a8150 status jim barclay accom--march 2000 jim barclay accom--march 2000
TRANSCRIPT
A8150 Status
Jim Barclay
Accom--March 2000
Jim Barclay
Accom--March 2000
A8150 Digital Component Vision Mixer
Overview
Still The Leading Compact Digital Switcher– Approx. 550 systems delivered worldwide
– 8150’s and 8100’s
– Still has a long life ahead Linear is more than 70% of all Post Production
A8150 Digital Component Vision Mixer
Overview - A8150
• Positioning– Primarily a post-production switcher
• best in the industry for editing
– Has been used in live production• ESPN & China TV to name a few
– Level of integration unmatched by competition (DVE, LINC)
A8150 Digital Component Vision Mixer
Advantages - A8150
• User Configurable - I/O options, Jaz, DVE, CCR – More Creativity
• Training– Same A8100 family Features & Look
• Low entry cost ~– Attractive pricing
A8150 Digital Component Vision Mixer
Upgrades - A8150
Why A8150 Upgrades
• Dveous card - lower cost DVE effects
• Jaz Drive - Allows importation of Tif, YUV, Y10 files
• Hard Drive - Store Timelines, Graphics, Setups etc.
A8150 Digital Component Vision Mixer
Software Status - A8150
• Version 3.51 software– Hard Disk Caching
• Upload/Download with Sony 9100 and GVG editors
– Extended SMPTE protocol
• Greater control possible from SMPTE protocol editors
– Effect transitions saved to disk
– Multiple file copy & delete
– Jaz drive support
A8150 Digital Component Vision Mixer
Features & Benefits
• Feature– Ultamix™ transitions
• Simultaneous events– Mix a key, Wipe a Background, etc.
• Change key priorities
• Effect Transitions with DVE Option
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit– Ultamix™ transitions =
• Easy operation
• Quick visual feedback of complex transitions
• Simple DVE moves effortless to set up
A8150 Digital Component Vision Mixer
Features & Benefits
• Feature– µLine Keying
• 3 Dual Patch Chroma Keyers
• Linear or Matte modes
• Sub Pixel Soften, Position and Size control
• 4:4:4 keying
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit– µLine Keying =
• High quality compositing
• Finer control of key attributes
• More keying power than competition
A8150 Digital Component Vision Mixer
Features & Benefits
• Feature– mBoss™ Key Borders
• 1/32 subpixel processing– Eliminates jagged edges– Allows fine positioning of shadows
• Blur– Soft Shadows – Neon Glows
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit – mBoss™ Key Borders =
• Easily achieve effects previously thought impossible
• Border effects transition smoothly
A8150 Digital Component Vision Mixer
Features & Benefits
• Feature– Single Twin Channel DVE option
• Best selling Dveous effects– Perspective, X, Y, Z Rotations
– Mosaics, Blurs, Multipics, etc.
– UltraWarp™
– SurfaceFX™
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit– Single Twin Channel DVE option
• All effects in one place(easy to find)
• One unit takes up less space
• Many Dveous effects at lower cost
A8150 Digital Component Vision Mixer
Features & Benefits
• Feature– Color Correction
• reTouch™ color correctors for each of the 3 Keyers and 4 background busses
– Independent YUV or RGB correction
– Solarization, Posterization, and video level inversion
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit – Color Correction =
• Timelinable for easy color transitioning
• Not available on other digital switchers
• Easier to understand than stand alone units
A8150 Digital Component Vision Mixer
Features & Benefits
• Features– Dual Framestores
• Save Video, Keys or Masks
• Layer between Framestores
– Internal SCSI II Hard Drive• Save up to 1200 (TIF, YUV, Y10) frames to Drive
• Save Timelines, Snapshots
• Save Personality, Engineering
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit– Dual Framestores, Hard & Jaz Drives =
• reduces need for paint system
• Strobe effects don’t require building a timeline
• Stills, (TIF, YUV, Y10), graphics at your fingertips
• Easier chroma key setup (colorpick)
A8150 Digital Component Vision Mixer
Features & Benefits
• Feature– TimeFrame™ Effects editor
• Keyframe based– Just like a DVE
• 4 Independent Timelines– Loops, Pauses, with Tension, Bias & Continuity control
– Assign any part of the switcher to any timeline for greater control of effects
A8150 Digital Component Vision Mixer
Features & Benefits
• Benefit– TimeFrame™ Effects editor =
• Familiarity makes for quick learning
• Easy to build complex effects
• Modify timelines with minimum number of keystrokes
• Quick Keyframes = fast creation
A8150 Digital Component Vision Mixer
Upgrades - 8150
• Jaz drive kit - – Allows importation of (TIF, YUV, Y10) graphics directly
into the framestore. Includes Bracket, Cables and Screws
• Does NOT Include Iomega Jaz Drive
• Customer Must Buy Internal SCSI 1Gig Jaz
• Need Version 3.51 Software
A8150 Digital Component Vision Mixer
Upgrades - 8150
• Jaz drive kit - • Current Owners With Hard Drive
– Buy New Off-The-Shelf Drive
• Low Profile, Single-Ended, 1Gig to 4 Gig Capacity
• Current Owners Without Hard Drive– Install Without Hard Drive
– Buy Off-The-Shelf Drive And Install
A8150 Digital Component Vision Mixer
Applicatiions
• Traditional Linear edit suites– Anyone needing a traditional edit suite
• Trucks
• Broadcasters
A8150 Digital Component Vision Mixer
Availability
• NOW for everything.
A8150 Digital Component Vision Mixer
Support Resources
• Jim Barclay– Product Marketing Manager
• Sales/marketing support, documentation, and competitive data
• Nick Peters/Atul Vaidya– Dveous Technical Support
• System operations, setup, and interface support.
A8150 Digital Component Vision Mixer
Freelance Trainers
• USA- West– John Henkel
San Francisco
– Aaron Strain San Francisco
Ken Parker San Francisco
– Michael Landon Los Angeles
– Mike Kelley Los Angeles
USA - East
Tom PyersChicago
Gary LiebermanAtlanta
Barry BennettOhio
Charlie RohlfNew York
EuropeNeil Blake
•Edinburgh
Nigel Hadley•London
John Willis•London
Jan Goossen•Belgium
AustraliaCharles Migel
•Sydney
A8150 Digital Component Vision Mixer
Customer Support
• WEB Site– Product Information– Brochures– Link to FTP Site, & Edit Suite.com
• Bulletin Board & FTP site– FAQ’s & Spec File “Service”– Axial Software, Release Notes & Spec Files– Manuals – General Support Documents
A8150 Digital Component Vision Mixer
How To Sell
• Where to sell– Broadcasters– Post Production
• When to Sell– Replacements for GVG’s, Vista’s, Ross, Cox
– New Digital rooms
• What to sell– 8150 Options - Applications
A8150 Digital Component Vision Mixer
How To Sell
• Who the Competition is– SONY
– Tektronics
• When we win– Level playing field
• When we lose– Sony drops pants (in packages)– Deep rooted GVG users