5 steps of curation service

5 Steps Of Curation Service

2012. 5. 18 mobizen

Information

From Aggregation

To Curation

One Percent Rule

Creators(1)

Synthesizers(10)

Consumers(100)

Pareto Principle

80%Results

20% Effort

Mobile Matrix 2.0(U.S.)

UV(% Reach) Browser(% Time) App(% Time)

Google 96.9% 18.9% 81.1%

Facebook 80.4% 20.0% 80.0%

Yahoo 68.2% 25.3% 74.7%

Amazon 45.4% 14.3% 85.7%

AOL 28.9% 47.4% 52.6%

eBay 28.0% 17.6% 82.4%

Zynga 27.4% 0.4% 99.6%

Twitter 26.4% 2.5% 96.5%

- Source : comScore

The Paradigm Of Production

5 Steps Of Curation Service

By Information Production

Step #1

Collect Information Automatically(MSN Now)

C&A Fashion Like

http://www.youtube.com/watch?v=K4qdNb6FvGY

Step #2

Collect Information Manually(del.icio.us, FLUD)

Step #3

Reproduce With Comment(Snip it, Scoop.it!)

Scoopt.it

http://www.youtube.com/watch?v=Bnr6QKKcsII

Step #4

Produce With One Information(Tumblr)

Step #5

Produce With Information(Storify, editory)

Storify For iPad

http://www.youtube.com/watch?v=gWEXwkikhMs

Step #1. Collect Information Automatically

Step #2. Collect Information Manually

Step #3. Reproduce With Comment

Step #4. Produce With One Information

Step #5. Produce With Information

5 Steps Of Curation Service

Collect

Produce

네이버는 이제 개인화로 가는 겁니까?

“좀 달라요. 개인화가 아닙니다. 다양한 뷰를 선택할 수 있는 거죠. 뉴스캐스트도 뉴스를 골라보는 건데, 소비자가 고르는 게 아니고, 네이버가 고르는 것도 아니고, 신문사가 고르는 거에요. 오픈캐스트도 마찬가지죠. 특정 분야에서 잘 고를 수 있는 사람들이 고르는 걸 이용자가 선택하는 시스템입니다. 큐레이팅 시스템이죠. ”

http://interpiler.com/index.php/2012/02/%EC%86%90%EB%B0%94%EB%8B%A5/

- NHN 김상헌 대표 인터뷰

5분 In Daum

Step #1. Collect Information Automatically

Step #2. Collect Information Manually

Step #3. Reproduce With Comment

Step #4. Produce With One Information

Step #5. Produce With Information

5 Steps Of Curation Service

Collect

Produce

기존 사업자

기존 생산툴과 유사

2 Years & 29 Employees

0

2,750

5,500

8,250

11,000

1,9423,006

4,686

7,122

10,441

2011. 112011. 12

2012. 12012. 2

2012. 3

Pinterest의 월 UV 추이(단위 : 만명)

- Source : ComScore

0 125 250 375 500

423

151

80

25

15

13

5

페이스북

텀블러

핀터레스트

트위터

링크드인

마이스페이스

구글플러스

SNS 사이트 방문자 당 월평균 사용 시간

- Source : ComScore(2011년 12월)(단위 : 분)

0% 8% 15% 23% 30%

3.60%

26.40%

3.61%

0.20%

0.22%

Pinterest

Facebook

Twitter

LinkedIn

Google +

Referral Traffic of January 2012

- Source : Internet Marketing

Step #1. Collect Information Automatically

Step #2. Collect Information Manually

Step #3. Reproduce With Comment

Step #4. Produce With One Information

Step #5. Produce With Information

5 Steps Of Curation Service

Collect

Produce

Snip it, Scoop.it!

Other

Pinmarklet

Repin

Pins By Method

Over 80% of Pins Are Re-pins

- Source : RJMetrics

Communication With Image

Tile View

Step #1. Collect Information Automatically

Step #2. Collect Information Manually

Step #3. Reproduce With Comment

Step #4. Produce With One Information

Step #5. Produce With Information

5 Steps Of Curation Service

Collect

ProduceSocial Element

Social Graph vs. Interest Graph

Pinterest’s Relation Base On Contents

Business Friendly

Business Account

Inspiration Day By Kotex

http://www.youtube.com/watch?v=UVCoM4ao2Tw

Q: Isn't that illegal?

A: It's not clear. Pinterest definitely allows users to post other photographers' work to the site. But it's not clear that this is illegal.

In its terms of use, Pinterest actually specifies that users shouldn't pin photos they don't own the rights to, a request that is being ignored to an absurd degree. Even if you link and attribute, that does NOT absolve you of the fact that you took someone else's work and re-appropriated it.

It's all about complying with the DMCA, or the Digital Millennium Copyright Act.

From : http://www.businessinsider.com/pinterest-illegal-faq-2012-2?op=1

Verification Of Contents

It’s Easy To Make Copy Cat

http://www.woxihuan.com/

http://www.icaitu.com/

Sometimes, Copy Cat Is Better Than Original

5 Steps Of Curation Service

Easy To Produce(Reproduce)

Image Communication With Tile View

Focus To Interest Graph

Think Business Model, First

Copyright Issue

Review

http://www.mobizen.pe.kr@mobizenpekr

Thanks For Listening.