3 ways to find and engage new email subscribers with sms [webinar]
DESCRIPTION
http://waldowsocial.com/3-ways-to-find-and-engage-new-email-subscribers-with-sms-webinar-materials On this jammed-packed 30 min webinar you will learn how to use text messaging (SMS) to find and engage new email subscribers. You will also learn: 1. Ways to use traditional media, events, and foot traffic to grow your email list through text message marketing 2. Tips on using a welcome email series to quickly engage new subscribers 3. Strategies for using email and SMS marketing together to maximize your campaign’s effectiveness Watch presentation on YouTube: Part 1 - http://www.youtube.com/watch?v=p-P_svYxPz0 Part 2 - http://www.youtube.com/watch?v=-0_yeiaswbw Part 3 - http://www.youtube.com/watch?v=1Wl3sDVjOzkTRANSCRIPT
3 Ways to Find and Engage New Email Subscribers with SMS
#SMSEmail
#SMSEmail
With Your Hosts…
Justin Mastrangelo Founder
JA Interactive & JA.TXT
DJ Waldow Founder & CEO Waldow Social
The SMS Guy
@JustinPGH
The Email Guy
@DJWaldow
#SMSEmail
§ How Does It Work?
§ Where Does It Work?
§ Why Would They?
§ The Welcome Email
§ Targeting New Subscribers
§ Converting Subscribers
§ Wrap It All Up
The Next 31 Minutes…
How Does It Work?
#SMSEmail
Call-to-Action
§ “For your chance to win...”
§ “To get a coupon…”
§ “To receive more information…”
#SMSEmail
Texting-In
TO: 69866
MESSAGE:
Fox
#SMSEmail
#SMSEmail
Ask For Email Address
FROM: 69866
MESSAGE:
To complete get your coupon just reply with your email address and we’ll send it to you now!
#SMSEmail
Confirmation
FROM: 69866
MESSAGE:
Your email has been accepted! Check your inbox soon for the offer! Visit m.company.com to learn more about this product.
#SMSEmail
Processing the Email Address
§ Store in a database
§ Push into email marketing platform
#SMSEmail
It’s Twitter-rific!
Add emails captured from SMS to your email marketing platform in real-time and send them a welcome email immediately. #SMSEmail
Where Does It Work?
#SMSEmail
At Events
#SMSEmail
On the Radio
“For your chance to win text GIVEAWAY to 12345!”
#SMSEmail
On TV
#SMSEmail
In Print
#SMSEmail
On cocktail napkins!
#SMSEmail
In-Store
#SMSEmail
On store windows
#SMSEmail
Opportunities
1. Events
2. Traditional Media (TV, radio, print, outdoor)
3. Foot Traffic
#SMSEmail
It’s Twitter-rific!
Events, media, and foot traffic are the best places to capture more emails with SMS. #SMSEmail
Why Would They?
Will anyone do this?
#SMSEmail
The Incentive
#SMSEmail
The Incentive - MAKE IT GOOD
§ Giveaway
§ Offer/Coupon
§ Signup/Join
§ More Information
#SMSEmail
Avoid the “iPad Giveaway”
#SMSEmail
The Promotion
#SMSEmail
The Promotion
§ Media - Make it the focus
§ Events - Speaker, handouts, big signs
§ Foot traffic - Get them when they sitting
#SMSEmail
It’s Twitter-rific!
Don’t expect someone to text you while they’re walking. Promote your SMS campaign where they sit. #SMSEmail
The Welcome Email
Continuing the conversation
#SMSEmail
Welcome Emails
“The 30- to 60-day period after opt-in is typically the most crucial in the email relationship.”
Loren McDonald
“60 percent of companies did not send a welcome message to new subscribers, and 30 percent failed to send any message at all within the 30 day study period.” Return Path (2009)
#SMSEmail
Welcome Emails
Flickr: kevinmarsh
#SMSEmail
Welcome Emails
Flickr: pinksherbet
#SMSEmail
Welcome Emails
#SMSEmail
Welcome Emails
#SMSEmail
Welcome Emails
#SMSEmail
Welcome Emails
#SMSEmail
Welcome Emails
#SMSEmail
Welcome Emails
Think Onboarding Program Rather Than Welcome Message
#SMSEmail
Welcome Emails
http://www.mediapost.com/publications/article/175893/the-welcome-email-is-dead.html
#SMSEmail
Welcome Emails An email series allows you to: • Answer questions and provide how-to info and
FAQs on using your website, buying from you or setting up an account.
• Educate users on specific features of your service or website that they need to know in advance.
• Set email expectations. • Present options for creating a highly personalized
experience for each subscriber. • Move subscribers closer to purchasing or
becoming engaged users. Source: Loren McDonald
The power of segmentation
#SMSEmail
The Secret to Email Marketing
Send timely, targeted, valuable emails.
#SMSEmail
Segmentation
#SMSEmail
Segmentation
#SMSEmail
Segmentation
Converting subscribers into customers
#SMSEmail
Show me the $$!
#SMSEmail
Show me the $$!
#SMSEmail
Show me the $$!
#SMSEmail
Show me the $$!
Opt-In
Welcome Series
Targeted Emails
Special Offers
Wrapping It All Up
#SMSEmail
Where to Start First
1. Events
2. Traditional Media
3. Foot Traffic
#SMSEmail
Outbound: Use SMS & Email Together
§ Use SMS for last minute, reminders, alerts
§ Use Email for longer-term, more content
#SMSEmail
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Pre-order: ar.gy/rebelsguide
#SMSEmail
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Questions? DJ Waldow [email protected] @DJWaldow Justin Mastrangelo [email protected] @JustinPGH