3 ways to find and engage new email subscribers with sms [webinar]

Download 3 Ways to Find and Engage New Email Subscribers with SMS [WEBINAR]

Post on 19-May-2015




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http://waldowsocial.com/3-ways-to-find-and-engage-new-email-subscribers-with-sms-webinar-materials On this jammed-packed 30 min webinar you will learn how to use text messaging (SMS) to find and engage new email subscribers. You will also learn: 1. Ways to use traditional media, events, and foot traffic to grow your email list through text message marketing 2. Tips on using a welcome email series to quickly engage new subscribers 3. Strategies for using email and SMS marketing together to maximize your campaigns effectiveness Watch presentation on YouTube: Part 1 - http://www.youtube.com/watch?v=p-P_svYxPz0 Part 2 - http://www.youtube.com/watch?v=-0_yeiaswbw Part 3 - http://www.youtube.com/watch?v=1Wl3sDVjOzk


  • 1. 3 Ways to Find and Engage NewEmail Subscribers with SMS#SMSEmail

2. With Your Hosts The SMS GuyThe Email Guy @JustinPGH @DJWaldowJustin MastrangeloDJ WaldowFounderFounder & CEOJA Interactive & JA.TXT Waldow Social #SMSEmail 3. The Next 31 Minutes How Does It Work? Where Does It Work? Why Would They? The Welcome Email Targeting New Subscribers Converting Subscribers Wrap It All Up #SMSEmail 4. How Does It Work? 5. Call-to-Action For your chance to win... To get a coupon To receive more information#SMSEmail 6. Texting-InTO: 69866MESSAGE:Fox#SMSEmail 7. #SMSEmail 8. Ask For Email Address FROM: 69866 MESSAGE: To complete get your coupon just reply with your email address and well send it to you now! #SMSEmail 9. Email Reply TO: 69866 MESSAGE: justin@jainteractive.com #SMSEmail 10. Confirmation FROM: 69866 MESSAGE: Your email has been accepted! Check your inbox soon for the offer! Visit m.company.com to learn more about this product.#SMSEmail 11. Processing the Email Address Store in a database Push into email marketing platform#SMSEmail 12. Its Twitter-rific!Add emails captured from SMS to your email marketing platform in real-time and send them a welcome email immediately. #SMSEmail #SMSEmail 13. Where Does It Work? 14. At Events#SMSEmail 15. On the RadioFor your chance to win text GIVEAWAY to 12345! #SMSEmail 16. On TV#SMSEmail 17. In Print #SMSEmail 18. On cocktail napkins! #SMSEmail 19. In-Store #SMSEmail 20. On store windows #SMSEmail 21. Opportunities1. Events2. Traditional Media(TV, radio, print, outdoor)3. Foot Traffic #SMSEmail 22. Its Twitter-rific!Events, media, and foot traffic are the best places to capture more emails with SMS. #SMSEmail#SMSEmail 23. Why Would They?Will anyone do this? 24. The Incentive#SMSEmail 25. The Incentive - MAKE IT GOOD Giveaway Offer/Coupon Signup/Join More Information #SMSEmail 26. Avoid the iPad Giveaway #SMSEmail 27. The Promotion#SMSEmail 28. The Promotion Media - Make it the focus Events - Speaker, handouts, big signs Foot traffic - Get them when they sitting #SMSEmail 29. Its Twitter-rific!Dont expect someone to text you while theyre walking. Promote your SMS campaign where they sit. #SMSEmail#SMSEmail 30. The Welcome EmailContinuing the conversation 31. Welcome Emails60 percent of companies did not send a welcomemessage to new subscribers, and 30 percent failed tosend any message at all within the 30 day studyperiod. Return Path (2009)The 30- to 60-day period after opt-in is typically themost crucial in the email relationship.Loren McDonald #SMSEmail 32. Welcome EmailsFlickr: kevinmarsh#SMSEmail 33. Welcome EmailsFlickr: pinksherbet#SMSEmail 34. Welcome Emails#SMSEmail 35. Welcome Emails#SMSEmail 36. Welcome Emails#SMSEmail 37. Welcome Emails#SMSEmail 38. Welcome Emails#SMSEmail 39. Welcome EmailsThink Onboarding Program Rather Than Welcome Message#SMSEmail 40. Welcome Emailshttp://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html #SMSEmail 41. Welcome Emails An email series allows you to: Answer questions and provide how-to info andFAQs on using your website, buying from you orsetting up an account. Educate users on specific features of your serviceor website that they need to know in advance. Set email expectations. Present options for creating a highly personalizedexperience for each subscriber. Move subscribers closer to purchasing orbecoming engaged users.Source: Loren McDonald#SMSEmail 42. The power of segmentation 43. The Secret to Email MarketingSend timely, targeted,valuable emails.#SMSEmail 44. Segmentation #SMSEmail 45. Segmentation #SMSEmail 46. Segmentation #SMSEmail 47. Converting subscribers into customers 48. Show me the $$! #SMSEmail 49. Show me the $$! #SMSEmail 50. Show me the $$! #SMSEmail 51. Show me the $$!Opt-InWelcome SeriesTargeted Emails Special Offers #SMSEmail 52. Wrapping It All Up 53. Where to Start First1. Events2. Traditional Media3. Foot Traffic #SMSEmail 54. Outbound: Use SMS & Email Together Use SMS for last minute, reminders, alerts Use Email for longer-term, more content #SMSEmail 55. Placeholder, enter yourown text herePre-order: ar.gy/rebelsguide #SMSEmail 56. Questions? DJ Waldow djwaldow@waldowsocial.com @DJWaldow Placeholder, enter your Justin Mastrangelo own text here Justin@jainteractive.com @JustinPGH#SMSEmail