10 question to survive a product tear down
Post on 13-Apr-2017
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10 Questions to survive a Product Teardown
Who is the Unit of One Customer ? 1 - Who is the unit of one customer ?
2 - What Job is the customer trying to do ?
3 - What is the friction to the job ?
4 - How does the product in question help solve or address the friction ?
5 - Describe Benefits from customer perspective
6 - Improvement in customer life before and after the product
Customer Benefit
The improvement in the customer’s life, in what matters most to customers when choosing this
product
Measures the amount of improvement in the customer’s life, in what matters most to customers
when choosing this product
Customer Benefit Metric
7 - What emotion does your product trigger ?
8 - What magic moments does the product generate ?
9 - What is the shortest path to the first magic moment
10 - What aspect of product experience would make someone want to talk about it
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