add oomph to your training program with short video - webinar 05.15.14

6,000+ Courses. 25 Topic Areas.

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Improve your employees' performance with the

largest and fastest-growing library of on-demand

training videos and eLearning courses today!

How are you incorporating

video into your learning

programs?

a. For new employee onboarding.

b. Internal communication.

c. Performance support and

foundational knowledge.

d. All of the above.

e. Something else.

What You’ll Learn:

3

2

1 There is a sound business case

for incorporating video into

employee training programs.

Video, especially short-form

video, is a very effective

training tool.

Best practices for incorporating

short-form video into employee

training programs and

initiatives.

Over 6 billion hours of video are watched

each month on YouTube - that's almost

an hour for every person on Earth,

and 50% more than 2012.

100 HOURS of video

are uploaded to

YouTube every

minute.

9 out of 10 Americans

already use their

smartphones for work.

Cisco BYOD Insights Report 2013

For the first time, an entire generation has

grown up watching content on their own

terms. This generation is defined by the

Internet, mobile, and social – consuming

content when and where they want. Gunnard Johnson, Google's Advertising

Research Director

81%

68%

61%

76%

61%

51%

Organizational Goal

Achieved

Employees Highly

Engaged

Key Positions Filled

Quickly

Using Video Content

Not Using Video Content

SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013

HOW?

WHY?

ADULT LEARNING SHORT-FORM VIDEO

Adults are internally motivated

and self-directed

Self-directed, access as needed and

when needed

Adults bring life experiences and

knowledge to learning

experiences

Interaction with others when a social

component is available

Adults are goal oriented Goals promoted through short, timely

bursts of relevant content

Adults are relevancy oriented Easier to be relevant when content is

short and targeted

Adults are practical Little to no workflow disruption

Adult learners like to be

respected

Employees manage and control pace

and timing of their own learning

36,000 visual messages/hour

40% Nerve fibers connect

through retina

60,000 times faster than text

WHY VIDEO? According to popular research – in 72

hours the average human can retain… 10% of text

10% of text

65% of

images

95% of video

DOES THIS TRANSLATE INTO

EMPLOYEE TRAINING?

Visual input for

cognitive transfer

AD

ULT

LEA

RN

ING

Online Training Works Better

Than Classroom

60% faster

56%

greater gains

in learning

40% higher

consistency in

presentation

Source: Prokopeak, M. Special Report: Learning Delivery

LOWER COSTS

EXTENDED REACH

CAPTURED KNOWLEDGE

SHOWING

SOFT SKILLS

EXPLANATION OF

COMPLEX CONCEPTS

Advantages of

Video

TRADITIONAL

eLEARNING COURSE

LEARNING NUGGETS

Our job isn’t to help participants learn; it’s

to help them solve real-world problems.

The starting point for design should be what

you want people to do when they leave.

We can’t ignore the desired business

outputs; the trick is to find a balance

between what learners need and what the

business expects.

SOURCE: The Best and Worst of Bite-Size Learning, clomedia.com,

by Sebastian Bailey

BUY VS. BUILD

SELECTION

DEPLOYMENT

AND

DELIVERY

MARKETING

AND SUPPORT

VIDEO STRATEGY

How Tony Roma

Employees use

Video to Teach

Important Job Skills

The world is changing.

People are changing. To

be effective, our

employee training is

changing to meet them where they are.

Jessie Bray, VP of Training

and HR, Romacorp.

BORROW

DEPLOYMENT AND DELIVERY How do your employees absorb content?

At least 50% of employees already use their own

smartphones/devices to access work-related sites

or information.

SOURCE: Mobile Learning Pulse Survey, Fall 2012,

The MASIE Center

The number of mobile workers totals 1.3

billion worldwide. THAT’S 35% OF THE WORKFORCE!

SOURCE: IDC

Case Study: Dental Insurance

Call Center

Challenge: hard to

make time for

training

“TAG TRAINING” • Development

opportunity

• Maintain work flow and

service standard

• Share with co-workers

A NIMBLE LEARNING STRATEGY

CONTEXTUAL

role

location

plan

CONCISE

short videos

updates

INFORMAL

everyday

ad hoc

TIMELY

just in time

moment of

need

SOCIAL

discussions

observed

behaviors

MOBILE

anywhere

anytime

BIZLIBRARY.COM

In a world of learning and development

where complexity is the enemy… simple

and nimble approach…

MICHAEL ROCHELLE Chief Strategy Officer

Brandon-Hall Group

BIZLIBRARY.COM

Free trial of the BizLibrary Collection

6,000+ Courses. 25 Topic Areas.

Unlimited Access.

Improve your employees' performance with the

largest and fastest-growing library of on-demand

training videos and eLearning courses today!

BIZLIBRARY.COM

Chris Osborn

Vice President of Marketing

cosborn@bizlibrary.com

@chrisosbornstl

Jessica Batz

Marketing Specialist

jbatz@bizlibrary.com

@jessbatz

@BizLibrary