adventure magazine media kit

high impact, low risk advertising...

New ZealaNd Issue #169//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981

deC 2011-jaN 2012/wheRe aCTIoNs sPeak loudeR ThaN woRds//

New ZealaNd

Issue 169DEC’11/JAN ’12

NZ$8.20 incl. GST

AUST $6.90 incl. GST

USA $9.99

CANADA $9.99 forcecapturing the of nature

adventure//where actions speak louder than words

new zealand

New ZealaNd

Issue #162//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981

Issue 162OCT/NOV ‘10NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99

bike issueBro down@ snowpark

Best nZ mtB tracks

amylnitrate

OCT - NOV 2010/wheRe aCTIONs sPeak lOudeR ThaN wORds//

New ZealaNd

//165 Red Hot foR winteR

New ZealaNd

Issue #165//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981

Issue 165APR/MAY ‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99

Winter image gallery

Close to Heaven doWn to eartH

KayaKing nortHern norWay

aPRIl - May 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//

New ZealaNd New ZealaNd

Issue #166//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981

Issue 166June/July ‘11NZ$8.20 incl. GST

AUST $6.90 incl. GST USA $9.99

CANADA $9.99

winter in new

zealand

kiwi sensation byron wells

paddleboarding in canterbury

skiing new zealand’s volcanos

juNe - july 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//

New ZealaNd New ZealaNd

Issue 167JUL/AUG ‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99

black water rafting

waves are not measured in feet

but in increments fear

kayaking in png

massive waves in hawwai

july-august 2011/where actioNs speak louder thaN words//

New ZealaNd

issue #167//New ZealaNd’s preMier adVeNture MagaZiNe siNce 1981

of

New ZealaNd New ZealaNd

Issue #168//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981

oCT/NoV 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//

New ZealaNd

Issue #168//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981

canyoningkayaking in china

freedom camping

the adventure is keeping your

head above water

Issue 168OCT/NOV‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99

NZ ADVENTURE magazine

inspires and stimulates

further participation and

spending. Each issue

includes great reading,

not only of Adventure

pursuits, but personalities,

equipment and great

places to explore.

age23% are under 21

24% are 21-31

53% are over 31

gender62% are male

38% are female

readers income range6% of household earns $250,000 plus

9% of household earns $150,000 - $249,000

46% of household earns $80,000 - $149,000

travelReaders who will travel in next 12 months:

29% might travel

19% will not travel

51% will travel

purchasingReaders who have purchased a product after reading or seeing advert in Adventure magazine:

23% haven’t

75% have purchased

readership proFileSurvey results form verbal, online and magazine reader survey – last completed June 2011 – percentages have not been rounded up as some readers chose not to answer some questions.

where actions speak louder than words

Promote your latest product to our readers in a clean and clear format. Every section is themed to create greater reader interest. All products booked will also feature on our website with URL links to your webpage. Point-of-Sale themes are:

issue point-oF-sale

#170 Feb/Mar Footwear, packs, clothing, all travel products#171 April/May Pre-winter clothing: mid/base/outer, footwear, sleeping bags#172 June/July Footwear, Extreme wear: mid/base/outer, packs, sleeping bags#173 Aug/Sept Spring clothing, footwear, packs, Father’s Day gift guide#174 Oct/Nov Hydration/packs, clothing, footwear, camping, tents, sleeping bags#175 Dec/Jan Christmas gifts, tents, sleeping bags, footwear, packs, clothing#176 Feb/Mar Footwear, packs, clothing, all travel products

innovations section/technical toolsAvailable in every issue for all products that don’t fit into the above themes but deserve highlighting.

Retail sales are via outlets New Zealand and Australia-wide: booksellers, service stations, supermarkets and specialist adventure retailers.

distriBution & merchandising

point-oF-sale gear guide section

NZ ADVENTURE is New Zealand’s true lifestyle adventure magazine that targets

editorial, images and new products relating to our outdoor pursuits.

$1200

1/2 horizontal

trim size (mm)210w x 140h

+ 5mm bleed

$1200

1/2 vertical

trim size (mm)

93w x

297h

+ 5mm bleed

1/3 vertical

$890trim size

(mm)

65w x

297h

+ 5mm bleed

$625

1/4 block

93w x

140h

no bleed

trim size (mm)

Double Page Spread**

inside front

standard $3200

$3600

trim size (mm):420w x 297h

+ include 5mm bleed

$200

signpost

(mm)60.5w x 85h no bleed

point-of-sale$13025 words

plus one clear-cut image

Full Page**

inside back/front

trim size (mm): 210w x 297h + include 5mm bleed

standard $2200$2500

back cover $3000

just random

just random

$250

150 words, plus one clear-cut image. Located in front of magazine for new products and news.

main: $1,500

web banners

side: $1,000468pix(w) x 80pix(h) @ 72dpi RGB

1 month duration 338pix(w) x 90pix(h) @ 72dpi RGB1 month duration

$690

210w x 70h + 5mm bleed

trim size (mm)

1/4 vertical

Editor Steve Dickinson Ph: 09 428 2441 Email: p.media@xtra.co.nz advErtising managEr Lisa Young Ph: 09 428 3043 Email: lisa@adventuremagazine.co.nz art dirEctor Lynne Dickinson Ph: 09 428 1193 Email: p.media_design@xtra.co.nz PO Box 562, Whangaparaoa, New Zealand 0932 dElivEry: 11a Swann Beach Road, Manly, Whangaparaoa

Pacific maGazine PuBlications: adventure | curl | ski & snow | prime times | nz surFing | kiwi surF

Pacific Media is a member of the Magazine

Publishers Association.

ISSUE ISSUE THEME ARTWORK DEADLINE ON SALE

#173: AUg/SEP ALL ADVENTURES 13 JULY 2012 30 JULY 2012

#174: OCT/NOV SPRINg/SUMMER 14 SEPT 2012 1 OCT 2012

#175: DEC/JAN WATER/CHRISTMAS 16 NOV 2012 3 DEC 2012

#176: FEB/MAR TRAVEL 21 Dec 2012 1 FEB 2012

#171: APRIL/MAY PREWINTER WARMUP 16 MARCH 2012 2 APRIL 2012

#172: JUNE/JULY WINTER/EDUCATION 18 MAY 2012 4 JUNE 2012

material deadlines

rates

adventure

* Prices are in $NZ and do not include gST. Agency commission is not included in the rates. Discounts on mutliple bookings-ring for details. a $100 (minimum) fee applies for the reformating of advertisements not supplied in the specified format and size.