barb fails ppt
Post on 19-May-2015
574 Views
Preview:
TRANSCRIPT
Economic Gardening is Sprouting in Michigan
Barbara Fails – MSU Land Policy Institute
Christine Hamilton-Pennell – Growing Local Economies
National Economic Gardening Gathering in Glacial Lakes Area, South Dakota
June 17-19, 2009
Michigan Pilot EG Program• Core Team
Small Business Assoc. of Mich. Growing Local EconomiesShepherd Advisors Michigan Library Assoc.MSU (Agriculture, Library, Product Center) Library of Michigan
• Tuscola County (EDC, coaches and 5 entrepreneurs)
• Keweenaw and Houghton Counties (EDC, coaches and 5 entrepreneurs)
• USDA Rural Business Enterprise Grant
ObjectivesTest a distributed EG program delivery model in rural communities in Michigan•Partner local librarian (researcher) with local economic develop agency (business coach) to provide direct services•Support the direct service providers centrally•Discover what data resources are publically available, what data resources are needed•Develop a statewide business model for rural communities
Coach
Community Librarian
Coach
Service ProvidersCoach
Central Support Team
Community ModelCommunity Based Model
Two Pilot Communities
Keweenaw & Houghton Counties
38,317 people$31,076 MHI
2000 census data
Tuscola County
58,266 people$42,344 MHI
Preparation and Tactics1. Select entrepreneurs2. Train librarians and business coaches3. Develop a central support system4. Provide EG competitive intelligence services
1. Interview2. Research3. Analysis4. Report5. Present findings to entrepreneurs, develop strategies
5. Assess the model and service delivery
Select Entrepreneurs• Revenues < $1,000,000• In business for at least 1
yr.• Growth-oriented• Willing to act on
research from the EG services
• Willing to participate in project assessment
Train Librarians and Coaches
Coaching role
Research role
Data resources available
Reviewed actual clients
Assigned the work
Case studies
Develop a Central Support System
• Growing Local Economies project consultant
• MLA / Business Librarians competitive intelligence
• MSU Team – Business Library competitive intelligence
– Product Center market analysis
– Center for Economic Analysis project assessment
– Rural Entrepreneurship project coordination
Provide Competitive Intelligence Services
• Interview• Research• Analysis• Report• Present findings
to entrepreneurs, develop strategies
Assess the Project• Survey to clients
served• Key observations
and lessons from core team and central support team
What We Learned • Prequalification process – not all are ready
for EG
• Importance of the business coach• Getting to the questions – many heads are
good
• Expectations of the program• Access to information and databases• Primary vs. secondary data needs
What We Learned • Organizing, referencing data• Synthesizing the recommendations• Preparing the report• Communicating with client, coach -
iterative
• Each case is unique• Takes a lot of time
Toward an Integrated System• Community assets
– Entrepreneur resource centers (meet up places)– Entrepreneur databases (virtual access to
information)– Networks, professional services, biz coaching, peers
• Central support– Customized EG services to select clients– Leveraged purchase of databases– Marketing, program support for communities through
existing infrastructure
Challenges and Opportunities
Business model
Time management
Business coaching
Infrastructure/systems
Client prequalifying
Library, community roles
Diversity of needs
Partnerships
Capacity development
Entrepreneurship is Pure Michigan
Barbara Fails, Ph.D. Associate Director
Land Policy Institute
Michigan State University
307 Manly Miles Building
East Lansing, MI 48823
www.landpolicy.msu.edu
fails@msu.edu
517-432-3287
Entrepreneurship is Pure Michigan
top related