asking alexandria

Asking AlexandriaMusical style and campaign research by Chris

What is a music campaign?

• A music campaign is a promotion which markets an artist or a band in order to reach a goal.

• It consists of an album cover, a website and a music video to promote their products.

About Asking Alexandria

• Asking Alexandria is an English metal-core band from York.

• The band was formed in 2008 and their first album was released in 2009 called “Stand Up and Scream”

AA’s Target Audience

• I think their target audience is teenagers to young adult which enjoys metal music.

• The band also targets Emo audiences as the way they dress, their hair, piercings and tattoos creates an ideal image for the Emo community.

Website

Album

Latest Music Video

https://www.youtube.com/watch?v=ypQMbgXYOHA

Link between the 3 products

• The website’s main page promotes the latest music video as well as the newest album

• This links all the 3 products together

Similarity across the 3 products

• All products share the same black-and-white colour-scheme in which amplifies the whole image as a band.

The ideology of the band

• The band is portrayed as being Emo and quite violence and rebellious due to the piercings, tattoos and messages behind their songs

• The black and white colour-scheme emphasises the ideology of Emo.

Dyer’s theory• Richard Dyer’s Star theory explains the

formation of a star as a construction, commodity and ideology.

• Asking Alexandria is being presented as rebellious, Emo and violence in which contradicts with the lead singer’s personal life in which he is probably a cool guy who spends his nights going out and party rather than stay home and cut himself.

Successful or not?

• Asking Alexandria is currently one of the most popular metal core band in the world, given that it was only formed since 2008, shows how the marketing campaign helps build the band’s image and captured mass audience in only a short period of time.