight key facts on the event and creatively incorporate elements of the AAF brand.
COASTAL CAROLINAS
MIDLANDS
GREENVILLE
Save the Date
March 6, 2012
Meet with your constituents in the advertising profession and learn more about how the industry impacts South
Carolina’s economy.
www.aafmidlands.com
account for
in in South Carolina
economic output
voice in advertising
is the unifying
ILLUSTRATION10
ESSIEiPhone App Design
BABYCAKESPersonal Logo / Branding
ILLUSTRATION 11
CRESCENT CACAO, LLCCorporate Entrepreneurial Logo / Branding
PHOTOGRAPHY12
PHOTOGRAPHY 13
BUSINESS DEVELOPMENT14
VISION PLAN
TOWN of LEXINGTONTHE TOWN OF LEXINGTON
The Opportunity:The Town of Lexington was in need of a vision plan to implement a series of renovations and economic improvements along significant corridors and city streets.
The Solution:The Director of Planning at The Boudreaux Group, sought my graphic assistance in the visual design and printing of the 70 page report. I developed a consistent color scheme, font styles, and a uniform layout for the editorial content. As an organizational piece, I created basic logos to distinguish key sections in the report.
BUSINESS DEVELOPMENT 15
T O W N O F L E X I N G T O N V I S I O N P L A N14
Analysis
ThE BOudrEAuX GrOuP | dESIGNWOrkS | dENNIS COrPOrATION | MILEy & ASSOCIATES
understanding existing conditions is an important step in creating a viable plan. Throughout the vision planning process, the planning team studied, researched and analyzed the built and natural environment, developed an understanding of residents’ desires, the relationships between land uses, and the diverse areas of town. The following pages provide photographic analysis, which illustrates the potential and inspired the recommendations.
The foundation of this Vision Plan and its recommendations is the desire of residents to capitalize on and to improve and celebrate the numerous assets that make the Town of Lexington such a wonderful place in which to live, work, play, learn and worship. The Vision Plan recommendations seek to accomplish this with a comprehensive approach in connecting these assets. In order for this to be successful, the town should welcome and direct people strategically and aesthetically to these places. In short, the Town of Lexington has a very unique story to tell, which is important to achieving this vision. This vision is about celebrating the town’s history and building a new economy and zeitgeist that will ensure Lexington remains a viable, beautiful, interesting, innovative and culturally signifi cant place to call home for generations to come.
Many of the Town’s assets and neighborhoods are not mentioned specifi cally in the Vision Plan. The focus areas and priority projects presented in this plan are ones that were unanimously shared and supported throughout the vision planning process and ones that are key to driving success. In addition, the priority projects are ones that will impact, most directly, the quality of life and economy throughout the Town of Lexington, setting the stage for more successful implementation of projects in other areas of town.
triangle historic districtMain Street Commercial Area•
Lexington Square•
Old Mill and Pond•
Lexington County Museum•
historic homes, Buildings and Churches•
Civic Center: Town hall, County Administration, •
Old Courthouse, Lexington County Library
New Chamber of Commerce Building•
Virginia hylton Park•
Palmetto Collegiate Institute•
Gibson Pond Park•
German heritage•
Farmers Market•
Wine Walk•
Oktoberfest•
Assets
small toWn and sense of community
Safe Neighborhoods•
Award-winning Schools•
Churches•
Parks•
South Lake drive historic homes•
Cultural Opportunities•
Family Values•
health Care•
recreational and Organized Sports•
ViBrant commercial corridor on sunset BouleVard
retail (national, regional and local)•
Service and industries•
Areas to develop in more sustainable and •
beautiful ways
lake murrayrecreation•
Johnny W. Jeff coat Walkway•
Natural resources•
Beauty•
rural characterOld Cherokee road•
West Lexington (Sunset Boulevard, Augusta •
road)
•
locationdirect access to Interstate 20•
Close proximity to Interstate 26•
Lake Murray•
Central location in the State•
Close proximity to a major airport and a •
major research university
Wine WalkOktoberfest
BUSINESS DEVELOPMENT16
T O W N O F L E X I N G T O N V I S I O N P L A N 23ThE BOudrEAuX GrOuP | dESIGNWOrkS | dENNIS COrPOrATION | MILEy & ASSOCIATES
Opportunities for improved corridor development
Opportunities for improved corridor development
Analysis
rural character
Being rural is something that is very special to Lexington - it is part of the town’s heritage. With the ever-increasing growth and development, the town (and county) should do all that it can to preserve this heritage. Corridors such as Old Cherokee between North Lake and Pilgrim Church road should be protected as scenic byways or parkways. East Sunset Boulevard and Augusta road will develop; however, ensure that the rural viewsheds are preserved along with the growth, working hard to celebrate the authentic rural character and spirit.
Old Cherokee
East Sunset - Opportunities for improved corridor development that preserves rural character.
BUSINESS DEVELOPMENT 17
T O W N O F L E X I N G T O N V I S I O N P L A N 29ThE BOudrEAuX GrOuP | dESIGNWOrkS | dENNIS COrPOrATION | MILEy & ASSOCIATES
PLANSPLANS
The following images illustrate the vision,
providing the pictures of what can be as
imagined in the vision statement and expressed
by numerous residents. Each illustration
is conceptual and does not represent real
projects, just the potential as the town moves
forward with the implementation of the Vision
Plan.
BUSINESS DEVELOPMENT18
BUSINESS DEVELOPMENT 19
THE UNIVERSITY OF SOUTH CAROLINA
The Opportunity:Create a visual element that highlights The Boudreaux Group’s relationship with the university and engages the audience. The theme would reference a puzzle and the firm as an integral piece.
The Solution:Using InDesign, I first created a grid system that highlighted three key projects of the firm and where they were located on the university’s campus. The system used outlines of puzzle pieces that were hand-cut and fit together to form a triangle shape. When the pieces were removed, I had deisgned a backside that provided descriptive project information and facts about the firm.
BUSINESS DEVELOPMENT20
SOUTH CAROLINA SCHOOL BOARD ASSOCIATION
The Opportunity:Interact with local schools to educate students on the opportunities in architecture using a creative method to spark creativity. Present our ideas at the SCSBA Conference using visual aids.
The Solution:I collaborated with The Boudreaux Group’s business development team to schedule a day with an art class at Bookman Road Elementary in Columbia, SC. We gave the students the assignment to design their ideal classroom space using the materials we provided. For the conference, I designed the “recipe” cards and the banner to convey our message on design and education.
BUSINESS DEVELOPMENT 21
BUSINESS DEVELOPMENT22
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CLEMSON UNIVERSITY
The Opportunity:Design a logo and visual aids for a project interview to represent three architectural firms as one, unified team.
The Solution:As part of the design team, I coordinated all materials amongst the three firms to design a series of banners that highlighted the team’s project experience in higher education and residence halls. To graphically form a unified team, I designed a logo to be used in the slide show presentation and all printed materials. With a clean and simple font and the university’s colors, the logo provided a consistent design element throughout.
BUSINESS DEVELOPMENT 23
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BUSINESS DEVELOPMENT24
THE BOUDREAUX GROUP CLARK NEXSEN AYERS SAINT GROSS 29
GREEN QUAD RESIDENCE HALL AND LEARNING CENTER THE BOUDREAUX GROUP
UNIVERSITY OF SOUTH CAROLINA COLUMBIA, SC
AREA & COST 176,000 square feet500 beds $25.02 million
PROJECT START DATE2001
COMPLETION DATEJuly 2004
LEED RATINGSilver
SERVICES PROVIDEDArchitect of Record
AWARDS2007 Honor Award from the South Carolina
Chapter of the AIA2006 Honor Award Columbia (SC) Chapter AIA2006 President’s Award BRICK SouthEast
Design Award 2003 Sustainable Design Award Charlotte (NC)
Chapter AIA 2005 Columbia Choice Award The City of Columbia Tree & Appearance Commission and Columbia Green
PROJECT DATA
This residence hall project comprises the third phase of a major campus development for new student housing. The complex consists of three separate buildings, designed to house approximately 500 students in apartment-style units with two different four-bedroom layouts. A fourth building, an academic Living/Learning Center in the heart of the quadrangle, integrates a learning environment with the students living quarters. The learning center houses computer labs, classrooms, study lounges, and faculty offices. The exterior architectural style of each building is in keeping with recent housing projects in the same vicinity of campus and reflects the traditional detailing celebrated on the historic “Horseshoe” of USC. Reflecting a sustainable design initiative, the project boasts a green roof component in the main courtyard and a carefully planned system of filtering surface runoff. With a Silver LEED rating, the West Quad was one of the first LEED certi-fied buildings in South Carolina and the first certified dormitory in the Southeast.The architectural design was a collaborative effort between The Boudreaux Group and Little & Associates Architects of Charlotte, NC.
DOUTHIT HILLS CLEMSON UNIVERSITY 20
BUSINESS DEVELOPMENT 25
Proposals, or Request for Qualifications, are designed to market a firm as the strongest candidate for a particular architectural project. My responsibilities as a graphics coordinator is to create the layout and design template for proposals as well as coordinate all mateirals needed to compose a proposal for submission.
The overall content of the proposal is mostly project pages, similar to those shown below, where a building is visually represented through photographs and factual information to relay the architect’s design experience.
Once a proposal is complete, I print, bind and distribute to the client to meet the submission deadline.
BUSINESS DEVELOPMENT26
SODA CITY MARKET
The Opportunity:The All-Local Farmers Market in Columbia, SC requested a concept sketch of a new space that would become a hub for a variety of community activites an a local gather spot for vendors.
The Solution:I formatted case study images of farmers markets and activity centers into a grid template and designed a hypothetical logo for the market based on the client’s preferred colors and the desire for a natural, earthy tone.
BUSINESS DEVELOPMENT 27
BUSINESS DEVELOPMENT28
803-337-2427Tues - Fri. 11am-6pm , Sat 10 am - 5pm
115 S. Palmer St., Ridgewayoverthetopinridgeway.com
Take your life and accessorize!• Coats, Hats, Watches, Glasses,
Shoes (Brazilian heels)
• High End shopping at an affordable price
We’re different.
Ridgeway’s best kept secret.
VILLA TRONCO
The Opportunity:Update a pre-existing advertisement for a local restaurant without losing the client identity.
The Solution:After combining several draft versions of the original advertisement, the painting of the restaurant was kept as well as most of the original content, but I included a textured background and illustrated details to bring interest to the background and foreground.
OVER THE TOP
The Opportunity:Incorporate the boutique logo and professional photographs to create a colorful and playful print advertisement.
The Solution:I chose a feminine color scheme, a serif font and formatted the pictures to convey a sophisticated yet youthful shopping experience with the clothes or accessories being the main focus. Creating the taglines, “we’re different,” and the “best kept secret,” supported the client’s desire to stand out agianst competitors.
BUSINESS DEVELOPMENT 29
SCHOOL OF COSMETOLOGYPRESENTS
MONDAY, MARCH 26, 2012COLUMBIA METROPOLITAN CONVENTION CENTERSOUTH CAROLINA
An amazing fashion show event created by The Walker Foundation, to raise money for
The SC School for the Deaf and the Blind provides education and accessibility for children who are deaf, blind or sensory multi-disabled, their families and the professionals who serve them.
For more information:
WDD
www.WINEDINEANDDESIGN.orgPURCHASE TICKETS NOW!
Become a part of fashion history on March 26, 2012.
WINE DINE & DESIGN
The Opportunity:Design a save the date card and direct mail postcard to advertise a local fashion show for a charitable cause.
The Solution:Stemming from the logo and its color scheme, I created a postcard to be distributed via direct mail to potential attendees and sponsors. I completed this project during an internship and worked directly with the Media Director of the Walker Foundation to acheive a cohesive design for all print materials.
Screen Print/T-Shirt Design
Screen Print/T-Shirt Design
marketing & design
My ideal work environment is one that provides learning opportunities, supports my creativity, encourages professional growth and challenges my business development abilities. My goal as a communicator, designer and marketing professional is to continue to challenge ideas with forward thinking and a fresh perspective.
COMMUNICATION MANAGEMENT
[email protected] • issuu.com/seitzer • 864.918.9089 www.linkedin.com/pub/allyson-seitzer/31/57/919/
LEADERSHIP
EDUCATIONAL BACKGROUND
University of South Carolina 2007 - 2011BA in Visual Communications Minor in Studio ArtSumma Cumme Laude
GRAPHIC SKILLS AND ABILITIES
Goodwyn, Mills & CawoodMarketing Coordinator for Greenville & Atlanta OfficesMarketing Lead for ClearWater Solutions
• Incoprorates branding standards into all forms of communication and project proposals
• Develops graphic, marketing materials using the lastest Adobe programs and distributes internally and through local media
• Works directly with Marketing team, in-house disciplines and outsourced consultants to create marketing content
• Manages local public relations initiatives • Corresponds directly with Public Relations
Coordinator to develop social media strategies
The Boudreaux GroupJanuary 2012 - May 2013Graphics and Communications Coordinator
American Advertising Federation of Greenville (2013 & 2014 Club of the Year)May 2014 - May 2015 President
June 2013 - May 2014American Advertising Awards Chair
Society of Marketing Professional Services (SMPS) PalmettoJanuary 2012 - May 2013Member, Communications Committee
American Advertising Federation of the MidlandsSeptember 2012 - May 2013Creative Committee, ADDY Awards
c a i t l i n k e n n e d y b r a d l e y
a r t d i r e c t o r
e d u c a t i o nw o r k
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G A R N E T & B L A C K M A G A Z I N EJ a n u a r y 2 0 0 8 - M a y 2 0 1 1
P h o t o e d i t o r 9 4 4 / V E G A S S E V E N
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P r o d u c t i o n A s s i s t a n t
a b i l i t i e ss k i l l s
P H O T O G R A P H Y • V I D E O G R A P H Y • G R A P H I C D E S I G N • P A C K A G E D E S I G N
P H O T O S H O P • I L L U S T R AT O R • I N D E S I G N • P R E M I E R • F I N A L C U T • C I N E M A 4 D
c a i t l i n k b r a d l e y . c o m / k e n n e d y l e y @ g m a i l . c o m / 8 0 3 . 4 2 7 . 1 0 7 5
I believe in work that’s as smart as it is beautiful.
Allyson Marie Seitzer
BA in Visual CommunicationsMinor in Studio Art
University of South Carolina2011
GPA: 3.8, Suma Cum Laude
SMPS PALMETTOMember of the Communications
Committee in the Society for Marketing Professional Services
AAF OF THE MIDLANDS
Designer and creative participant in the ADDY Awards event for 2013.
MY ALUMNI ASSOCIATION Mentor for the School of Journalism and
Mass Communications at USC.
THE BOUDREAUX GROUP/ Columbia, SC/ PresentGraphics and Communications CoordinatorDirect the production, printing and delivery of all Request for Qualifications, assist in the development and implementation of all marketing and business development efforts and support architectural staff in the design of digital renderings and miscellaneous graphics. Also maintain the company website, draft public relations materials and collaborate with outside firms in current projects.
COLUMBIA METROPOLITAN MAGAZINE/ Columbia, SC/ Graphic Intern Worked directly with the Design Director in editorial design, creating informational graphics for feature articles, and editing professional photography.
COLUMBIA HOME & GARDEN MAGAZINE/ Columbia, SC/ Graphic Intern Assisted in the design development for print campaigns, advertisements, web graphics and maintained the magazine’s website using Wordpress systems.
THE DAILY GAMECOCK/ University of South Carolina / Assistant Design DirectorAssisted and directed the editorial design and daily publication of the student-led newspaper. Received Third Place award at the 2011 SCPA Awards for singleadvertisement run in a daily publication.
STUDENT HOUSING / University of South Carolina / Student DesignerDesigner of print and promotional material for the university’s marketing and communications department.
CREATIVE SERVICES/ University of South Carolina / Student DesignerCollaborated with the Production Manager and Design Director on advertisement design for the university newspaper and marketing materials for various departments of the university.
Adobe InDesign, Photoshop, Illustrator, Dreamweaver
Mac and PC PlatformsMicrosoft Office
Work experience
Freelance experience
Education
Organizations
Qualifications
contact me 864.918.9089 • [email protected] • www.issuu.com/seitzer
CRESCENT CACAO LLC / Corporate Identity / Logo DesignerCollaborated with the owner of a distribution company to develop, design, revise and produce a corporate logo.
SALA/University of South Carolina / DesignerDeveloped organization logo and promotional print materials to distribute campus wide.
THE COCKTAILS/ University of South Carolina / DesignerDesigned a print campaign for a concert series held on USC’s campus. Interviewed and photographed the all-female group to develop a multimedia package.
CHASING REALITY/ Greenville, SC / DesignerWorked directly with a local band to design a CD cover label to be printed and distributed throughout the Midlands and the Upstate.
