1,000 events. 25 districts. 7 lakh people: the gaon connection swayam festival

Across 25 media-dark districts in rural Uttar Pradesh,

… a Festival to reach 7 lakh rural citizens directlyover seven days.

India’s largest rural media platform

PRESENTS

THE BIGGEST-EVER, SINGLE-STROKE RURAL ACTIVATION IN UP

DECEMBER 2-9, 2016

THE EMPOWERMENT FESTIVALFARMERS. STUDENTS. SKILL-SEEKING YOUTH. CONFIDENT

WOMEN FROM SELF-HELP GROUPS. CHILDREN. GRAM PRADHANS.

DISTRICTS TO BE COVEREDBarabankiSitapurBahraichGondaRai BareillyBandaKannaujUnnaoLucknowPilibhit

SiddharthnagarSultanpur

PratapgarhAllahabad

KanpurKanpur DehatLalitpurGorakhpurShahjahanpurLakhimpurSonbhadraChitrakootHardoiMeerutBaghpat

THEMES AT THE FESTIVAL

AGRICULTURESKILLS DEVELOPMENT

WOMEN’S ISSUESHEALTH AND HYGIENE

INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE

SELF PROTECTION/LAW AND ORDERENTERTAINMENT

THE FORMAT

A TOTAL OF MORE THAN 1,000 SMALL EVENTS WILL BE HELD AT

FARMER CLUBSCO-ED HIGHER SECONDARY SCHOOLS

GIRLS SCHOOLS, MIDDLE SCHOOLSSKILLS CENTRES

MEETINGS OF SHG WOMENCLUSTERS OF ASHA (HEALTH) WORKERS

ACTIVITIES AND CONTENT

• AGRICULTURAL ADVICE SESSIONS• FREE SOIL TESTING

• CONNECTING FARMERS WITH AGRIBUSINESSES • HONOURING SUCCESSFUL/INNOVATIVE FARMERS

• HEALTH ADVICE FOR WOMEN AND MEN• HEALTH CHECKUPS• DENTAL CHECKUPS

• GYNAECOLOGICAL ADVICE SESSIONS• PREVIEWS/SHOWCASING OF POPULAR TV SHOWS

• FREE SANITARY NAPKIN DISTRIBUTION• (contd.)

ACTIVITIES AND CONTENT

• CAREER GUIDANCE SESSIONS FOR YOUTH• FREE TEST RIDES OF MOTORCYCLES, TRACTORS,

CARS• “CHAI-BISCUIT CHAUPAL” FOR COMMUNITY

BONDING• BASIC SELF DEFENCE TRAINING FOR GIRLS

• GUIDING WOMEN TO BETTER LEGAL PROTECTION• SKILLS ADVANCEMENT SESSIONS

• EVENTS TO SHOWCASE LOCAL MUSIC, DANCE AND CULTURE

(This is not a complete list. Can be expanded with brand briefs)

REACH FOR BRANDS

The festival schedule would include in every district:

Two farmers’ clubs per day (1,000 farmers per day per district)Two co-ed schools per day (minimum 2,000

students/day/district) One girls’ school/day (minimum 1,000 girls/day/district)

Ten SHGs per day (200 women per day/district)Diverse events with bar councils, ASHA worker groups,

teachers, young mothers

(A detailed roster of events with geographical details shall be made available in advance to the brands)

OPPORTUNITIES FOR BRANDS• Title Sponsorship of the entire festival, across the board

branding• Powered-by Sponsorship for the entire festival• Associate Sponsorship for the entire festival

• Category Sponsorships: Title, Powered-by and Associate Sponsor for the following categories:

AGRICULTURESKILLS DEVELOPMENT

WOMEN ISSUESHEALTH AND HYGIENE

INTERNET/MOBILE PHONES SEEKING GOOD GOVERNANCE

SELF PROTECTION/LAW AND ORDERENTERTAINMENT

ADDITIONAL OPPORTUNITIES FOR BRANDS

• Sampling (Insecticides, fertilisers, seeds, FMCG products)• Sponsorship of soil tests

• Serving of biscuit/tea brands• Kiosks – hand-washing, tea vending, menhdi, games, etc at

venues• Tasting of food products• Mini theatres for TV shows

• Test rides of motorcycles, tractors, cars, SUVs.• Sale kiosks

(This is not a complete list. More ideas can be according to brand briefs)

PRINT VISIBILITY

The sponsors would get FOC bundled ads in Gaon Connection, India’s only professionally run rural

newspaper.

ABOUT THE NEWSPAPER• India's first comprehensive and

professionally run rural newspaper• 20-page broadsheet weekly, 12-page

broadsheet daily• Award winning editorial and reporting

content customised for rural readers• Won four prestigious journalism

awards in the first three years of operation• Won twice: Ramnath Goenka

Award for Excellence in Journalism• Won thrice: UNFPA-backed Ladli

Awards• Youngest newspaper to have won the

Ramnath Goenka Award for Excellence in Journalism

REACH AND PARTNERSHIPSWith 100,000 copies, Gaon Connection weekly has a direct reach in 55 districts

and at least 15,000+ villages of UP out of its 75 districts.

We additionally have tie-ups with 650 NGOs across UP, Bihar and Jharkhand for an unprecedented and unmatched reach into remote areas. Jharkhand and Bihar

editions planned soon.Our Swayam Project is a a massive

outreach programme that is creating community leaders across the rural

hinterland.

MERCHANDISE FOR BRAND PROMOTIONIn the next few slides we have listed some

examples of the merchandise to be used for brand integration

Thank You