amazon seo - 1st cardiff seo meet

Optimising Products for Search on

19th May 2016, Prabhat Shah | Online Seller UK | @OnlineSellerUK

Hello!I AM PRABHAT SHAH

Currently, I’m working as eCommerce Consultant with Online Seller UK & DaytodayeBay

www.OnlineSellerUK.com @OnlineSellerUK

Why to Sellon Amazon ?

Platform you may not but certainly can’t AVOID!

Britain's favourite retailer is... not just about the quality of products and services but also their contribution to

society and the community

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2 3 4

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What do you think are

influential factors ?

Let’s review some factors

Price Sales Product Reviews

Product Title Picture Search Terms

1.PRICE

Amazon uses pricing as a major factor in picking which product to show in search results alongside product ratings.

But you cannot always drive your price lower

○ However, keeping watchful eye on your competitor’s price and reacting to it helps to boost ranking.

○ Use tools to automate the processBUT learn from 2014 experience

Choose Repricer Tool Wisely

One Type follows Formula

Otherone is Algorithmic

2.SALES

Ranks higher for products selling well. It is simple but challenging for retailers just starting to sell on Amazon.

3.SEARCH TERMS

These must be relevant to your products and use of trademarks and brands should reflect the products you are selling.

Some best practices:

○ Do not use search terms that are used in the title.

○ Single words work better as search terms than phrases.

○ Don’t Use commonly misspelled words as search terms

4.PRODUCT TITLE

Product title to includeBrand, Product type, Material or key ingredient, Colour, Size

PRODUCT REVIEWS

Your products are ranked higher when you have higher number of and positive-ness of

your Customer Product Reviews.

5.

THREE KINDS OF REVIEWS

GenuineFake Biased

& What about this ?

Amazon Accepted review without purchase.

Changes in Amazon Reviews

the overall star rating of the product will now take into consideration the helpful votes of the

customers,

whether the reviewers are verified buyers, and the age of the written review.

rank and continuously adjust the order of the reviews being displayed on the website according to the ongoing assessment of which customer reviews

are most important.

PICTURE SIZENO display of products results that don’t have at least one image that is

1000×1000 pixels or larger in some categories.

6.

7.PRODUCT FEATURES

Amazon gives us ability to add product features and having informative ones helps to rank better.

8.PRODUCT DESCRIPTION

Having relevant keywords on Amazon product description helps to rank better on search result.

Includes size, shipping weight, color, specs and more.

9.PRODUCT SPECIFICATION

10.PRODUCT CATEGORY

Every search term is limited to any particular chosen category. Your products won’t appear if it is not on correct category.

Key Points

#1 Create detailed listings

#2 Use Search Terms Fields creatively

#3 Trial PPC to harvest Customer search terms

Repricer Keywords SIZE

Relevant Reading

Some Tools

THANKS!Any questions?

Find me at:@OnlineSellerUKEmail: ps@onlineselleuk.comLandline: 029 2236 2596 Mobile: 0751 88 39629www.onlineselleruk.com