alvarion wi-fi product lines proprietary and confidential 2012 sales kickoff

Alvarion Wi-Fi Product Lines

Proprietary and Confidential

2012 Sales Kickoff

Proprietary Information.

3

• 2011 summary

• Alvarion carrier grade Wi-Fi at a glance

• 3G/LTE data offloading solution

• Technical details

• Sales tools

• Roadmap

• Summary

OutlineOutline

Sales Results Review 2009-2011


5

Yearly Sales by Product Line

Sales $ K

5

Number of Units

$7,854

$10,699

$17,402

Year % of Omni Units % of 2.4 Ghz Units

2009 89% 90%

2010 72% 85%

2011 51% 95%

•Sector became an equal player

•We are still a 2.4Ghz company

•CPEs are still a marginal business

•Sector became an equal player

•We are still a 2.4Ghz company

•CPEs are still a marginal business


6

2011 WBSn Launch

6

Successful Launch of WBSn in H2 2011Successful Launch of WBSn in H2 2011


7

Yearly Sales by Region

7

Wavion 2011 growth enginesWavion 2011 growth engines


8

Yearly Shipments

8

2011 showed growth in both parameters2011 showed growth in both parameters


9

WBS New Market

Oil and Rigs Industries

• New product: WBS-2400-FCCh• ATEX certified

• Pre-defined dynamic self-backhaul


10

2011 – 2012: Marketing Perspective

2011 Review

• We participated in many events in 2011, most of them were not planned too far in advance. Should we change this in 2012?

• Feedback from you• The WBSn launch, other

• Knowledge transfer

2012 plans

• MWC is around the corner

• New Branding for Alvarion / Wavion – our plans

• Joint Marketing with Alvarion team• Need to prepare a Marketing Work Plan - events, Roadshows

• Additional focus on Case Studies and customer stories

• New WEB site

Carrier Grade Wi-Fi at a Glance


12

WBSn Family of Base Stations

Carrier-grade Wi-Fi Solutions

• Industry’s first two-way Beamforming with 802.11n

• Leading interference immunity suite

• Gigabit outdoor Wi-Fi system

• End-to-end solutions

• Versatile: 2.4 and 5 GHz, access/backhaul

• Fastest ROI, 50% less CAPEX and OPEX required

• Seamless mobile data offload, core integration

Enhanced OmniEnhanced Omni Sector and OmniSector and Omni

SectorSector

OmniOmni

Indoor Indoor


13

WBSn Main Applications

• Offloading and hot spots

• Residential and SOHO access

• Wholesales

• Managed Wi-Fi services

• Private Networks• Smart city

• Campuses

• …

3G/LTE Data Offloading Solution


15

Solution Main Building Blocks

• Authentication, Authorization and Accounting• Seamless user authentication• Unified user profile

• Minimize backhauling and core load

• Leverage on cellular core components

• Service continuity

• End-to-end security

• Hotspot 2.0 and 802.11u support• Cellular like user experience• Core integration• Roaming and handover• Location based service


16

Controlled Mode, “Local Breakout”

NOC

IP core

GGSN3G Data

Wi-Fi Data Dist. Access Controller

HLR

NodeBCellular Access

Internet

Local Breakout

Distributed Access Controller within the base stations – lower cost, higher availability

Access Controller

Gx, Gy, Ga, MAP/SS7

3G Cellular Data Core

Service GW

Wavion Wi-FiCovered Area

RADIUS

Diameter

SIM/MAC/voucher authenticationAAA integrationHotspot 2.0 and 802.11u

Internet


17

Per Carrier Customization

• Flexible Access Controller architectures• Distributed: built-in WBSn base stations

• Scalable, higher reliability, lower cost

• Centralized: standard controller

• Variety of Service GW alternatives• 3rd party partners

• Aptilo, Aradial, Inventum, EliteCore, …

• Alvarion’s, 1st release Q2 2012


18

Authentication Methods

• EAP-SIM / EAP-AKA• Automatic – best user experience

• Secured

• Other authentication methods (e.g. username, password)• For CDMA users, w/o SIM

• Some smartphones do not support EAP-SIM / AKA

• e.g. iPad, Android tablet

• Access for laptops and tablets


19

Converged Mode (“Tunneling”)

Wavion Wi-FiCovered Area

NOC

PGW4G Data

Wi-Fi Data

Dist. Access Controller

Internet

eNodeBCellular Access

Internet

Distributed Access Controller within the base stations – lower cost, higher availability

ePDGLocal

BreakoutNon cellular

users

Tunnel

Service GW

SIM/MAC/voucher authenticationAAA integrationHotspot 2.0 and 802.11u

Cellular-Wi-Fi mobility

HSS

SGW

UE

MME

PCRFANDSF

AAA

IP core

Gx, Gy, Ga, MAP/SS7

4G Cellular Data Core

RADIUS

Diameter


20

Converged Mode Benefits

• Cellular-Wi-Fi Mobility

• Security

• Core services continuity over Wi-Fi• Video streaming

• Video conferencing

• Hosted enterprise services

• …

• Alvarion’s: Tunneling support• Q3 2012


21

Solution Architecture

TR-69

RADIUS

MAP/SS7, Gx Interfaces

SNMP

CAPWAP

InternetInternet

GTP/ GTPv2 / PMIP

Data

Management

RADIUS

Wi-Fi Cloud Controller

Tunnel

SNMP

HSSPCRF

ANDSFAAA


22

Embedded AC – Main Features

* Planned for 3Q12 V1.5

• AAA with external RADIUS server• Authentication

• EAP-SIM/ A KA, external AAA • Redirection to web-portal and walled garden

• Authorization*• Receiving control message per client (block, limit, disconnect) • Pre-paid support

• Accounting• Post-paid support• Time/capacity based

• BW Control* • MIR / CIR traffic shaping, per user per direction (UL / DL)

• Classification and Prioritization• WMM – on wireless• 802.1p, IP ToS, DiffServ (DSCP), and traffic type*

• Tunneling*• Supports Layer-3 mobility • GRE (non-encrypted) and IPSec (encrypted) tunnels

• HS 2.0*• 802.11u


23

Wi-Fi Cloud Controller – Main Features

• Wi-Fi cloud management• Mobility within Wi-Fi

• Layer-3 mobility

• Key caching

• Rogue AP detection

• Load Balancing• Report on AP load and act upon server’s instructions

• Lawful interception

• Self Organized Network

• Radio Resource Management

• Core integration• HS 2.0

• Tunneling

• Proxy-AAA

• Pre-paid clients

• Additional services• Location based services

Wi-Fi Cloud Controller (WCC)

(illustration)

Wi-Fi Cloud Controller (WCC)

(illustration)

Technical Details


25

Carrier Grade Wi-Fi – Main Features

• Flexible networking schemes• Multiple Virtual APs (VAPs) support

• Bridge and Router modes

• Distributed and centralized Access Controller

• Cellular core integration• Seamless Authentication

• Tunneling and mobility support

• HotSpot 2.0

• End-to-End Security

• Quality of Service• Classification, Prioritization and per user SLA


26

Multiple VAPs – who needs it?

• Carrier of Carriers (wholesale)• Different VAPs to different carriers

• Single carrier providing different services• Different VAPs for different services

• VLAN assignment

• Prioritization per VLAN

• Backhaul vs. Access

• VAP = Virtual AP


27

Multiple VAPs – Technical Details

• Up to 16* VAPs per WBSn

• Capabilities per VAP• Security

• Layer-2 network – separate VLANs

• Layer-3 network – separate WANs

• AAA servers

• MAC Access Control Lists

• Max Associations

• Web Portal Redirection

• BW Management Profiles*

• VLANs assignment method

• Trunk

• Determine by RADIUS

• Directly assigned * Planned for 3Q12 V1.5


28

Bridge Mode – who needs it?

• Carriers with simple backhaul transport network• VLAN driven

• Carrier with security concerns• Want to see all MAC addresses at central location

• Video Surveillance networks

• Enterprises and campuses • With flat network architecture


29

Bridge Mode – Technical Details

• Bridge mode • Learning & forwarding

• Wireless Clients Isolation

• 802.1q VLAN support

• VLAN trunk

• Dynamic VLANs

• QinQ support

• WDS support

• VPN pass through

• Broadcast/Multicast rate limiters*



30

Router Mode – who needs this?

• Carriers

• Segregation between networks• Minimize broadcast traffic

• Limited backhaul transport network • Limited by MAC Addresses to handle

• “Hiding” end-users MAC Addresses behind a router solves this problem

• Access is tunneled directly to the core• IP Addressing, done at the core

• Mobility support


31

Router Mode – Technical Details


• DHCP client, server and relay modes• Different or same IP addresses behind different

WBSn

• Router• Clients’ IP addresses are passing through• Router’s MAC address for all traffic• Static routing

• Dynamic routing protocols (roadmap)

• NAT router • Router’s MAC and IP address for all traffic

• Hiding clients’ IP addresses

• Firewall*


32

Embedded AC – Main Features


• AAA with external RADIUS server• Authentication

• EAP-SIM/ A KA, external AAA • Redirection to web-portal and walled garden

• Authorization*• Receiving control message per client (block, limit, disconnect) • Pre-paid support

• Accounting• Post-paid support• Time/capacity based

• BW Control* • MIR / CIR traffic shaping, per user per direction (UL / DL)

• Classification and Prioritization• WMM – on wireless• 802.1p, IP ToS, DiffServ (DSCP), and traffic type*

• Tunneling*• Supports Layer-3 mobility • GRE (non-encrypted) and IPSec (encrypted) tunnels

• HS 2.0*• 802.11u


33

Security


• Security modes• Open, WEP, WPA, WPA2, WAPI*

• Authentication• Pre-shared key

• 802.1x with RADIUS Server • EAP-TLS, PEAP, EAP-TTLS, EAP-SIM, EAP-AKA

• Hardware Encryptions• WEP, TKIP, AES

• MAC accept/reject lists

• Per VAP

• Wireless clients isolation (i.e. peer-2-peer blocking)

• Access controller

• Redirect to Web portal and Walled garden


34

5GHz 2.4GHz

5GHz 2.4GHz

5GHz 2.4GHz

Mesh Deployment with WBSn-2450

• WBSn-2450• 2.4 GHz – access

• 5 GHz – backhaul and/or access, concurrently

5GHz

5GHz


35

• Interim solution – use WCPEn for backhaul connectivity• Interim solution until 2450 is ready

• 2x2 11n to WCPEn

• Height separation between BH CPE and Access

• Superior NLOS connectivity

• VLAN trunk through the WCPEn to the remote WBSn

• Ensure QoS throughout the network

• Cost effective solution

Alternative – CPE connectivity as BH

2450

5Ghz 2.4GHz

5GHz 2.4GHz

5GHz 2.4GHz

2450 - Access, Access


36

WavioNet Network Management System

NMS for Base stations and CPEs

• Full FCAPS• Fault, Configuration, Administration,

Performance, Security

• Support all Wi-Fi product lines• WBSn, WBS and WCPEn

• Main features• Hierarchical topology and map views

• Secure remote upgrade

• Multiple-unit configuration

• History and Real-time devices’ statistics

• Events and Alarms

• SNMP-based North Bound Interface

WCPEn Features


38

WCPEn Portfolio Strategy

Best-in-class Wi-Fi CPEs

• No more reselling !!

• Best ROI for access services• Can be a project winner

• Alvarion’s CPEs

• The only Beamforming indoor CPE in the market

• Furthest reach

• Best performance

• Best indoor signal penetration

• Best user experience

• OEM/WL branded option

USB AdaptorUSB Adaptor

Outdoor CPEOutdoor CPE

Indoor CPEIndoor CPE

WCPEn is a project winner!!WCPEn is a project winner!!

Sales Tools


40

Starter Kits

WBSn-2400 or WBSn-2450

Base stations2x Sector/Omni

CPEsWCPEn-2400-IWCPEn-2400-U2x WCPEn-2400-O

Accessories2x WPI-AC-1G, 2x power cables connector1x WA-ROTATE-EX

Coverage toolWCTn (2.4 GHz)

Training webinar2 hours

Fix Price$4,500

40

A key Sales Tool (Foot-in-the-Door)


41

WKC – The Knowledge Center

41

One-Stop-Shop

• Products

• Solutions and Applications

• Technology

• Company Materials

• Competition Information

• Customer Services

• Homologations and Regulations

• Marcom

• Price List


42

Price List Update - WBSn (11n)

• WCPEn pricing scheme• Same as WBSn - MOQ and discounts upon quantities

• New WCPEn added• WCPEn-2400-I – New indoor DZ

• 4 variants: FCC (US-plug) / ETSI (EU-plug) / UN (US-plug) / UN (EU-plug)

• WCPEn-2400-O – Outdoor 2x2

• 2 variants: FCC (US-plug) / ETSI (EU-plug)

• WCPEn-5000-O – Outdoor 2x2

• 2 variants: FCC (US-plug) / ETSI (EU-plug)

• Remove products• EnGenius 1x1 outdoor products (O31 / O32)

• WCPEn naming convention• Add -US/-EU/-UN similar to WBSn naming convention


43

• New Products• WBS-2400-FCCh - $6,390

• 2.4 GHz Omni for hazardous environments, ATEX certified

• Removed Products• WCPE-24DZ-SR – EOL

• Ubiquiti products

Price List Update - WBS (11g)

Roadmap


45

2012 Roadmap – Platforms

• Outdoor CPE portfolio 1Q12

• Dual band Portfolio (WBSn-2450) 1Q12

• Indoor CPE (WCPEn-2400-I) 1Q12

• Indoor AP (WBSn-2450-I) 2Q12

• Alvarion Wi-Fi Cloud Controller (WCC) 2Q12

• Enhanced Omni base station (WBSn-2400-E) 3Q12

• Interference Cancellation Module (ICM demo) 4Q12

Exciting new 2012Exciting new 2012


46

WBSn Release Plan

V 1.0V 1.1.4V 1.1.6V 1.5

DateNowQ1 2012Q2 2012Q3 2012

Additional HW supported

WBSn-2400-SWBSn-2400-O

WBSn-2450-SWBSn-2450-O

WBSn-2450-SOWBSn-2450-OS

Radio ModesAccessAccess + AccessAccess + Backhaul

Networking modes

BridgeRouterWeb Authentication

Access Controller

High level Features

• Clients isolation

• Dynamic VLANs assignment

• VLAN trunking

• Accounting

• Router• NAT Router• DHCP• Web redirection• Walled garden• Max users 256 / 512

for 2400/2450 • WL/ OEM

• Single hop mesh• Access + BH VAPs

• HS2.0• Tunneling• BW mgmt• Firewall• Online ACS• Licensing


47

Wavion NMS – Release Plan

V 2.0V 2.1V 3.0

DateQ4 2011H1 2012H2 2012

PlatformWavioNetWavioNetAlvariStar (A*)

Products supported

WBSWBSn-2400

WBSWBSn-2400WBSn-2450WCPEn-2400-I

WBSn-2400WBSn-2450WCPEn-2400-I

New FeaturesWBSn:•Discovery•Inventory•Topology/Map views•Fault Management•FW Upgrade•Bulk configurationWCPEn-2400:•DiscoveryNMS-OEM support

WBSn:•Performance Monitoring•Reports•AlarmsWCPEn-2400-I:•Inventory•Alarms•FW Upgrade

Management tools:•Portal•AlvariStar

• Status• Configuration• Events/Alarms

•StarQuality• PM


48

Mobile Data Offloading Solution

Solution availability

• Now• AAA integration (SIM authentication, accounting)

• Partners: Aptilo, Aradial, Inventum, ElitCore …

• 1Q12• HS2.0 plugfest

• 2Q12• Alvarion Wi-Fi Cloud Controller (demo)

• 3Q12 - Local breakout and tunneling support • Alvarion Distributed (built-in) Access Controller

• Alvarion Wi-Fi Cloud Controller

• HS2.0 support

Summary


50

• 2012 is going to be EXCITING!• The Wi-Fi market is growing tremendously fast

• Alvarion has the best offering in the market

• New things to talk about

• Indoor AP, Indoor CPE, Offloading solutions, Mesh …

• Offloading solutions• Built-in Access Controller

• Wi-Fi Cloud Controller

• Large variety of products

Main Points

50

Thank You

• WLOB Product Management Team

• E-Mail: [email protected]

• Phone: +972.52.6097310

alvarion wi-fi product lines proprietary and confidential 2012 sales kickoff

Documents

service marks of alvarion

sole discretion of alvarion

new products

alvarions inability

anticipated inability

forwardlooking statements

g market

certain names