9 mistakes gamers should avoid when raising money

How to get investors to throw money @you

@fogeldavid

9 Mistakes Gamers Should Avoid when Raising Money

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4 years 5 years 4 years

David Fogel

Not Going to Talk about

Going to Talk about

GOODNEWS

Don‘t needLots of money to Create Great Games

BADNEWS

Don‘t needLots of money to Create Great Games

But What Does it Mean

Come Prepared

3 Mindset Mistakes You Should Avoid

What Will Make Investors Like You More?

A Clone of a really Good Game

The Coolest Game EVER!!!!

#1Not

Knowing Your

Audience

Not Your Audience #1

Your Audience

#1

#1

Interested in 1 Thing

Making Money#1

1997-2012

$10Bn

#1

$44bn

#1

#1

Founder #1 Job

#1

Show Them The Money!!!

#1

#2Pitching The Hit Game

#2

Cannot Predict

Engagement

#2

Would You Invest?

#2

#2

$155M

#2

76m

#2

51 titles before

#2

Investors Hate Big Risks

#2

Now What?

#2

Platform #2

Portfolio#2

(Unique) Technology

#2

Who is Your Investor?

#3Choosing

The Wrong Investor

Investment > Marriage #3

#3

#3

#3

Meet Investors Early#3

3 Mistakes You Should Avoid

When Approaching Investors

After 2 Meetings ….

#4It‘s

Not A SprintIt‘s A

Marathon

Average 6 Months

#4

There is Always That 1 Guy….

#4

Long Journey

#4

How Much Money Do You Need?

You‘re Like

#5Asking Too

Much

(Delivering Too Little)

The smallest Sum of Money to Execute

#5

Reach Your Milestones

#5

12 Months?

#5

Why Raise Money?

To Develop A Cool Game

#6 Giving Wrong Reasons to Raise Money

It‘s Not About an Adventure With Friends

#6

HireGreat

People

#6

Grow Faster

#6

A Great Reason

#6

All Together = Win #6

3 Mistakes You Should Avoid

When Pitching Your Game

The TEAM

I‘m CEO BitchOther

Guy

#7Pitching a

1 Man Team

Value in A Diverse Team#7

Don’t Be THIS Guy#7

It’s about Sharing the Risk

#7

#9 Advertisement is Your Business ModelBusiness Model?

Bitch Please…

We'll Use ADVERTISING

Say Advertising One More Time

MotherF&%$R!

#8Advertising is The Solution To Everything

You Keep Using That Word

I don’t think it means what you think it means

#8

You Already Have Users

#8

What?!

Only 10 DAU!?

It Can‘t Be

#8

Your Game Is Awesome

*

* Registered Users

#9Presenting

Vanity KPIs

Registered#9

Downloaded

#9

Take a Sit

#9

Engagement

#9

Viral #9

#9

Retention

Day 30

StrongGrowing

ARPU

#9

Don’t Need

Investors

So…What were we talking about?

#2

#1Know Your Audience

#2Pitch PPT

#3Choose Investors that bring Value

#4Raising Capital

takes time

#5Ask for money to

Execute #6

Raise for Good Reasons

#7It’s All About The

Team

#8Advertising is not a

magic solution

#9Avoid Vanity KPIs

David Fogelfogeld3@gmail.com

@fogeldavid

THANK YOU

Angry BirdsThe Truth Behind The

Legend

Please Be carful Games can corrupt the minds of Children