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Airport Health and Wellness Sponsorship Program Case Study

Steward Health Care

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AMI keeps you engaged with current customers and in front of new onesMarketing Income represents a unique way to get involved with experiential marketing and integrated sponsorship programs within airports and other public venues.

Our innovative programs let you: Engage passengers throughout the travel experience Create smart, measurable ways for consumers to interact with your brand Improve the overall passenger experience while increasing brand awareness and building

brand loyalty Provide customized in-airport promotions to drive and increase purchasing

We develop customized, branded experiences inside 200+ of the top airports across the U.S. These programs engage, educate and entertain millions of travelers.

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Steward Health Care & AMIHealth and Wellness

Situation: Whether you are a road warrior or on vacation, travel takes its toll on your body. And with the extra time we have on our hands at airports, why not take the opportunity to learn more about health & wellness and participate in some travel wellness activities? Stewart Health Care, the largest fully integrated community care organization and community hospital network in New England, looked to AMI and its strategic partner nLIVEn Health to develop a Health & Wellness Sponsorship Program at Boston Logan – the first-of-its kind in this new sponsorship category. The goal – reinforce and expand Steward’s leadership position in the region to individuals and small businesses.

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Tactics: AMI and nLIVEn set out to design a comprehensive experiential sponsorship program that incorporates prime locations for awareness and innovative engagement methodologies with the goal of enhancing the passenger experience. The program featured designated walking paths and health stations for blood pressure, BMI and heart rate throughout the airport. The program also includes branded hand sanitizers with key health messages, a branded security program, public announcements on AMI’s “Air Waves” airport-wide audio system as well as impactful signage in best-of-class locations.

Steward Health Care & AMIHealth and Wellness

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Results: Every day, throngs of passengers can be seen picking up the “Strides for Health” map and walking between health stations – burning calories along the way. “While you are waiting for your flight, why not put that extra time to good use?” states Dr. Juliet Nimako of Steward Health Care. Experts agree that as little as 30 minutes of brisk walking can have a positive impact on your health. For Steward Health Care, this unique sponsorship has produced exceptional results in the first 9 months – generating in excess of 150 million impressions, with over 160,000 printed materials distributed and over 40,000 completed health station assessments.

Steward Health Care & AMIHealth and Wellness

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THANK YOU

For more information please contact:

Jeff Eischen201-891-5590jeischen@airport-marketing.com

Portland | Boston | New Yorkairport-marketing.com