3 ways to find and engage new email subscribers with sms [webinar]

3 Ways to Find and Engage New Email Subscribers with SMS

#SMSEmail

#SMSEmail

With Your Hosts…

Justin Mastrangelo Founder

JA Interactive & JA.TXT

DJ Waldow Founder & CEO Waldow Social

The SMS Guy

@JustinPGH

The Email Guy

@DJWaldow

#SMSEmail

§  How Does It Work?

§  Where Does It Work?

§  Why Would They?

§  The Welcome Email

§  Targeting New Subscribers

§  Converting Subscribers

§  Wrap It All Up

The Next 31 Minutes…

How Does It Work?

#SMSEmail

Call-to-Action

§  “For your chance to win...”

§  “To get a coupon…”

§  “To receive more information…”

#SMSEmail

Texting-In

TO: 69866

MESSAGE:

Fox

#SMSEmail

#SMSEmail

Ask For Email Address

FROM: 69866

MESSAGE:

To complete get your coupon just reply with your email address and we’ll send it to you now!

#SMSEmail

Email Reply

TO: 69866

MESSAGE:

justin@jainteractive.com

#SMSEmail

Confirmation

FROM: 69866

MESSAGE:

Your email has been accepted! Check your inbox soon for the offer! Visit m.company.com to learn more about this product.

#SMSEmail

Processing the Email Address

§  Store in a database

§  Push into email marketing platform

#SMSEmail

It’s Twitter-rific!

Add emails captured from SMS to your email marketing platform in real-time and send them a welcome email immediately. #SMSEmail

Where Does It Work?

#SMSEmail

At Events

#SMSEmail

On the Radio

“For your chance to win text GIVEAWAY to 12345!”

#SMSEmail

On TV

#SMSEmail

In Print

#SMSEmail

On cocktail napkins!

#SMSEmail

In-Store

#SMSEmail

On store windows

#SMSEmail

Opportunities

1.  Events

2.  Traditional Media (TV, radio, print, outdoor)

3.  Foot Traffic

#SMSEmail

It’s Twitter-rific!

Events, media, and foot traffic are the best places to capture more emails with SMS. #SMSEmail

Why Would They?

Will anyone do this?

#SMSEmail

The Incentive

#SMSEmail

The Incentive - MAKE IT GOOD

§  Giveaway

§  Offer/Coupon

§  Signup/Join

§  More Information

#SMSEmail

Avoid the “iPad Giveaway”

#SMSEmail

The Promotion

#SMSEmail

The Promotion

§  Media - Make it the focus

§  Events - Speaker, handouts, big signs

§  Foot traffic - Get them when they sitting

#SMSEmail

It’s Twitter-rific!

Don’t expect someone to text you while they’re walking. Promote your SMS campaign where they sit. #SMSEmail

The Welcome Email

Continuing the conversation

#SMSEmail

Welcome Emails

“The 30- to 60-day period after opt-in is typically the most crucial in the email relationship.”

Loren McDonald

“60 percent of companies did not send a welcome message to new subscribers, and 30 percent failed to send any message at all within the 30 day study period.” Return Path (2009)

#SMSEmail

Welcome Emails

Flickr: kevinmarsh

#SMSEmail

Welcome Emails

Flickr: pinksherbet

#SMSEmail

Welcome Emails

#SMSEmail

Welcome Emails

#SMSEmail

Welcome Emails

#SMSEmail

Welcome Emails

#SMSEmail

Welcome Emails

#SMSEmail

Welcome Emails

Think Onboarding Program Rather Than Welcome Message

#SMSEmail

Welcome Emails

http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html

#SMSEmail

Welcome Emails An email series allows you to: •  Answer questions and provide how-to info and

FAQs on using your website, buying from you or setting up an account.

•  Educate users on specific features of your service or website that they need to know in advance.

•  Set email expectations. •  Present options for creating a highly personalized

experience for each subscriber. •  Move subscribers closer to purchasing or

becoming engaged users. Source: Loren McDonald

The power of segmentation

#SMSEmail

The Secret to Email Marketing

Send timely, targeted, valuable emails.

#SMSEmail

Segmentation

#SMSEmail

Segmentation

#SMSEmail

Segmentation

Converting subscribers into customers

#SMSEmail

Show me the $$!

#SMSEmail

Show me the $$!

#SMSEmail

Show me the $$!

#SMSEmail

Show me the $$!

Opt-In

Welcome Series

Targeted Emails

Special Offers

Wrapping It All Up

#SMSEmail

Where to Start First

1.  Events

2.  Traditional Media

3.  Foot Traffic

#SMSEmail

Outbound: Use SMS & Email Together

§  Use SMS for last minute, reminders, alerts

§  Use Email for longer-term, more content

#SMSEmail

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Pre-order: ar.gy/rebelsguide

#SMSEmail

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Questions? DJ Waldow djwaldow@waldowsocial.com @DJWaldow Justin Mastrangelo Justin@jainteractive.com @JustinPGH