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  • Always Learning tagline

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    “Always Learning” is our brand tagline. We’ve retained it within our new brand identity not because it’s simply part of our heritage, but because it still works perfectly for us.

    Short, bold, and memorable, “Always Learning” encapsulates our learners and ourselves. It highlights Pearson’s commitment to constantly be discovering, learning and improving ourselves. And it describes what we enable our learners to do–to keep learning, whenever, wherever and however it suits them, throughout every stage of their lives.

    Pearson Brand Guidelines 2016 Always Learning tagline

    Our tagline Always Learning

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    Our “Always Learning” tagline comes in black and white to provide flexible standout against a variety of image and color backgrounds. Use the one that delivers the best legibility and accessibility.

    Light-image backgrounds Use the black version of the “Always Learning” tagline.

    Dark-image backgrounds Use the white version of the “Always Learning” tagline.

    Color backgrounds For maximum contrast, you should use our tagline only against the background colors shown here, as these have all passed accessibility testing.

    Always_Learning _ENG_BLK.eps Always_Learning _ENG_W.eps

    Approved tagline background color combinationsAlways_Learning _ENG_BLK.eps

    160 px/34 mm Minimum size Use only the tagline and background color combinations shown here, as

    these have all achieved an AA pass in accessibility testing. Tagline clearspace = double the cap

    height of the “Always Learning” tagline “A”

    Pearson Brand Guidelines 2016 Always Learning tagline

    Our tagline Colorways

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    Here is some guidance on when and where to use our “Always Learning” tagline.

    When to use it Use our tagline as a final sign-off to follow aspirational brand messaging, for instance, at the end of a manifesto poster or a brand animation. Use it thoughtfully and sparingly to help it retain its power.

    Where to place it The tagline should be placed after the logo and aspirational messaging, never before.

    Here are some examples of this positioning in action.

    For specific guidance on how to use the tagline in campaigns, see page 130.

    Ensuring every child has the opportunity to learn and grow.

    Illustration by Tang Yau Hoong

    Learning is a never-ending road of discovery, challenge, inspiration, and wonder.

    Brand poster Brand video

    Recruitment banners

    Learning is a never-ending road of discovery, challenge, inspiration, and wonder.

    Photography by Kimberly Vachon

    Pearson Brand Guidelines 2016 Always Learning tagline

    A L W A Y S L E A R N I N G

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    Nurturing creativity across a breadth of demographics

    Link to page

    Ideas statistic Analytic statistic Campaign statistic Sub-header

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    Typeface exploration - TESTS

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    Working to promote a positive change.

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    Nurturing creativity across a breadth of demographics

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    A L W A Y S L E A R N I N G

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    A L W A Y S L E A R N I N G

    A L W A Y S L E A R N I N G

    Typeface exploration - TESTS

    2 A L W A Y S L E A R N I N G

    A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G

    A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G

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    Working to promote a positive change.

    Suntem quos restiur adiores minulpa que verferitem vel magnam, occum et erissitem cum

    sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra

    quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum

    quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas

    quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta

    vit doles delescipsun

    Nurturing creativity across a breadth of demographics

    Link to page

    Ideas statistic Analytic statistic Campaign statistic Sub-header

    Xerem ea im ne corem ipsa quo beatur sum eat ped magniam

    hition commoluptam fugia dolecer essimus moluptium, to dolore non

    reic. eat ped.

    Sub-header Xerem ea im ne corem ipsa quo beatur sum eat ped magniam

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    Sub-header Xerem ea im ne corem ipsa quo beatur sum eat ped magniam

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    Link to page