aboutface media capabilities presentation

We’ve been telling brand stories since 2007.

Authentic stories that engage viewers and humanize the brand.

A Hero.On a Journey.

Moving Forward.

With a Goal.Facing Obstacles.Overcoming Challenges.

Solving Problems.

Created by acclaimed documentary directors and editors.

A network of skilled filmmakers located throughout the world.

Atlanta • Austin • Berlin • Boston • Chicago • Dallas • Hong Kong • London • Los Angeles • Madrid • Miami • Milan • Milwaukee • Minneapolis • Mumbai • New York City • Paris • Philadelphia • Portland • Prague • Rio de Janeiro • Rome • San Diego • San Francisco • Stockholm • Seattle • Washington DC

68% of all viewers of AboutFace videos watch >60s; TubeMogul industry benchmark for marketing videos is 22%.

Stories are more engaging than marketing messages.

% of viewers watching more than :60 seconds.

AboutFace

Benchmark

Stories are shared and well liked.

AboutFace videos exceed the YouTube Average for audience retention over 70% of the viewing time.

But going viral is not a predictable plan for success.

A century of video is uploaded to Youtube every ten days.

PROBLEM:

Assuring the success of a brand’s web series requires optimization.

TV Commercial

Web Destination

Media Buy

SEO, PPC

Video Storytelling VSEO, PPV

Content Deploy & Promote

SOLUTION:Wisely deploy, promote and otherwise “optimize” your content.

Optimization allows you to plan and measure.

$3.57

$1.09 $0.88 $0.76 $0.70 $0.66 $0.64 $0.62 $0.61 $0.60

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

Conten

t/Vira

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Chann

el & 1/

2 Vids

Opti

mize

Optimize

Cha

nnel

& All Vids

$500

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l Opti

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$1m Add

itiona

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$1.5m

Additio

nal O

ptim

$2m Add

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$2.5m

Additio

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$3m Add

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$3.5

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CPV

CPV

Historical cost-per-view at optimization spend levels (including production costs).

0x Content 1x Content 2x Content 3x Content 4x Content

HOW WE WORK

First, an Executive Producer is assigned to act as your “Show Runner” and supervise your project from end to end.

Planning

DiscoveryComplete Discovery Worksheet

to identify Goals, Audiences, Potential Stories, Heroes, etc.

Client Approval.

Develop Series CreativeCreate Series Overview, outlining

potential content approaches and strategy.

DiscoveryComplete Discovery Worksheet

to identify Goals, Audiences, Potential Stories, Heroes, etc.

Client Approval.

Develop Series CreativeCreate Series Overview, outlining

potential content approaches and strategy.

Project DocumentationDeliver Series Brief summarizing

creative and strategy for client approval.

Determine scope and budget.

Generate editorial calendar.

DiscoveryComplete Discovery Worksheet

to identify Goals, Audiences, Potential Stories, Heroes, etc.

Client Approval.

Once a project gets the “green light” it is time to move into production and editorial.

Producing

Pre-ProductionCall with AF Director, CD,

Production Supervisor, and talent/“Hero”. Finalize topics

covered and shoot logistics.

Episode Brief created & approved by client.

FilmingDirector and Assistant on-site

shooting per Episode Brief.

Client on-site at their option.

Pre-ProductionCall with AF Director, CD,

Production Supervisor, and talent/“Hero”. Finalize topics

covered and shoot logistics.

Episode Brief created & approved by client.

FilmingDirector and Assistant on-site

shooting per Episode Brief.

Client on-site at their option.

EditorialRough cuts, internal reviews (7-10

days)

Preliminary client review & revisions per Client feedback.

Legal Review & final approval.

Pre-ProductionCall with AF Director, CD,

Production Supervisor, and talent/“Hero”. Finalize topics

covered and shoot logistics.

Episode Brief created & approved by client.

Now it is time to launch your content in accordance with the editorial calendar and deployment map.

Optimizing

DeployMetadata creation.

Deployment Map approval.

‘Go Live’ per Editorial Calendar.

Optimize30-day Youtube promotion of content per Deployment Map.

15-Day Report.

Metadata analysis and revisions.

DeployMetadata creation.

Deployment Map approval.

‘Go Live’ per Editorial Calendar.

Optimize30-day Youtube promotion of content per Deployment Map.

15-Day Report.

Metadata analysis and revisions.

Measure and ProjectFinal Report with Cost-Per-View

and Metadata analysis.

Learnings, recommendations and projections.

DeployMetadata creation.

Deployment Map approval.

‘Go Live’ per Editorial Calendar.

“Technology is the campfire around which we tell our stories.”Laurie Anderson