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Best Selling Product Benchmarks Amazon FastMovers UK Health & Personal Care May 2017 Report

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Best Selling Product Benchmarks

Amazon FastMovers

UK Health & Personal CareMay 2017 Report

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 02

FastMovers

Executive Summary

Stability

Pricing

Product Attributes

Programs

25DaysAverage Tenure

24New Arrivals

4.5Average Product Rating

£1513Average Price

86%Prime-Eligible

23Max Number of Price Changes

5Average Number of Price Changes

1,127Average Reviews

6AverageImages

46%Subscribe & Save

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 03

FastMovers

BrandsBrand Number of Products

Oral-B 9

Pampers 8

Andrex 4

Grenade 4

Durex 3

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 04

FastMovers

New Arrivals

Product Title Avg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

Footner Exfoliating Socks Total Callus Remover £11.22 £14.71 £9.89 12 Y 4.2 354 6

Oral-B Pro CrossAction 2000 Electric Rechargeable Toothbrush £29.58 £39.09 £25.99 12 Y 4.6 2,338 9

Durex Pleasure Me Ribbed and Dotted Condoms (Pack of 24) £8.33 £9.23 £7.69 11 Y 4.4 590 6

Gillette Fusion Men's Razor Blades, Pack of 10 Refills £23.23 £23.49 £22.99 0 Y 5.0 15 6

Fairy Platinum Original Dishwasher Tablets - 70 Tablets £11.44 £14.00 £10.00 4 Y Y 4.8 102 7

Smidge Insect Repellent £7.00 £7.00 £7.00 7 Y 4.5 438 1

Accuweight High Accuracy Skidproof Digital Body Weight Bathroom Scale with Step-On Technology, 28st/400lb/180kg Capacity, Blue Backlight LCD Display, Grey

£13.99 £13.99 £13.99 4 Y 4.5 331 7

Authentic Aspire Cleito Coils 0.4 Ohm 1 Pack of 5 Replacement Coils £13.30 £13.70 £12.99 7 Y 4.3 309 3

Finish Dishwasher Cleaner Twin Pack, 2 x 250ml £4.84 £6.00 £4.50 13 Y Y 4.7 327 11

Probiotics + Prebiotics (FOS) Capsules | 5 Billion CFU | 4 Months Supply | Vegetarian Society Approved £14.25 £14.25 £14.25 2 Y Y 4.7 461 2

BEST SELLING Dr Kimoto™ Original Foot Peel Formula - 2 Large Unisex Pairs - Amazing Home Treatment For Feet - 100% Satisfaction Guarantee - Say Goodbye To Dry, Hard Foot Skin & Hello To Baby Smooth Feet!

£16.59 £16.99 £15.99 0 Y 4.5 110 6

MyProtein 500 g Inulin Fructo-Oligosaccharide (FOS) £9.75 £10.65 £8.49 13 Y 4.4 76 5

Dorco Pace 6+ Razor for Men Trial - 1 Blades + 1 Handle £6.99 £6.99 £6.99 0 4.3 162 9

Blue Badge Company Genuine Radar Key for Disabled Toilet £4.54 £5.20 £3.90 4 Y 4.8 402 2

Scholl Fungal Nail Treatment 3.8ml £10.73 £11.49 £8.89 12 Y Y 4.0 1,326 5

Perspi-Guard Maximum Strength Antiperspirant Spray - 50ml £11.30 £11.74 £7.59 14 Y Y 4.3 759 4

Health Plus FOS Prebiotic Digestive Health Supplement - 200g £7.88 £9.37 £7.67 0 4.0 14 5

Jungle Formula Maximum Aerosol Insect Repellent, 150ml £8.00 £9.20 £6.80 7 Y Y 4.5 413 1

Smok TFV8 Baby Coils - 5 Pack (V8 Baby-Q2) £12.63 £12.90 £12.55 18 Y 4.0 98 2

CocoSmile Activated Charcoal Teeth whitening powder with Charcoal Bamboo toothbrush | 90g | Spearmint flavor £12.95 £12.95 £12.95 0 4.2 136 9

Dendron Bazuka Extra Strength Treat Gel £6.13 £6.62 £5.05 16 Y 4.3 141 2

Bio Ears Soft Silicone EarPlugs Protection - 3 Pairs £4.59 £4.59 £4.59 6 Y 3.9 612 1

Clearblue Digital Weeks Indicator Pregnancy Test, 2 Count £10.63 £11.99 £9.90 18 Y Y 4.2 489 6

Haz 500 ml Isopropyl Rubbing Alcohol First Aid Anti Septic £4.50 £4.93 £3.98 12 Y 4.7 631 1

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 05

FastMovers

Movers Up

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

84 Footner Exfoliating Socks Total Callus Remover £11.22 £14.71 £9.89 12 Y 4.2 354 6

73 Oral-B Pro 600 CrossAction Electric Rechargeable Toothbrush powered by Braun - Ships with a UK 2 pin plug £19.97 £19.97 £19.97 8 Y 4.5 2,048 5

73 Oral-B Pro CrossAction 2000 Electric Rechargeable Toothbrush £29.58 £39.09 £25.99 12 Y 4.6 2,338 9

70 Durex Pleasure Me Ribbed and Dotted Condoms (Pack of 24) £8.33 £9.23 £7.69 11 Y 4.4 590 6

57Etekcity High Precision Digital Body Weight Bathroom Scales with Step-On Technology, 28st/180kg/400lb, Electronic Weighing Scales with Backlight Display, Slim Design, Elegant Black

£15.58 £16.99 £12.69 0 4.7 589 7

43 Gillette Fusion Men's Razor Blades, Pack of 10 Refills £23.23 £23.49 £22.99 0 Y 5.0 15 6

38 Fairy Platinum Original Dishwasher Tablets - 70 Tablets £11.44 £14.00 £10.00 4 Y Y 4.8 102 7

34

Eye Mask / Sleep Mask - Sleeping Masks for Men & Women - Bedtime Bliss Luxury Patented Contoured & Comfortable Sleep Mask & Ear Plug Set is the Blackout Eyemask it will Block Light but Wont Touch your eyes like other Eyemasks - Carry Pouch and Ear Plugs Included for FREE

£8.90 £8.90 £8.90 2 Y 4.4 2,016 7

30 Retainer Brite Cleaning Tablets, 96-ount £12.28 £12.79 £11.97 15 Y 4.7 708 4

30 EPISTICK EPILATOR FACIAL HAIR REMOVAL REMOVER TOOL £0.93 £1.00 £0.89 9 3.5 1,603 4

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 06

FastMovers

Movers Down

Moves Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

-92Philips OneBlade QP2520/30 Hybrid Trimmer and Shaver (3x Lengths and 1 Extra Blade) - exclusive to Amazon (UK 2-Pin Bathroom Plug)

£46.46 £48.67 £27.95 0 4.2 1,103 6

-88 Durex Pleasure Me Ribbed and Dotted Condoms (Pack of 20) £12.67 £14.99 £8.65 3 Y Y 4.4 590 4

-65 Oral-B Pro 5000 Cross Action Electric Rechargeable Toothbrush with Bluetooth Connectivity Powered by Braun £82.34 £88.00 £75.91 3 4.2 287 5

-62 Just For Men Control GX 2-in-1 Shampoo and Conditioner, 147 ml £8.68 £8.69 £8.66 23 Y Y 4.0 92 5

-60 Finish Dishwasher Tablets Quantum Max, 60 Tablets £11.80 £12.00 £11.00 2 Y Y 4.5 772 2

-55 Philips DiamondClean White Replacement Heads – 4 Pack £27.09 £29.02 £23.88 16 Y Y 4.5 773 1

-55 Durex 10 ml Intense Gel £9.99 £9.99 £9.99 11 Y Y 3.1 47 2

-46 Pampers Premium Protection Nappies New Baby Monthly Saving Pack - Size 2, Pack of 240 £23.23 £23.23 £23.23 4 Y 4.5 581 7

-44 Durex Surprise Me Variety Condoms - Pack of 40 £17.75 £23.94 £11.29 10 Y 4.4 85 9

-39 Mr Blanc Teeth ™ | Teeth Whitening Polish - Natural Teeth Whitening - Charcoal Toothpaste - Professional Teeth Whitening £12.99 £12.99 £12.99 0 4.2 51 3

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 07

FastMovers

FastMovers 100 Products

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

1 Andrex Classic Clean Toilet Roll Tissue Paper - Pack of 45 Rolls £17.42 £18.60 £16.10 6 Y Y 4.7 397 5

2 WaterWipes Chemical Free Baby Wipes, 12 Packs x 60 Wipes (720 Wipes) £25.16 £26.65 £24.00 26 Y Y 4.6 2,080 13

3 Oral-B CrossAction Electric Toothbrush Replacement Heads Powered by Braun - Pack of 4 £11.99 £12.00 £11.99 15 Y Y 4.8 3,452 7

4 Braggs Organic Apple Cider Vinegar, 946ml £9.78 £10.78 £9.07 0 4.6 1,854 10

5 Johnson's Baby Extra Sensitive Fragrance Free Wipes - Pack of 18, Total 1008 Wipes £13.11 £14.30 £12.00 6 Y Y 4.6 578 7

6 Huggies Pure Baby Wipes - 18 Packs (1008 Wipes Total) £10.96 £12.60 £9.00 4 Y 4.1 803 6

7 Finish All-in-1 Max Lemon Dishwasher Tablets (Pack of 90) £12.50 £12.50 £12.50 7 Y Y 4.7 249 3

8 Oral-B Pro 2500 Electric Rechargeable Toothbrush Powered by Braun - Black (Packaging May Vary) - Ships with a UK 2 pin plug £34.71 £37.99 £30.00 13 Y 4.6 2,263 7

9 Pampers Baby-Dry Pants - Size 5, Pack of 84 £13.24 £15.75 £9.33 11 Y 4.5 424 8

10 Bio-Oil Specialist Skincare Oil - 200 ml £12.50 £13.40 £11.64 56 Y Y 4.6 4,516 7

11 Pampers Sensitive Baby Wipes - Pack of 18 (Total 1008 Wipes) £14.34 £14.60 £10.50 6 Y Y 4.7 243 7

12 Pampers Baby-Dry Pants - Size 6, Pack of 76 £13.38 £16.50 £9.50 12 Y 4.5 424 9

13 Grenade Carb Killa High Protein and Low Carb Bar, 12 x 60 g - Caramel Chaos £19.52 £19.75 £19.39 13 Y Y 4.6 849 2

14 Activated Charcoal Natural Teeth Whitening Powder by Pro Teeth Whitening Co® | Manufactured in the UK £12.03 £24.99 £10.99 0 Y 4.3 1,811 7

15 PROCOAL Activated Charcoal Teeth Whitening Powder 60ml (Premium Grade) £8.80 £9.65 £8.65 5 Y 4.2 166 5

16 Dettol Anti-Bacterial Cleaning Surface Wipes, 252 Wipes £6.00 £6.00 £6.00 7 Y Y 4.8 322 4

17 Footner Exfoliating Socks Total Callus Remover £11.22 £14.71 £9.89 12 Y 4.2 354 6

18 Oral-B Pro 600 CrossAction Electric Rechargeable Toothbrush powered by Braun - Ships with a UK 2 pin plug £19.97 £19.97 £19.97 8 Y 4.5 2,048 5

19 Pampers Baby-Dry Nappies Monthly Saving Pack - Size 5, Pack of 144 £20.28 £28.57 £20.00 7 Y 4.4 1,821 6

20 PhD Nutrition Mixball Shaker, 600 ml £4.99 £4.99 £4.98 17 Y Y 4.5 1,182 9

21 Remington Barba Beard Trimmer £22.07 £22.85 £21.99 44 Y 4.4 3,221 5

22 Philips DiamondClean Black Replacement Heads – 4 Pack £20.07 £22.56 £19.50 11 Y Y 4.7 515 12

23 Oral-B PrecisionClean Electric Toothbrush Replacement Heads Powered by Braun - Pack of 8 £17.99 £18.80 £17.32 10 Y Y 4.6 5,578 8

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 08

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

24

Eye Mask / Sleep Mask - Sleeping Masks for Men & Women - Bedtime Bliss Luxury Patented Contoured & Comfortable Sleep Mask & Ear Plug Set is the Blackout Eyemask it will Block Light but Wont Touch your eyes like other Eyemasks - Carry Pouch and Ear Plugs Included for FREE

£8.90 £8.90 £8.90 2 Y 4.4 2,016 7

25 Pampers Baby-Dry Nappies Monthly Saving Pack - Size 4, Pack of 174 £20.23 £20.23 £20.23 4 Y 4.4 1,821 7

26 Andrex Gentle Clean, Puppies on a Roll Toilet Tissue Paper - 45 Rolls £19.36 £22.25 £17.50 8 Y 4.6 1,023 7

27 Velvet White Toilet Roll Tissue Paper- 40 Rolls (Pack of 10 X 4) £13.55 £15.00 £12.50 6 Y 4.6 146 3

28 Oral-B Pro CrossAction 2000 Electric Rechargeable Toothbrush £29.58 £39.09 £25.99 12 Y 4.6 2,338 9

29 Braun Clean & Renew CCR3 Electric Shaver Refill Cartridges - Pack of 3 £9.74 £9.74 £9.74 46 Y Y 4.6 1,890 4

30 Air Wick VIPoo 55 ml Lemon Idol Spray £5.29 £6.50 £5.00 3 Y 4.4 331 2

31 Durex Pleasure Me Ribbed and Dotted Condoms (Pack of 24) £8.33 £9.23 £7.69 11 Y 4.4 590 6

32 Andrex Washlets Flushable Toilet Tissue Wipes, Classic Clean - Pack of 12 (Total 504 Wipes) £11.61 £12.00 £9.99 16 Y Y 4.7 384 5

33 Salter Ultra Slim Analyser Bathroom Scales £16.57 £20.00 £13.99 36 Y 3.9 3,201 7

34 Lansinoh HPA Lanolin Cream 40ml £8.64 £9.90 £7.49 47 Y Y 4.8 1,207 6

35 TRESemme 5542DU 2200W Power Dryer £12.97 £17.99 £12.00 30 Y 4.5 1,161 3

36Etekcity High Precision Digital Body Weight Bathroom Scales with Step-On Technology, 28st/180kg/400lb, Electronic Weighing Scales with Backlight Display, Slim Design, Elegant Black

£15.58 £16.99 £12.69 0 4.7 589 7

37 Oral-B FlossAction Electric Toothbrush Replacement Heads Powered by Braun - Pack of 4 £12.42 £13.01 £11.99 2 Y Y 4.6 1,786 7

38 ghd IV Styler £94.78 £99.00 £74.99 3 Y 4.5 4,489 6

39 Super Slik Waterbased Lubricant, 250 ml £3.98 £4.09 £3.95 31 Y 4.3 911 1

40 Oral-B 3D White Electric Toothbrush Replacement Heads Powered by Braun - Pack of 4 (Packaging May Vary) £9.53 £11.99 £8.99 2 Y Y 4.7 3,452 10

41 Aloe Pura Organic Aloe Vera Gel, 200 ml £4.68 £4.69 £4.57 49 Y Y 4.3 1,165 1

42 EPISTICK EPILATOR FACIAL HAIR REMOVAL REMOVER TOOL £0.93 £1.00 £0.89 9 3.5 1,603 4

43 Omron M2 Basic Upper Arm Blood Pressure Monitor £24.99 £24.99 £24.99 29 Y 4.7 2,147 4

44 Macushield Capsules - (Pack of 90) £27.99 £30.50 £26.77 32 Y Y 4.6 1,038 3

45 Nizoral Anti Dandruff Shampoo, 60 ml £5.88 £5.99 £5.80 20 Y Y 4.5 597 4

46 Gillette Mach3 Manual Razor Blades - Pack of 8 Blades £12.71 £13.94 £11.80 0 Y 4.4 748 8

FastMovers 100 Products (Continued)

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 09

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

47 6 Months Supply Allacan Cetirizine Hayfever Allergy Tablets 30 x 6 £4.54 £10.99 £3.69 4 Y 4.8 193 5

48 Pregnacare Vitabiotics Breast-Feeding - 84 Tablets/Capsules £9.97 £10.00 £9.89 65 Y Y 4.7 314 6

49 WaterWipes Chemical Free Baby Wipes, 9 Packs x 60 Wipes (540 Wipes) £17.96 £19.00 £15.35 10 Y Y 4.6 2,080 13

50 Bracoo Knee Support, Open-Patella Stabilizer & Quality Breathable Neoprene £9.99 £9.99 £9.99 0 4.5 1,040 7

51 Retainer Brite Cleaning Tablets, 96-ount £12.28 £12.79 £11.97 15 Y 4.7 708 4

52 Pampers Baby-Dry Pants - Size 4, Pack of 94 £12.84 £15.24 £9.40 10 Y 4.5 424 9

53 Johnson's Gentle All Over Baby Wipes, Total 672 Wipes - Pack of 12 £10.46 £17.77 £6.00 7 Y 4.5 115 5

54 Oral-B CrossAction Electric Toothbrush Replacement Heads Powered by Braun - Pack of 8 £20.63 £23.99 £19.99 13 Y Y 4.8 3,452 6

55 Salter Magnified Display Mechanical Bathroom Scales £7.08 £7.98 £5.99 25 Y 3.3 1,126 4

56 Cuplex Gel 5g Treatment Gel £5.52 £5.65 £4.86 12 Y Y 4.2 685 1

57 Andrex Quilts Toilet Roll Tissue Paper - 45 Rolls £20.81 £22.50 £20.00 6 Y Y 4.7 360 7

58 Gillette Fusion Men's Razor Blades, Pack of 10 Refills £23.23 £23.49 £22.99 0 Y 5.0 15 6

59 Innokin iSub Standard Coil 0.5 Ohm (Pack of 5) w/ Verification Sticker £6.70 £7.29 £6.03 6 Y 4.1 531 1

60 Veet Sensitive Precision Beauty Styler £15.74 £16.00 £15.00 18 Y 4.0 577 4

61 Oral-B Advanced Battery Powered Toothbrush £5.40 £5.40 £5.40 39 Y Y 4.5 498 3

62 Pampers Baby-Dry Nappies Monthly Saving Pack - Size 6, Pack of 124 £20.13 £20.18 £20.00 7 Y 4.4 1,821 6

63 Fairy Platinum Original Dishwasher Tablets - 70 Tablets £11.44 £14.00 £10.00 4 Y Y 4.8 102 7

64 Grenade Carb Killa High Protein and Low Carb Bar, 12 x 60 g - White Chocolate Cookie £19.63 £20.99 £19.39 12 Y Y 4.6 849 3

65 Bio-Kult Advanced Multi-Strain Formula - 120 Capsules £24.35 £24.67 £23.99 64 Y Y 4.5 921 6

66 NEXIUM Control 20mg Tablets, (14 Tablets) £6.99 £6.99 £6.99 17 Y Y 4.8 257 1

67 Optimum Nutrition Gold Standard 100% Whey Protein Powder - 908 g, Double Rich Chocolate £23.34 £23.35 £23.22 19 Y Y 4.4 3,822 1

68 Scholl Velvet Smooth Diamond Pedi Extra Coarse Electric Hard Skin Remover £19.99 £19.99 £19.98 9 Y 4.4 2,165 4

69 ZEISS Lens Wipes - Pack of 200 £10.38 £13.93 £9.99 21 Y 4.7 462 2

70Best Rechargeable Nose Hair Trimmer -- Premium Quality Stainless Steel Won't Break! Lifetime Warranty and 100% Money-Back Guarantee of Satisfaction!

£15.58 £15.99 £14.99 2 Y 4.8 2,244 7

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 10

FastMovers

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

71 Smidge Insect Repellent £7.00 £7.00 £7.00 7 Y 4.5 438 1

72 Nicorette Freshmint QuickMist 1 mg, Duo £21.75 £23.00 £20.14 20 Y Y 4.3 367 8

73 Philips Sonicare DiamondClean Electric Toothbrush - White Edition (UK 2-pin plug) £105.53 £129.99 £99.99 8 Y 4.4 2,460 18

74 Durex Surprise Me Variety Condoms - Pack of 40 £17.75 £23.94 £11.29 10 Y 4.4 85 9

75 Grenade Carb Killa High Protein and Low Carb Bar, 12 x 60 g - Peanut Nutter £19.69 £24.95 £19.39 0 Y Y 4.6 849 3

76Accuweight High Accuracy Skidproof Digital Body Weight Bathroom Scale with Step-On Technology, 28st/400lb/180kg Capacity, Blue Backlight LCD Display, Grey

£13.99 £13.99 £13.99 4 Y 4.5 331 7

77 Vitamin D3 365 Softgels (Full Year Supply) 1000IU Vitamin D3 Supplement, High Absorption Cholecalciferol by Nu U Nutrition £10.46 £11.49 £8.99 0 4.8 163 6

78 Grenade Thermo Detonator Weight Management Supplement - Tub of 100 Capsules £26.15 £26.80 £25.97 14 Y Y 3.9 970 7

79 Authentic Aspire Cleito Coils 0.4 Ohm 1 Pack of 5 Replacement Coils £13.30 £13.70 £12.99 7 Y 4.3 309 3

80 Durex 10 ml Intense Gel £9.99 £9.99 £9.99 11 Y Y 3.1 47 2

81 Finish Dishwasher Cleaner Twin Pack, 2 x 250ml £4.84 £6.00 £4.50 13 Y Y 4.7 327 11

82 Probiotics + Prebiotics (FOS) Capsules | 5 Billion CFU | 4 Months Supply | Vegetarian Society Approved £14.25 £14.25 £14.25 2 Y Y 4.7 461 2

83

BEST SELLING Dr Kimoto™ Original Foot Peel Formula - 2 Large Unisex Pairs - Amazing Home Treatment For Feet - 100% Satisfaction Guarantee - Say Goodbye To Dry, Hard Foot Skin & Hello To Baby Smooth Feet!

£16.59 £16.99 £15.99 0 Y 4.5 110 6

84 MyProtein 500 g Inulin Fructo-Oligosaccharide (FOS) £9.75 £10.65 £8.49 13 Y 4.4 76 5

85 Dorco Pace 6+ Razor for Men Trial - 1 Blades + 1 Handle £6.99 £6.99 £6.99 0 4.3 162 9

86 Blue Badge Company Genuine Radar Key for Disabled Toilet £4.54 £5.20 £3.90 4 Y 4.8 402 2

87 Scholl Fungal Nail Treatment 3.8ml £10.73 £11.49 £8.89 12 Y Y 4.0 1,326 5

88 Perspi-Guard Maximum Strength Antiperspirant Spray - 50ml £11.30 £11.74 £7.59 14 Y Y 4.3 759 4

89Beard Oil, Forest™ Blend, All Natural - 7 Premium Oils Blended Into a Mouth Watering Concoction - Guaranteed to Soften Your Beard and Make it Kissable

£8.95 £8.95 £8.95 0 4.8 3,082 8

90

Testosterone Booster for Men - 180 Capsules - UK Manufactured – Ingredients Contribute to *Normal Testosterone Levels, *Reduction in Fatigue, & *Normal Energy-Yielding Metabolism – Xellerate Nutrition Testosterone Supplement Includes Natural Ingredients Maca Root, Aspartic Acid, Zinc, Magnesium, Multiple Vitamins and CoQ10

£19.97 £19.97 £19.97 0 4.4 643 6

FastMovers 100 Products (Continued)

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 11

FastMovers

FastMovers 100 Products (Continued)

Rank Product TitleAvg. Price

Max. Price

Min. Price

3P Sellers

Prime Eligible S & S Star

Rating Reviews Images

91 Ultradex Daily Oral Rinse 500ml £6.96 £7.99 £6.00 25 Y Y 4.5 447 5

92 Health Plus FOS Prebiotic Digestive Health Supplement - 200g £7.88 £9.37 £7.67 0 4.0 14 5

93 Jungle Formula Maximum Aerosol Insect Repellent, 150ml £8.00 £9.20 £6.80 7 Y Y 4.5 413 1

94 Smok TFV8 Baby Coils - 5 Pack (V8 Baby-Q2) £12.63 £12.90 £12.55 18 Y 4.0 98 2

95 CocoSmile Activated Charcoal Teeth whitening powder with Charcoal Bamboo toothbrush | 90g | Spearmint flavor £12.95 £12.95 £12.95 0 4.2 136 9

96 Dendron Bazuka Extra Strength Treat Gel £6.13 £6.62 £5.05 16 Y 4.3 141 2

97 Bio Ears Soft Silicone EarPlugs Protection - 3 Pairs £4.59 £4.59 £4.59 6 Y 3.9 612 1

98 Pampers Baby-Dry Nappies Monthly Saving Pack - Size 3, Pack of 198 £19.80 £19.80 £19.80 6 Y 4.4 1,821 6

99 Clearblue Digital Weeks Indicator Pregnancy Test, 2 Count £10.63 £11.99 £9.90 18 Y Y 4.2 489 6

100 Haz 500 ml Isopropyl Rubbing Alcohol First Aid Anti Septic £4.50 £4.93 £3.98 12 Y 4.7 631 1

May 2017 – UK Health & Personal Care – Best-Selling Product Benchmarks | 12

FastMovers

Data Collection and Methodology

In each country, Amazon updates its 100 best-selling products in each category hourly. Profitero monitors these best sellers lists in the US (more than 4.9 million products) and the UK (more than 2.1 million products) daily and analyzes products’ performance over specific time periods to produce a cumulative ranking of best-selling products. We release these FastMovers reports monthly. Categorization is Taken Directly From Amazon’s Product Taxonomy:

•New Arrivals identifies products that appear in a given month’s FastMovers ranking and did not appear in the previous month

•FastMovers 100 identifies the products with the best cumulative sales performance during each month, calculated as a function of rank and tenure on Amazon’s public best sellers lists

•Movers Up refers to products that ascend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•Movers Down refers to products that descend the most spots in Profitero’s calculated ranking of best selling products during a specific time period

•S & S refers to Amazon’s “Subscribe & Save” program

About Profitero Profitero is a global provider of eCommerce intelligence for retailers and brands, collecting data on more than 450 million product pages at more than 5,000 online retailers every day. Profitero provides retailers with their competitors’ prices, promotions and full product assortment information. More than 70 global retailers and brand manufacturers including General Mills, L’Oreal, Beiersdorf, Sam’s Club, Waitrose, Ocado, and Delhaize rely on Profitero’s accurate and timely intelligence to make more informed decisions, helping them to increase sales and margins. Profitero also supplies brand manufacturers with critical eCommerce intelligence including price and promotions, search rankings, product content, ratings & reviews, and more, helping to improve online sales and market positioning. For more information, email [email protected] or visit www.profitero.com

Use the Amazon UK Fastmovers Reports to: • Identify strong-selling new products in your category, including launches from competitors • Benchmark high-performing products’ pricing, pack configuration, ratings & reviews, and other attributes • Gauge the importance of participating in Amazon programs such as Subscribe & Save and Prime

Disclaimer: Amazon FastMovers reports are an independent publication of Profitero and have not been authorized, sponsored, or otherwise approved by Amazon. All trademarks, service marks, trade names, trade dress, product names and logos appearing in these reports are the property of their respective owners. Profitero does not endorse consumer products, and product mentions in the FastMovers reports cannot be construed as an endorsement or recommendation.

To receive future updates to this report, please visit our blog: blog.profitero.com/amazon-fast-movers

Visit Profitero.com to request a report

Amazon FastMovers reports available from Profitero

Countries

FranceGermany

United Kingdom United States

Categories

BabyBeautyChocolateClothingElectronicsGrocery & Gourmet FoodHealth & Personal Care Office ProductsPet FoodPrime Pantry (Amazon US only) Toys & GamesWatches