6 weird google shopping feed hacks that retailers will love!

Rob Watson | rob@supplyant.com | @robpwatson

6 weird Google Shopping feed hacks that retailers will love!

#1 - 150 Character Titles

@robpwatson #brightonSEO

Original Title...

Mega Deal 6mm Laminate Flooring Oak Grey

Original Title...

Mega Deal 6mm Laminate Flooring Oak GreyNew 150 character title...

Laminate Flooring - Grey Oak 6mm Laminated Wood Floor Boards, Light Wide Wooden Mid-Length Plank, Click Installation, Textured Surface, Square Edge

#2 - Alternative Landing Page

@robpwatson #brightonSEO

make sure that the URL provided through 'adwords redirect' will redirect to the same website as given in the ‘link’

#3 - Promote Best Sellers At Scale

@robpwatson #brightonSEO

#4 - Upper Funnel Keywords

@robpwatson #brightonSEO

Tactics Used...

● Best Seller product● Duplicate product

● 150 Character titles ○ “Ideas”○ “Living Room, Bathroom, Kitchen, etc”

● AdWords Redirect to category

...over 40% of shopping related searches on Google are for broad terms like "women's athletic clothing" or "living room furniture."

#5 - Structure Simulations

@robpwatson #brightonSEO

Brand A

Brand B

Brand A product type A

Brand A product type B

Brand A

Brand A product type A

Brand A product type A

Brand A

product type A

Brand A product type B

Brand A product type A

Brand A product type A

Brand A product type B

Before...

After...

#6 - Breaking Through

@robpwatson #brightonSEO

Bid increased to £4

150 Character title live

Bid decreased to £3

Rob Watson | rob@supplyant.com | @robpwatson

6 weird Google Shopping feed hacks that retailers will love!