ambient advertising
DESCRIPTION
Exmaples of Ambient Advertising from all over the worldTRANSCRIPT
Ambient AdvertisingAmbient Advertising
Khaled ELashry
Promotion
Communication Channels
Newspapers Personal Selling
Direct Mail Flyers
Radio Individual Referral
Television E-mail
Telephone Internet
Posters Bluetooth
Print outs
What’s Ambient Ads ?
Using the surrounding media in a creative way to get attention of Customers to your Brand
Examples would include ads printed on the back of cinema tickets, floor stickers in supermarkets and on supermarket trolleys
Alfa Romeo ® …. Belgium
Smart® …. Canada
IKEA ®
Ford 2009 F-150Tow more with confidence.
Old Timer Austria
Proctor & Gamble Mr.Clean ® - Germany
Ceiling of smoking area
In famous restaurants
And outings in Mumbai
Are covered with
this picture
The idea was promoted
by Cancer Patients Aid
Association
What Goes Around – Comes Around
Stop the Iraqi war
New York
Unicef Dirty Water
Thirsty? So are millions of people around the world with no access to clean drinking water. 4,200 children die of water-related diseases everyday. Help provide safe drinking water to developing countries. Donate today. You wouldn’t drink dirty water. No one should. Donate now by texting TAP to 864233 (UNICEF) or visit tapproject.org.Just a dollar provides a child with 40 days of clean drinking water.”
Frontline Sprays – Get Them Off Your Dog
Jakarta, Indonesia
Monster.com
BIC – Huge Razor
AseeMa- Mumbai