are you ready for the intelligent mail® barcode?

We’ll do the heavy lifting so

you can focus on what is

important .....your business.

March 28, 2013

ARE YOU READY

FOR FULL

SERVICE

INTELLIGENT

MAIL BARCODE?

Agenda Drive down customer

communication costs

Learn how to improve

database integrity

IntelliVIEW® - Mail

tracking

2

Drive Down

Customer

Communication

Costs

3

Many mailers have their IT roadmap set many months in

advance. This effort might displace key projects that

generate more revenue or cost-savings when compared

with compliance by using a presort service provider

The project will also require additional resources (e.g.:

Project Management, Programmers, Mail Experts, etc.)

Often, the USPS discount does not support the full

implementation investment:

Software/Hardware purchase and integration

Internal IT Development for each data stream

Full Service IM® BC Implementation

4

Basic vs. Full Service IM® BC

5

Barcode enables automation-prices for

First-Class Mail®, Standard Mail® letters and flats _____ _____

Option provides deepest automation price discounts _____ _____

Barcode includes delivery point information,

MID, class of mail, and OEL information _____ _____

Option requires unique ID’s (unique for 45 days) for each

mail piece, tray, and container _____ _____

Option requires appointments through FAST® _____ _____

Option requires electronic method to transmit a postage

statement and mailing documentation _____ _____

Option provides free start-the clock information _____ _____

Option provides free automated address correction notices _____ _____

Option provides ACS™ service at current prices _____ _____

Basic Full

x

x

x

x

x

x

x

x

x

x

x

Original Plan – Meet Industry Regulations

Reality

Dates Changed

Technology Changed

Need to Justify Implementation

Alternate Reality Companies have figured out how to save money

based off intelligent use of data

Intelligent Mail® Implementation

6

Opportunities by Department

Mail & Print

Operations

Marketing Customer

Service

Legal Finance Line of

Business

Discounts Discounts &

Promotions

Piece-Level

Queries

Proof of

Mailing

Cash Flow Improving

Address

Quality

Job Tracking Campaign

Management

(Mail / Multi

Channel)

Tracking

Responses

Collections Tracking

Responses

Delivery InHome™

Tracking

Responses

Tracking

Cancellation

Notices

Vendor

Management

Vendor

Management

Tracking

Cancellation

Notices

Identify

Delivery

Issues

Tracking

Responses

7

• 65 bars reflecting 31 digits of tracking and routing codes

• Barcode Indicator: 2-digits to define presort level with an optional

endorsement line (OEL)

• Services: 3-digit field to identify IMb Tracing™, ACS™ services

• Mailer ID (MID): 6 or 9-digit unique mailer

• Unique Serial Number: 6 or 9-digit field used to uniquely identify mailpieces

• Routing Code: 11-digit Delivery Point ZIP Code™

Intelligent Mail® Barcode – Letters & Flats

8

To date, PBPS has invested over $20M in Intelligent Mail®

technologies and infrastructure. We handle over 40M pieces per day

(98% are Full Service)

PBPS clients can, without capital investments, become Full Service

compliant and differentiate themselves with capabilities that provide

transparency, tracking and delivery validation

Pitney Bowes Presort Services … Makes It Easy

9

Improve Database

Integrity

10

Database Integrity

11

Customer applied addresses/names are compared to the NCOA

(National Change of Address) database.

Customers will still be able to get their Change of Address files from

PB Presort Services.

“My Account”, as they do with UMOVE files today.

Update your internal Database with changes

12

The return mail issue

I am your customer - how quickly can you find me before . . .

You suppress me

You discontinue my service

You don’t collect from me

You move me to collections

I miss an important legal notice

I don’t respond to your offer

I call you and complain

I am lost forever

13

Reducing operational costs

associated with wasted mail

Manual and decentralized

processes that are difficult to

measure

Low correction rate of bad

addresses

Managing updated data

Large investment in technology

and IT resources

Risk of Postal Inspection Service

return mail audits

Customer challenges

IntelliVIEW®

Mail Tracking

Solution

14

Business & process optimization tool

A suite of tracking products…

Induction reporting

Tracking through the USPS

Various tracking solutions offered

Can apply to either First or Standard Class® mail

What is IntelliVIEW®?

Where’s My Mail?

15

Provides visibility when mail

leaves our customer. In

essence, we become an

extension of their operation:

PBPS first scan data

Proof of Induction

Captures USPS start the

clock

IMb® tracing scans track mail

through postal system

Improve business processes:

mitigate risk, reduce fraud &

maintain compliance

IntelliVIEW®

16

IntelliVIEW® data can be utilized to improve processes,

as well as to protect your organization and customers:

Manage risk and reduce fraud

Maintain compliance

Avoid costly reprints

Optimize staffing by knowing when a message is

delivered

Improve customer experience

Accurately predict in-home date and avoid lost

opportunities

Business Optimization

17

Geographic Level Tracking

18

5-Digit ZIP™ Code Detail

19

Mail Piece Level Tracking

20

Questions and Answers

Christine J. Erna MDP, AQS

Engagement Manager

Enterprise Postal Consulting

Pitney Bowes Management Services

603.974.1169

Christine.erna@pb.com

Bruce Gresham

Product Manager

Pitney Bowes Presort Services

704.391.1229 x111

bruce.gresham@pbpresortservices.com

21

THANK YOU.