25 things entrepreneurs must know before hiring the first sales employee

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25 Things Entrepreneurs Must Know Before Hiring

The First Sales Employee

presents

Every entrepreneur’s dream is to get “the super star sales performer” for his company.

As your startup matures to hiring mode, you must get certain factors right in the first place.

Before you hire someone to sell for you, you must try selling your product

atleast for couple of months. 

Rule # 1

Great sales people are a rare breed. 

Rule # 2

If you want to hire a sales person as your second line, do not expect him to be your “alter ego” or “mirror image” 

Rule # 3

Get clear about whom you want & why you want. Getting your expectations clear can influence you to take better

hiring decisions.

Rule # 4

Define how you are planning to remunerate your sale person. Always

ensure to bond performance to income. 

Rule # 5

Fix a sales target and make sure to stress the target achievement from the

very beginning. 

Rule # 6

Never be stingy to compensate an over performer 

Rule # 7

Look out for passion, perseverance & willingness in people

Rule # 8

Use CRM, track sales closing rate continuously and review performance

& progress regularly

Rule # 9

You must vigorously train people in selling your product/service

Rule # 10

Finding great sales people who are willing to hustle for your dreams is

challenging but attainable

Rule # 11

Hire Slow. Set probation periods. Fire Fast

Rule # 12

Retain best performing sales staff by offering ESOP (employee stock action

plan)

Rule # 13

Your first sales person is an account manager, a project manager and a

brand advocate.

Rule # 14

Have a proper Recruiting, Hiring, On-boarding, Training & Sales process in

place.

Rule # 15

Your better pay structure don’t guarantee you better sales person

Rule # 16

Over achieving sales targets in a corporate brand doesn’t mean he is going to be a Top achiever in your

startup.

Rule # 17

As you value the importance of hiring a good sales person, you must also value

his ability to fit your company’s culture.

Rule # 18

A sales person who is comfortable with cold-calling is always superior.

Rule # 19

Have knowledge about your product/service’s average sales cycle

period

Rule # 20

A best sales person will have the “eagerness to learn & improve in new

areas”

Rule # 21

You can find out a lot about a sales person from his “sales pitch”

Rule # 22

Set your core values & long term vision.

Rule # 23

Define what you can offer to the new-hire apart from salary benefits

(training, great work culture, awesome work environment, challenging

projects, continuous training programs)

Rule # 24

Sales people love to compete. Do not push them to comfort zone by handing

out leads, often.

Rule # 25

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