2013 i vox- cases - thomas cook- holiday-matcher

Much more than just facilitating market research,

we spark connections since 2003

Clients

name project Holiday Matcher

clients Thomas Cook

concept Online marketing en Free PR campagne

approach Interactive profile test

sponsors MEDIA: Het Nieuwsblad

CELEBRITIES: Flemish celebrities

role media To announce the campaign, they also regularly announce the preliminary results and stimulate participation, they interview celebrities

role celebrities First they voice their opinions through a poll and through ideas they generate over the multiple domains

type of product iPROFILE

Project Overview

The application allows consumers to detect their ideal promo packages of Thomas Cook based on their profile. They can

also look up answers from famous locals and friends on Facebook.

Interactive Survey

Interactive Survey – Socio- demo’s

Opt-in screen for lead acquisition

Online Digital Marketing + viral marketing campaign

Instant segmentation based promo offer

Direct website traffic generation

Viral marketing via social media integration

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