10 x 10 program: combining capacity building & fundraising to grow your nonprofit

Information Session By:

The 10 x 10 ProgramA Program that Combines Capacity Building &

Fundraising to Grow your Nonprofit!

Moderator Nicole Roach

Marketing CoordinatorCharityNet USA

Key Speaker

David Pulver10 x 10 Program Leader

CharityNet USA

Welcome!

• CharityNet USA: A “One-stop” resource center for nonprofit organizations nationwide!

• Key Speaker: David Pulver

• Questions

• Recorded Session Available At:

http://www.charitynetusa.com/webinararchive/index.php

Agenda

• Conflicts Facing Nonprofit Organizations

• Overview of the Program

• How the Program Works

• Getting Started

• Q & A

Nonprofits in the U.S.

Nonprofits in the U.S.

–As of July 2009 there were over 1.5 Million registered organizations in the U.S., including: • Public Charities

• Private Foundations

• Other or Unknown Nonprofits

• Source: IRS Business Master File (BMF) (July 2009), Urban Institute National Center for Charitable Statistics(NCCS)

Current Conditions

• The recent economic downturn increased the demand for nonprofit services, while increasing financial constraints.

• Specifically, startup organizations are in a struggle to obtain the startup funding necessary to instill strong foundation and administrative basics.

Focus on Fundraising

• Raising money to support its operations and programs is usually the most difficult task that any not-for-profit organization faces.

So, where does that leave nonprofits?

To shifting the focus for heavily on: • Building Relationships• Recruiting Volunteers• Motivating & Retaining• Identifying & Allocating Funds

A Closer Look

•Fundraising for Capacity Building:– Would you build a house without a

foundation?

– If you don’t have the basics in place - a strategic plan, web presence, marketing, grant campaign, accounting systems- you have nothing to build your programs upon.

– As you start out, it is important to ensure your organization’s future success by investing in critical capacity building initiatives early on.

The 10 x 10 Program

We Get It…

• Unfortunately, many startup nonprofits do not have the funds or expertise to obtain the necessary business fundamentals such as:– 501c3 IRS Tax Exemption– State Exemption– A Strategic Plan– Grant Funding– A Web site– Bookkeeping – Marketing Collateral

Obtaining the Fundamentals

• CharityNet USA has developed the “10x10” program specifically for startup & early-stage nonprofit organizations.

• We can help you raise the funds to invest in these essential business fundamentals!

• More specifically, if given a 100% effort by your organization you can raise…

You Can Raise…

$10,000in

10 Weeks!

How the Program Works

It’s Simple… The program works by providing your

nonprofit with an achievable plan for success over a 10 week period.

This will include multiple fundraising events designed to raise money and build awareness of your organization!

Step 1

• You will begin the process by completing our nonprofit review form.

Step 2

• We assess what critical elements are needed to build a solid foundation for future growth of your organization.

• These items may include:• Obtaining 501c3 Status

• Developing a Strategic Plan

• Building a Website

Step 3

• We will place each of the identified items into a different phase, with a goal to achieve it during the 10 x 10 timeline.

• Example:– Phase 1: By the end of phase one your

organization should begin paperwork to file for 501c3 tax exemption and begin the process of building your website.

– Phase 2: By the end of phase two it is critical to file for 501c3 status by the IRS.

A Breakdown of Each Phase

• Each phase is accompanied by a simple fundraising event that is already planned out with easy to follow steps and ready for your organization to conquer.

• Once you implement and complete the event you will return to us for the next phase of the program.

• A portion of the funds raised in the previous phase, will then be put toward the fundamentals identified for that specific phase.

Organizing Your Fundraising Team

• Before you begin executing each phase of the 10 x 10 program you should begin by organizing a core fundraising team.

Phase 1 (Weeks 1 & 2)

• Car Wash– Cost: $25– Planning: 1 Day– ROI Goal: $500– Timeframe:

Execute by Week 2

Phase 2 (Weeks 3 & 4)

• Small Business Sponsorship– Cost: $100– Planning: 1 Week– ROI Goal: $1,500– Timeframe:

Execute by Week 4

Phase 3 (Weeks 5-7)

• Restaurant Silent Auction– Cost: $250– Planning: 2 Weeks– ROI Goal: $3,000– Timeframe:

Execute by Week 7

Phase 4 (Weeks 8-10)

• Sports Event– Cost: $500– Planning: 2 Weeks– ROI Goal: $5,000– Timeframe: Execute by Week 10

At End of the 10 Week Period

• At the end of the program you will not only have raised the necessary funds to support your organization, but you will also have taken the critical steps to raising

awareness and growingcapital for your organization.

Sample Services

I. Startup Basics– EIN– Incorporation– Open Bank Account– 501c3– Bylaws– State Registration & Tax exempt

II. Startup Fundraising– Recruit Volunteer Fundraising Team– Train, Motivate & Reward Fundraising

Team– Plan & Execute 3-5 Fundraising Events – Develop Donation Letter

III. Creating Awareness – Biz Cards/Flyers/Brochures/Post Cards– Develop Website or Add Content– Recruit PR Spokesperson Volunteer– Seek letters VIP Public Officials

IV. Increase Funding Strategies– Develop Fee-Based Services – Seek Corporate Sponsorship– Implement Foundation Grants– Develop Donor recognition Program

V. Management Initiatives– Utilize CharityNet Professional

Consultant– Fiscal Sponsorship Program– Establish Bookkeeping process– Develop Strategic Plan– Policies– Develop Programs for board

Governance– Develop Board Member

Handbook/Forms – Develop Volunteer Recruitment

Process & Establish

Sample Services

VI. Marketing Strategies– Develop Tag Line– PR Campaign– Publish Newsletter to Create

Awareness of Upcoming Events– Write Press release - Local media– Register in Social Media Networks– Register in Nonprofit Directories– Establish a Blog– Develop Website SEO Strategies

VII. Financial Management & Reporting

– State Annual Reports– IRS Form 990 – Formal Annual Report to

Constituents – In Some states—Tax Returns (ex.

990-IL, CA Form 199)– Meeting Minutes– Renewal Charitable Organization

Registration

VIII. Major Funding Strategies

– Identify Local Professional Fundraiser

– Plan Major Capital Campaign

Key Benefits

• Provide a steady stream of income for your organization!

• Give you the money to invest in developing a strong organization through getting in place the essential administrative needs.

• Create a more "visible" presence of your organization, making fundraising easier in the future.

• Set your organization on the right path to mission fulfillment and future success!

Plus

Free!

Conclusion

• The truth is that fundraising will always be a long-term, ongoing project.

• This starts with recruiting volunteers, motivating and retaining those valuable individuals, and by identifying the best sources of short-term income to help build organizational capacity.

• All of this can be achieved by participating in the 10 x 10 Program!

Getting Starting

1. Select the option to “contact you” in the exit survey.

2. A nonprofit consultant will contact you to take care of the initial setup steps.

a. Nonprofit Review & Informational Discussion

3. You will receive your fundraising team kit along with the first phase to the program!

Q & A

• Contact Us• Nicole Roach: Nicole@bizcentralusa.com

• David: David@bizcentralusa.com

• Visit www.CharityNetUSA.com or Call 407-857-9002

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