apparatus media lab

Apparatus Media Lab

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2003

Incorporation

In June 2003 we incorporated Apparatus with three employees and two projects - Brand design and website for Adea and Biocon. Borrowed seats and 800X600

2006

Big names as clients

We got listed as preferred vendor for digital brand communication and user experience with Yahoo!, Infosys and Dell. It still continues.

We also worked with Titan and Tanishq on brand websites.

Strategic Partnership - Gage, Minneapolis, MN to create online assets for brands.

2008Design for new technologies

The arrival of web2.0 and the rebirth of web startups brought us work from valley. The biggest was UGenie.com a bundle deal store that got acquired by Lulu.com.

A team of three from Apparatus were finalists and attended the 24 hour webdesign marathon at Limoge, France.

Apparatus Timeline

2004

Expansion and Visibility

Instructional design projects that included an online comic book that teaches export regulations for corporate employees.

A coffee table book and Kingfisher swimsuit calendar print/web increases visibility. Partners with Matrix promoters and presence in Mumbai.

2005

All good things continue and we all go on our second annual junket to make it a ritual.

Apparatus, Bangalore moved to a tree lined studio in Whitefield IT corridor in the outskirts. We still operate out of this charming cottage. It is quite a task keeping the clients off our premises.

2007

New brands and new partners

Brand refresh on Kaatizone, Cottonworld and HDIL add them as long term clients. We are engaged with them on web, social and print till today.

We designed the print and online editions of one of the largest vernacular newspaper in India - Sakshi, Hyderabad. This project earned us a strategic partnership with Garcia Media, Tampa, FL and a mentor - Dr. Mario Garcia.

Sakshi ran on for over two years till 2009.

2009

Domestic seems sweeter

Strategically flipped our market to domestic with a strong focus online branding.

The number one online brand communication for real estate and infrastructure firms with HDIL, GMR, Total Environment, UKN and Sobha. This clientele is growing.

Apparatus becomes the come to agency for web startups - Lifeblob, Chakpak, Commonfloor and Myntra.

2010

Social, Mobile and Cloud

Social media strategic partnership with Hodges Digital, Richmond, VA. We strategise, create facebook presence and blogs for large American brands/institutions.

The iOS devices were born and we worked on applications. Garcia Media strategic partnership extends to iPad publishing.

Bloomberg BusinessWeek reporter visits our offices. He features us as a firm to watchout for.

Prerelease partner with Adobe for DPS.

2011

Growth towards full-service

Two applications on iTunes store, Android heats up with an in-car device.

Indian ecommerce seems promising and we start getting projects.New client acquisitions in UK, Italy and USA.

Digital, creative and technology crossroad is a sweet spot in India. Global firms are showing interest and we are not making the first move.

In the near future, Apparatus will be a brand / user centric full service digital design firm with wider competencies and more studios in the Indian peninsular market.

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Client List

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Accenture Innovation LabsBangalore, Ind

Adea SolutionsDallas, TX

Anagram FinanceMumbai, Ind

Bilakhia HoldingsGujarat, Ind

BioconBangalore, Ind

Chakpak.comBangalore, Ind

ConchangoHamden, CT

Content EnablersSaratoga, NY

CottonworldMumbai, Ind

Dell InternationalAustin, TX

eSymmetrixDayton, MD

HDILMumbai, Ind

Holiday IQBangalore, Ind

Hooeey.comBangalore, Ind

Hyderabad Int AirportHyderabad, Ind

HoneywellBangalore, Ind

ICICI BankMumbai, Ind

InfosysBangalore, Ind

IntuitUK, Singapore, India

Kaati ZoneBangalore, Ind

Kotak Mahindra BankMumbai, Ind

Lightsurf-VeriSignBangalore, Ind

MAA FoundationGujarat, Ind

Manthan SystemsBangalore, Ind

Meru NetworksSunnyvale, CA

NokiaHelsinki, Finland

Saakshi NewspaperHyderabad, Ind

Small DevicesBangalore, Ind

Titan IndustriesBangalore, India

TanishqBangalore, India

Total EnvironmentBangalore, Ind

Yahoo!Bangalore, Ind

Case Studies

R e a s o n s t o w o r k w i t h u s

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W e b 2 . 0 e C o m m e r c e P o r t a l

Makeover FOR KIWISA New Zealand shopping portal needs a fresh look for the holiday season to lure users to buy their gifts. After a few years of staid shop front the shoppers loved the new age high usability brand experience.

Project eCommerce portalClient Ascent Technologies, Wellington, New ZealandObjective To create a contemporary brand experience through smart information design Scope Information architecture, interaction design, visual design, brand design and ongoing creative support.

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C r e a t i v e S u p p o r t

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P o r t a l a n d S o c i a l N e t w o r k

Talking MOVIESChakpak is a Bollywood movie database and a social networking portal that needed a brand refresh and a new look. This change was to revitalize the next phase of the business and reach out to convert more visitors to registered users.

Project Brand Identity and User Interface DesignClient Chakpak Media Private Limited, Bangalore, India.Objective To conceptualize and create a brand strategy and a brand identity. To create a compelling user interface for chakpak.comScope Conceptualization, Brand Strategy, Information Design, Visual Design and Brand Framework

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B r a n d I d e n t i t y a n d F r a m e w o r k D e s i g n

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B r a n d I d e n t i t y a n d F r a m e w o r k D e s i g n

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B r a n d I d e n t i t y a n d F r a m e w o r k D e s i g n

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N e w s p a p e r a n d N e w s P o r t a l

The true meaning of PUBLISH OR PERISHThe ruling party of Andhra Pradesh needed a media vehicle to head butt the behemoth kingmaker trashing them on a daily basis. They needed an all color newspaper and a news portal that has a design advantage. They hired us.

Project Saakshi - A vernacular newspaper and news portal Client Jagati Publishers, HyderabadObjective To create a well architected news website and a print newspaperScope Information architecture, interaction design, visual design and brand design

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N e w s p a p e r a n d N e w s P o r t a l

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P o r t a l a n d S o c i a l N e t w o r k

Autoshoppy is an Online Car Showroom, with comprehensive car catalogue and an intelligent decision support service. It also works as a social networking platform enabling the users to connect and share their experience in this space.

Project User Experience DesignClient Autoshoppy, BangaloreObjective To create a seamless user experience that connects car dealers, buyers, sellers and researchers.Scope Information architecture, interaction design, visual design and site development

My smartAUTO ASSISTANT

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B r a n d I d e n t i t y

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K n o w l e d g e S o c i a l N e t w o r k

Collating collectiveWISDOMNokia has satellite design studios in Brazil and India. They needed a singular central repository of all project information. This repository can be used to mine data to predict trends and more by the enterprise. Apparatus was commissioned to define and design this product.

Project Product definition and User interface designClient Nokia, Rio De Janeiro / BangaloreObjective To create a usable shared repository of informationScope Brand Identity, information architecture, interaction design and visual design

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S o c i a l N e t w o r k

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S o c i a l N e t w o r k

Mingle withTHY NEIGHBORSCommonfloor was a multi-tenant social network portal for dwelling communities like apartments, gated communities and other physically proximal groups of users. The product has three definite interaction areas - community, utilities and classifieds.

Project Product definition and User interface designClient Commonfloor, BangaloreObjective To create a social network utility for communitiesScope Brand Identity, information architecture, interaction design and visual design

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S o c i a l N e t w o r k

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S o c i a l N e t w o r k

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S o c i a l N e t w o r k

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B r a n d C o m m u n i c a t i o n W e b s i t e

The new jewel in OUR CROWNA jewelry brand that bridges tradition and modernity is up against the family jeweler. It needed a web presence that is elegant and appeals women who bridge history. Apparatus creates a monochrome framework to display design.

Project Tanishq - the brand needed a boost for their web savvy audience. True window shopping.Client Titan Industries, BangaloreObjective To create a brand experience that is elegant and exclusiveScope Information architecture, interaction design and visual design

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B r a n d C o m m u n i c a t i o n D e s i g n

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Project Corporate Training CoursewareClient Content Enablers, Silver Springs, NY.Objective To instructional design and design an engaging courseware for International Trade Arms Regulation.Scope Conceptualization, interaction, visual design and front end engineering.

C o r p o r a t e T r a i n i n g C o u r s e w a r e

Do Comics TEACH?International Trade Arms Regulation training is about reading miles of content. Apparatus converted this laborious task into an film noir style comic book experience with a compliance detective called Max Blanca.

ASK MAX!

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C o r p o r a t e W e b s i t e

Structuring organic GROWTHInfosys’ website had organically mushroom-ed into diverse parts. This created an inconsistent structure, navigation and visual design. We consolidated the entire website of over 2500 pages into a singular experience

Project Corporate WebsiteClient Infosys, Bangalore, India.Objective To create a contemporary brand experience through better structure, navigation and expressionScope Architecture, navigation, visual design, communication design

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C o r p o r a t e W e b s i t e

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C o r p o r a t e W e b s i t e

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Social MediaA P P A R A T U S M E D I A L A B

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P o r t a l a n d S o c i a l N e t w o r k

Talking SOCIALTeam Apparatus has executed several projects in the social space. Here are a few samples of facebook fan pages, contests, twitter themes and other social assets

Project Social pages and contestsObjective To define specific social strategies and conceptualize, design and translate it on existing popular social channelsScope Conceptualization, Information Design, Visual Design and Site development

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S o c i a l

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S o c i a l

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B r a n d I d e n t i t y D e s i g n a n d B r a n d F r a m e w o r k

The very fiber of NATURAL COMFORTCottonworld is a fashion retail brand that started as one little cult shop in Colaba in the 1980s with loyal customers since the eighties. It needed a new look attract more customers and create a boutique classic brand expression. The brand was extended to storefronts, websites and advertising.

Project Brand Identity and Social StrategyClient Cottonworld Corp, MumbaiObjective To create a contemporary brand experience through research, identity and communication.Scope Research, Visual Design, Brand Communication design, social and ongoing creative support.

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B r a n d I d e n t i t y D e s i g n a n d B r a n d F r a m e w o r k

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The directives were to evolve the brand, taking it from a family-run garment brand to a professionally-run, pan-India fashion retail chain.

It needed to tune its personality to a contemporary and youthful feel while being classic and timeless.

Apparatus worked with a research team to understand brand perceptions as they stand today and re-define the target group, identifying the emotional drivers that make up the “Cottonworld mindset”.

The first step was to re-design the brand identifier, develop a new tagline, and design advertising that was in synch.

The brand identity was extended to the storefront signage, point of sale, visual merchandising, packaging and advertising.

~ T h e b a s i c b ra n d i d e n t i f i e r s a n d t h e t a g l i n e

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A d v e r t i s i n g

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A d v e r t i s i n g

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S o c i a l

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S o c i a l

New media. A quick view of a project in progress

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Project Recipe app for iPhone and iPadClient Endless Summer Holdings, Arizona, USAObjective To conceptualize and create an intuitive and richer user experienceScope Conceptualization, interaction, visual design and graphic assets development

M o b i l e A p p l i c a t i o n f o r S m a r t p h o n e s

Food for thoughtIntelligent recipes servedCook it allergy free - A recipe sharing application with an intelligent search and browse mechanism. The application can substitute allergic ingredients and provide you with a customized allergy free, designed recipe.

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A p p l i c a t i o n f o r i P h o n e

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A p p l i c a t i o n f o r i P a d

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Project Privacy tool for Windows Mobile, Blackberry and SymbianClient A USA/Bangalore telecom software companyObjective To conceptualize and create an intuitive and richer brand/user experienceScope Conceptualization, brand, interaction, visual design and social media viral assets.

M o b i l e A p p l i c a t i o n f o r S m a r t p h o n e s

Duck CallsFOR PEOPLEXBlockr - A multi platform mobile application that focusses on mobile user privacy. This includes features like ‘do not disturb’ that allows a few contacts to call. This product is branded and marketed for global market.

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M o b i l e A p p l i c a t i o n f o r S m a r t p h o n e s

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Project Sports feed app for iPhone and iPadClient Rutgers university, NJ, USAObjective To conceptualize and create a smart console for all sports feedsScope Conceptualization, interaction, visual design and graphic assets development

M o b i l e A p p l i c a t i o n f o r S m a r t p h o n e s

One for your teamSports feed for all you fansAn iOS app for Rutgers University to present newsfeeds across all sports.

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A p p l i c a t i o n f o r i P a d

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Project Physician finder app for iPhone and iPadClient CWPW, VA, USAObjective To conceptualize and create a smart app as an index for doctors and hospitals in the East CoastScope Conceptualization, interaction, visual design and graphic assets development

M o b i l e A p p l i c a t i o n f o r S m a r t p h o n e s

Finding PhysiciansAn iOS app for Children’s and Women’s Physicians of Westchester as a guide to location and physicians

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Apparatus Competence Map

Brand

Strategy

Identity

Assets

Design Styleguide

Ed Styleguide

Web

Websites/Portals UX

Applications

Assets

Solution Definition

SEO/SEM/Advertising

Devices

Product Definition

iOS App UX

Android App UX

Technology

Technology (CMS)

Social

Strategy

FB Fanpages

Twitter Pages

Blogs

Viral Videos

Content Support

Technology

Publish

Print Design

iPad Publishing

News Design

Technology

In-house With partners None at all

Thank You!

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