adculture
Post on 13-Jul-2015
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ADVERTISING IN
TODAY’S SOCIETY
Ashley Bailey Karo Chakhlasyan Britt Cortez Allison Lavelle Lucy Reyes Phillip Vialpando
buying a product
vs.
buying a lifestyle
Buying a lifestyle
• Many Ads sell a
lifestyle with the
product
• Convincing
potential customers
of having a similar
lifestyle shown in
the ad
Has the economy changed values?
• Due to the recession
consumers are more
cautious
• Less customer
loyalty for
businesses
• Customers look for
sales or better deals
Cultural Narcissism
“The need to acquire the symbols of
wealth based on hedonism and
gravitating towards social hierarchy’s”
Cultural Narcissism
• Advertising puts the
consumer's lifestyle into
question and its quality
• Advertising has turned
products to a form of
expression, or
statements of status
What comes to mind when you hear BMW?Sporty, luxurious, sharp, expensive, high-end German engineering
Think Different?
• Apple’s “Think
Different” campaign
• People want to be
different & creative
• Elicits emotional
response from
consumers
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