an ife dilemma

a story about

david & johnson

an IFE dilemma

presented by digEcor

meet david

a.k.a…

mr. frequent flyer

david likes…

he loves…

time for…and always makes

doesn’t like…but david

meet johnson

mr. IFE manager

johnson also likes…

he also loves…

time for…and always makes

doesn’t like…but knows david

searching…so johnson is

going to expos…

and finds that…

these people

say buy this

those people

say buy that

a market leaderand everyone is

his boss says…

buy a magical device

johnson do…

so whatshould

to makedavid happy?

to considerjohnson has

…portables

− Pioneered in 2003

starting with the

digEplayer− Now more than 30,000

units in service

− 40% of 2010 survey

respondents prefer

handheld device

…traditional

seat back

− Dominated by two companies

− Becoming more lightweight

(Lumexis)

− Introduction of the Android

operating system

− 38% of survey respondents

prefer seat back systems

…now seat centric

− Content local to the seat

− Easily removed display, easier

maintenance

− Slew of new entrants

and options

− Gulf Air’s embedded

digEplayer is the first

step

…and connectivity

− Air-to-ground vs. Air-to-

satellite

− 20% of survey respondents

prefer their own device− Low passenger uptake, so

far

− Only 30% of businesses will

reimburse Internet fee

but don’t forget…

ancillary revenue

− Examples include:− Shopping

− Food & beverage

− Mobile destination guides

− Advertising

− Duty free

− Gaming

− Pay per view

− GuestLogix provides in-flight

transactions

− digEplayer customers experience

upwards of 100% uptake

− Completely self-funding IFE program

− Keys to success:

− Predicting demand− Flight attendant buy-in

rental programs

& logistical support

− Provider needs a global reach

− Service level agreements to include turn-around times

− Support or accessory equipment

david alsolikes a variety

of content

such as classics…

early window…

kids want…and the

the dots

many options,connecting

with so

has gone from…

to…

to cutting throughthe noise?

the solution

be like corbin

successful IFE manager

-a happy,

he rocks at…

IFE

because of…

in-flight entertainmentsuccess

join corbin & enjoy

THANK

YOU

VERYMUCH

digEcor, Inc.

1-801-489-2022

www.digEcor.com

sales@digEcor.com