adv 122 (hp vs canon)

vs.

ADV 122IRENE JUECHRIS PHANDAVID ARIMADOMINIQUE PORRASADRIAN BAUTISTA

1939Palo Alto, CA

(Hewlett-Packard)

1955New York, NY

“Make it Matter” “Advanced Simplicity”

WEBSITE STRATEGIESwww.store.hp.com

● Large images● Simple look● White background (contrast)

Easy to use:● filtered by weight● view more products

User friendly:● helps viewers navigate

easily and productively

PRODUCT MODIFICATIONwww.store.hp.com

● Several product adjustments for different types of printers

● Color multi-function, black and white, color single function

ONLINE ADVERTISING www.store.hp.com

● Welcoming● Fun but professional● Vibrant

HP B2BADVERTISMENT

BRAND/PRODUCT CHALLENGESwww.store.hp.com

● Most HP products aim towards personal/professional use

● Products are not as large (printer size)

● Simple/vibrant attract businesses

vs.

● Use of large images● Easily accessible● Vibrant/lively feel● Simple/straight to the point● Welcoming website● Cool/blue color palate

● Not easily accessible● Use of small images● Too much information of products● Sense of old technology● Dark and very cluttered ● Pricing listed is confusing

Reposition and Rebrand ● Rebuild the website to make it more user friendly and easy to access

○ larger images, less clutter, better organization/categorization of printers

● Rebrand to make their company website fit the company message-- “Advance simplicity”

● Leverage their reputation in the Camera sector (make sure brand message and image are both aligned and compliment each other)

SWOT ANALYSISHP VS. CANON

STRENGTHS● Canon possess far more products for sale

in comparison to HP● They also have a cleaner record● In the photography community they are

extremely well known

WEAKNESSES● In terms of printers no one really thinks of

Canon● Canon’s website and whole image is far

more unfriendly compared to HP● Less modern feel

OPPORTUNITIES● Canon can use their popularity in the photo

industry to promote their printers● Could integrate printers and cameras more● Make their brand more modern

THREATS● If Canon does not improve on the printer

industry they may have to compete with more companies in time

● Falling behind in terms of image

THANKYOU