a8150 status jim barclay accom--march 2000 jim barclay accom--march 2000

A8150 Status

Jim Barclay

Accom--March 2000

Jim Barclay

Accom--March 2000

A8150 Digital Component Vision Mixer

Overview

Still The Leading Compact Digital Switcher– Approx. 550 systems delivered worldwide

– 8150’s and 8100’s

– Still has a long life ahead Linear is more than 70% of all Post Production

A8150 Digital Component Vision Mixer

Overview - A8150

• Positioning– Primarily a post-production switcher

• best in the industry for editing

– Has been used in live production• ESPN & China TV to name a few

– Level of integration unmatched by competition (DVE, LINC)

A8150 Digital Component Vision Mixer

Advantages - A8150

• User Configurable - I/O options, Jaz, DVE, CCR – More Creativity

• Training– Same A8100 family Features & Look

• Low entry cost ~– Attractive pricing

A8150 Digital Component Vision Mixer

Upgrades - A8150

Why A8150 Upgrades

• Dveous card - lower cost DVE effects

• Jaz Drive - Allows importation of Tif, YUV, Y10 files

• Hard Drive - Store Timelines, Graphics, Setups etc.

A8150 Digital Component Vision Mixer

Software Status - A8150

• Version 3.51 software– Hard Disk Caching

• Upload/Download with Sony 9100 and GVG editors

– Extended SMPTE protocol

• Greater control possible from SMPTE protocol editors

– Effect transitions saved to disk

– Multiple file copy & delete

– Jaz drive support

A8150 Digital Component Vision Mixer

Features & Benefits

• Feature– Ultamix™ transitions

• Simultaneous events– Mix a key, Wipe a Background, etc.

• Change key priorities

• Effect Transitions with DVE Option

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit– Ultamix™ transitions =

• Easy operation

• Quick visual feedback of complex transitions

• Simple DVE moves effortless to set up

A8150 Digital Component Vision Mixer

Features & Benefits

• Feature– µLine Keying

• 3 Dual Patch Chroma Keyers

• Linear or Matte modes

• Sub Pixel Soften, Position and Size control

• 4:4:4 keying

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit– µLine Keying =

• High quality compositing

• Finer control of key attributes

• More keying power than competition

A8150 Digital Component Vision Mixer

Features & Benefits

• Feature– mBoss™ Key Borders

• 1/32 subpixel processing– Eliminates jagged edges– Allows fine positioning of shadows

• Blur– Soft Shadows – Neon Glows

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit – mBoss™ Key Borders =

• Easily achieve effects previously thought impossible

• Border effects transition smoothly

A8150 Digital Component Vision Mixer

Features & Benefits

• Feature– Single Twin Channel DVE option

• Best selling Dveous effects– Perspective, X, Y, Z Rotations

– Mosaics, Blurs, Multipics, etc.

– UltraWarp™

– SurfaceFX™

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit– Single Twin Channel DVE option

• All effects in one place(easy to find)

• One unit takes up less space

• Many Dveous effects at lower cost

A8150 Digital Component Vision Mixer

Features & Benefits

• Feature– Color Correction

• reTouch™ color correctors for each of the 3 Keyers and 4 background busses

– Independent YUV or RGB correction

– Solarization, Posterization, and video level inversion

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit – Color Correction =

• Timelinable for easy color transitioning

• Not available on other digital switchers

• Easier to understand than stand alone units

A8150 Digital Component Vision Mixer

Features & Benefits

• Features– Dual Framestores

• Save Video, Keys or Masks

• Layer between Framestores

– Internal SCSI II Hard Drive• Save up to 1200 (TIF, YUV, Y10) frames to Drive

• Save Timelines, Snapshots

• Save Personality, Engineering

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit– Dual Framestores, Hard & Jaz Drives =

• reduces need for paint system

• Strobe effects don’t require building a timeline

• Stills, (TIF, YUV, Y10), graphics at your fingertips

• Easier chroma key setup (colorpick)

A8150 Digital Component Vision Mixer

Features & Benefits

• Feature– TimeFrame™ Effects editor

• Keyframe based– Just like a DVE

• 4 Independent Timelines– Loops, Pauses, with Tension, Bias & Continuity control

– Assign any part of the switcher to any timeline for greater control of effects

A8150 Digital Component Vision Mixer

Features & Benefits

• Benefit– TimeFrame™ Effects editor =

• Familiarity makes for quick learning

• Easy to build complex effects

• Modify timelines with minimum number of keystrokes

• Quick Keyframes = fast creation

A8150 Digital Component Vision Mixer

Upgrades - 8150

• Jaz drive kit - – Allows importation of (TIF, YUV, Y10) graphics directly

into the framestore. Includes Bracket, Cables and Screws

• Does NOT Include Iomega Jaz Drive

• Customer Must Buy Internal SCSI 1Gig Jaz

• Need Version 3.51 Software

A8150 Digital Component Vision Mixer

Upgrades - 8150

• Jaz drive kit - • Current Owners With Hard Drive

– Buy New Off-The-Shelf Drive

• Low Profile, Single-Ended, 1Gig to 4 Gig Capacity

• Current Owners Without Hard Drive– Install Without Hard Drive

– Buy Off-The-Shelf Drive And Install

A8150 Digital Component Vision Mixer

Applicatiions

• Traditional Linear edit suites– Anyone needing a traditional edit suite

• Trucks

• Broadcasters

A8150 Digital Component Vision Mixer

Availability

• NOW for everything.

A8150 Digital Component Vision Mixer

Support Resources

• Jim Barclay– Product Marketing Manager

• Sales/marketing support, documentation, and competitive data

• Nick Peters/Atul Vaidya– Dveous Technical Support

• System operations, setup, and interface support.

A8150 Digital Component Vision Mixer

Freelance Trainers

• USA- West– John Henkel

San Francisco

– Aaron Strain San Francisco

Ken Parker San Francisco

– Michael Landon Los Angeles

– Mike Kelley Los Angeles

USA - East

Tom PyersChicago

Gary LiebermanAtlanta

Barry BennettOhio

Charlie RohlfNew York

EuropeNeil Blake

•Edinburgh

Nigel Hadley•London

John Willis•London

Jan Goossen•Belgium

AustraliaCharles Migel

•Sydney

A8150 Digital Component Vision Mixer

Customer Support

• WEB Site– Product Information– Brochures– Link to FTP Site, & Edit Suite.com

• Bulletin Board & FTP site– FAQ’s & Spec File “Service”– Axial Software, Release Notes & Spec Files– Manuals – General Support Documents

A8150 Digital Component Vision Mixer

How To Sell

• Where to sell– Broadcasters– Post Production

• When to Sell– Replacements for GVG’s, Vista’s, Ross, Cox

– New Digital rooms

• What to sell– 8150 Options - Applications

A8150 Digital Component Vision Mixer

How To Sell

• Who the Competition is– SONY

– Tektronics

• When we win– Level playing field

• When we lose– Sony drops pants (in packages)– Deep rooted GVG users