20 proven seo & content marketing tactics to grow organic traffic

20 Proven SEO & Content Marketing tactics to grow

organic traffic.

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James Norquay – 10 years SEO & Online Marketing in Australia

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1. Do not neglect Bing Webmaster Tools and Bing for Traffic in Australia/ US

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http://www.bing.com/toolbox/webmaster

We drove 193,000 organic visitors to a clients site from Bing in the Australian market last year so if you are not investing a small amount of time into Bing Optimisation you are missing traffic and revenue!

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2. Interview GREAT people on your blog/ webinar.

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http://jamesnorquay.com/an-interview-ex-member-matt-cuttss-search-quality-team/

Interview someone REALLY interesting

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Seed content via “creators”

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Interviews can yield HUGE shares and links

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TEN THOUSAND + Visitors to the Interview

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3. Use your social media community members to build out your content marketing efforts. Also leverage the community to promote content.

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Get your Facebook Fans to help make your content and then get them to share it!!!

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4. Create high quality content and seed it via Pinterest.

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200,000 Visitors just from sharing High quality FOOD IMAGES on Pinterest

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5. Seed Tech content via Reddit – Needs to be unique/ interesting and great!

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14,000 + Visitors from Reddit in 24 hours!

Content needs to be of a technical nature.

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6. EGO Bait Top lists

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EGO Bait in the finance niche via Twitter

Remember: Followerwonk or BuzzSumo to target mid-tier users.

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7. If you are working in eCommerce or have offers be sure to promote them all on deals websites!

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Deals Website to promote all business offers = Winning

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8. Share high quality image content via sites such as Polyvore and ImgFave if you are in fashion easy way to generate traffic.

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Emerging Image Sharing Sites

Polyvore.com

ImgFave.com

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9. Do not neglect old school forums and sites like Quora.com for traffic generation!

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Whirlpool.net.au + Quora.com = Still driving HUGE TRAFFIC!!!

Search term “Buy Sunglasses Online”

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10. Check if your content is marked up for Social Media using SMO - KnowEm

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smo.knowem.com

Check them all on this fantastic tool

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11. Do not be scared to ask influencers to share your content, all it takes is one email!

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Email influencers and ask them to SHARE content

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12. Share all your content on slideshare.net its is a great way to drive leads and traffic!

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Slide Share Your Best Content Assets and Presentations well over 30,000 views

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13. Using Direct mail to influence your content marketing campaigns.

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Giving out gifts and getting links and social traffic

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Creators are important!

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Creators are important!

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How to Find Creators = Buzzsumo.com & Followerwonk.com

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14. Use other bloggers email lists to promote your own content marketing efforts.

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http://blogchicks.com.au/

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15. Leverage your internal social media assets to assist your link building.

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http://blogchicks.com.au/

16. Be sure you are using Screaming Frog to crawl your site weekly for issues. Also be sure to use Google Search Console for issues!

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http://blogchicks.com.au/

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http://blogchicks.com.au/

17. Use the Site:website.com command to pick out authority pages on your site for internal links.

Use Search Console and Ahrefs.com data to pick out most linked to pages for internal links.

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http://blogchicks.com.au/

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http://blogchicks.com.au/

18. Review all your link acquisition efforts or your agencies efforts Quarterly/ yearly to track the DA, Social Metrics of all placements they do!

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https://ahrefs.com/labs/batch-analysis

https://ahrefs.com/labs/batch-analysis

http://blogchicks.com.au/

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19. Always look at SEM Rush to see how you can push specific keywords higher for terms or add more content/ links to pages to increase rankings.

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http://blogchicks.com.au/

http://conversionxl.com/how-people-view-search-results/

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20. With SEO & Content Focus on Quality and invest in quality agencies low quality work will cost your business!

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http://blogchicks.com.au/

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This is not a current client

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http://blogchicks.com.au/Thank you for attending!