5 ways to make your blog posts convert to sales

Effective Inbound Marketing

5 Ways to MakeYour Blog PostsConvert to Sales

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One: Know your audience.

If you are trying to appeal to everyone, you appeal to no one. Learn who your client is and speak their language.

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Two: Go easy on the promotion.

Promotional messages bore readers. Clients don't care about building your brand. They care about whether you can meet their needs.

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Three: Answer their questions.

Potential clients will find you when they Google their questions. If you provide answers, you show your expertise.

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Four: Write for people, not search engines.

Keyword stuffing alienates readers. Write in a natural, appealing tone.

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Five: Post frequently.

According to HubSpot, 92% of businesses with frequently updated blogs get clients through those blogs.

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You don't have to do it all yourself.

The demands of a well-managed inbound marketing campaign can be enormous. A skilled content writer and marketer can help. Contact Lara at The Small Business Blogger to find out how a regularly updated topical blog can work for you.

lara.stewart.fl@gmail.com

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