SUMMARY

Motivational leader, strategic planner and sales synergist with diverse experience,

impacting profitability, performance and visibility of organizations, through

definitive implementation of sales optimization, revenue development and

resource management. Proven ability to recognize market opportunities and

impact bottom-line revenues through trend analysis, strategic planning and

forecasting.

• Consummate professional with commitment to excellence, team leadership,

customer service and innovation

• Excellent Analytical skills

• Excellent verbal and written skills

SPECIALTIES

• Strategic Contract Negotiation

• Account Acquisition and Management

• Budget Management

• Market Analysis/Assessment

• Strategic Partnership Development

• Brand Development

• Revenue Development

• Sales Solutions and Implementation

• Strategy Consultant

• Competitive Analysis

• Client Retention Management (CRM)

SALES SKILLS

Sales Development

• Lead Development

• Proposal Development

• Profitability Assessment

• ROI Analysis

Sales Promotions

• Idea Generation

• ROI Analysis

• Content Development

• Promotion Packaging

• Promotion Calendar

• Promotion Channels

SALES SKILLS CONT.

Sales Team Assessment

• Strengths vs. weakness

• Job description review

• Assigned market segments

• Proficiency of basic sales concepts

• Proficiency of written skills

Sales Plan Review

• Feeder Markets

• Rate Structure/Pricing Strategy

• Account Target List

• Budget Development and Management

• Lead Source/ Action Plans Review

• Sales Team Structure/Market Assignments

MARKETING SKILLS

Branding/Development

• Campaign Development

• Promotion Development

• E-Mail Marketing

• Product Promotion

• Destination Promotion

• Website Content Development

• Brand Strategy

Miscellaneous

• Analysis of research data

• Development of new revenue streams

• Packaging

• Distribution Channels

ARTICLES AND WHITE PAPERS

White Papers

• 9 Money Saving Tips – The SMERF’s Guide to Frugal Meeting Planning

• 15 Money Saving Tips for Meeting Planners

• How to Minimize Attrition Challenges

Published Articles

• Concentrate on Content – Rejuvenate Meetings Magazine

• SMART Money Budget Fixers – SMART Meetings Magazine

• Protecting Your Bottom Line by Avoiding Attrition – Meetings

and Events Media Group

• Rethink Meetings – Collaborate Meetings Magazine

Client Event

PromotionCalSAE Seasonal

Spectacular 2010

Promotions Bar on www.ontariocc.com

Direct Mail Piece 2005 – Design 1

Direct Mail Piece 2005 – Design 2

Southwest Airlines

Promotion

2007 Promotion

Thailand PromotionDestination/International Marketing

OCVB RFP Challenge PromotionDestination Promotion

Ontario Convention Center PromotionConvention Center Promotion

MPI WEC Tradeshow PostcardDestination promotion

RCMA Tradeshow Post CardDestination Promotion

Enthuseum E-Mail Marketing E-

CardDestination Marketing

Ontario Convention Center Green

ProgramOntario Convention Center Marketing

Hotel/Restaurant GuideDestination Marketing

Helms Briscoe Promotional Flyer

FrontDestination Marketing

Helms Briscoe Promotional Flyer

BackDestination Marketing

Ontario CVB SMERF FlyerDestination Marketing

Ontario Convention Center Tech FlyerConvention center Marketing

DiscoverIE.com ad copyRegional Marketing

2004 to 2007 campaign

2008/2009 to 2009/2010 Campaign

Meetings and Events MagazineConvention Center Marketing

Expo Magazine – Savor (F&B) Marketing

2010/2011 Campaign

Inland Empire Magazine

Savor (F&B) MarketingMeetings and Events Magazine

Convention Center Marketing

Connect Magazine - Destination MarketingSMART Meetings Magazine - Destination Marketing

SMART Meetings Site

Solutions E-Mail

CampaignDestination Marketing

2011/2012 Campaign

2011 WPSFG Trifold Brochure

2011 WSPFG Sponsorship and Vendor

Brochure

2011 Western States Police and Fire Games cont.

Harley Davidson Bike Raffle Flyer

SIGNATURE PICTURE OF THE ONTARIO CONVENTION

CENTER

The slides presented represent a small percentage of

the experience I bring to an organization. I have

created reporting standards not only at the hotel level

to be used company wide, but also at the Bureau

level.

For additional information please contact me directly.

Thank You!

Amita Patel, CHSP

Telephone (909) 239-6802

E-Mail: Amita.Patel27@yahoo.com

Follow me on LinkedIn:

http://www.linkedin.com/in/amitapatel27