assignment four, social media branding

FA102a, Research and Brand Development

Tali MahonMiniature Humanoid Friend

http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally

“A Miniature Humanoid Robot Lives on Your Shoulder and Wants to Be Your Friend”

Tali MahonMiniature Humanoid Friend

Assignment One, Research

Most people in contemporary society are uncomfortable about being alone because of the stigma society has put upon it.

http://www.psychologytoday.com/blog/the-legacy-distorted-love/201109/why-am-i-so-afraid-being-alone

Tali MahonMiniature Humanoid Friend

Assignment One, Research

http://freelancefolder.com/working-from-home-tips-to-avoid-loneliness/

Tali Mahon

A wearable perched miniature humanoid that can be operated by your friends from anywhere, so you are never alone.

http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally

Miniature Humanoid Friend

Assignment One, Research

http://spectrum.ieee.org/automaton/robotics/humanoids/japanese-mh2-shoulder-robot-wants-to-be-your-friend-literally

The MH-2 mimics your friends actions while he or she is standing in a motion capture environment.http://www.kurzweilai.net/japanese-mh-2-shoulder-robot-wants-to-be-your-friend-literally

Tali MahonMiniature Humanoid Friend

Assignment One, Research

http://www.tischasia.nyu.edu.sg/object/organicmotion.html

Miniature Humanoid Friend

Tali MahonMiniature Humanoid Friend

Assignment One, Description of Future Product or Service

• Miniature

• Humanoid

• Friend

• Long distance

• Wearable

• Mini Friendoid

• PresenceWear

• BFF

• Always2gether

– “never alone”

– togetherness

Tali MahonMiniature Humanoid Friend

Assignment Two, Naming Process

The name relays the product and service in a positive light, making the consumer feel the comfort of a friend’s presence even when they are far away.

Character/Persona• Friendly

• Comfort

• Playmate

• Companionship

Tone• Personal

• Clinical

• Socializing

• Artificial

Language• Long distance

• Togetherness

• Avatar

• Realistic

Purpose• Entertain

• Enable

• Interaction

• Company

Tali MahonMiniature Humanoid Friend

Assignment Two, Brand Character Diagram

Always2gether

Entertain(verb)

to hold the attention of with something amusing or diverting

Tali MahonMiniature Humanoid Friend

Assignment Three, Word from Diagram

• http://www.school-crossing.com/wp-content/uploads/2012/11/playmobillogo.png

• http://blog.domaintools.com/wp-content/uploads/2012/07/android-logo.gif

• http://sciencefiction.com/wp-content/uploads/2011/07/Syfy-Logo1.jpg

Tali MahonMiniature Humanoid Friend

Assignment Three, Logotype Research

always2gether

Tali MahonMiniature Humanoid Friend

Assignment Three, Finished Logotype

• Monster Products» https://www.facebook.com/CoolProducts/info

• Eos Products» https://www.facebook.com/eos

• Cool Products & Ideas» https://www.facebook.com/CoolProducts/info

Tali MahonMiniature Humanoid Friend

Assignment Four, Social Media Branding, Research

• Wrote in various groups on Facebook

• Messaged friends to take a look

• Texted family and home friends to spread beyond Hofstra community

Tali MahonMiniature Humanoid Friend

Assignment Four, Social Media Branding, Creating Community

Tali MahonMiniature Humanoid Friend

Assignment Four, Social Media Branding, Facebook Pages

Tali MahonMiniature Humanoid Friend

AssignmentFour, Social Media Branding, Facebook Pages

Tali MahonMiniature Humanoid Friend

Assignment Four, Social Media Branding, Facebook Pages