bbdo - dull party liberation front
Post on 01-Nov-2014
842 Views
Preview:
DESCRIPTION
No more dull company parties!Under the concept of ‘Dull Party Liberation Front’, 5 companies from the BBDO Group put their heads together and organized a fresh and original New Years event for their customers and personnel.VVL BBDO, Proximity BBDO, Change BBDO, Think BBDO and N BBDO knew to seduce 600 guests to attend the party by a teasing pre-campaign. N BBDO was responsible for the event organization of the party. A better visit card could not be given for an ‘experience agency’.
TRANSCRIPT
Dull party Liberation FrontNo more dull parties!
Organize the annual New Years Party for clients & employees of the BBDO Group (600 guests)Date: 1st of February 2008
Briefing
Central idea
Dull Parties Liberation Front = front against dull parties
Online teasing track as invitation
No-nonsense event with good No-nonsense event with good food, great performances of Lady Linn and DJ Bobby Ewing and a fabulous party!
Central ideaSurprising venue: the basement of Tour&TaxisNo boring speeches and a lounge room for conversations corresponding gang-city
Results
Happy clients
A great event to socialize with clients in an informal way
top related