be a designer without becoming a 'designer

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’@NirishShakya UX Lead NOW TV and UX Coach and Trainer

USER-CENTRED DESIGN

FOLLOW THE USER

IDEATE COLLABORATIVELY

TEST, TEST, TEST

USER-CENTRED DESIGN

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

WHAT BUSINESS PEOPLE THINK IT IS

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

WHAT DEVELOPERS THINK IT IS

https://ecokidsart.files.wordpress.com/2011/11/child-playing-with-blocks.jpg

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

WHAT MY MUM (STILL) THINKS IT IS

http://www.channel4.com/programmes/the-it-crowd

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

WHAT GOOGLE THINKS IT IS

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

WHAT I THINK IT IS

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’

Research

@NIRISHSHAKYA

USER-CENTRED DESIGN

Who is the user and what’s their problem?

Design

How do we solve the user’s problem?

Testing

Does our solution solve the user’s problem?

You are already designing user experiences (intentionally or unintentionally).

3 THINGS YOU CAN DO TO BE MORE USER-CENTRIC

http://www.cablexpress.com/default/assets/File/threepigs_wolf.png

FOLLOW THE USER http://pre01.deviantart.net/bbac/th/pre/f/2014/095/4/7/

the_subway__follow_the_white_rabbit___by_catalinprecup-d7cc71o.jpg

Bronisław Malinowski with natives, Trobriand Islands, 1918, https://commons.wikimedia.org/w/index.php?curid=10350397

http://4.bp.blogspot.com/-KGQLDM8o2AA/Tp8LQ1EJ_uI/AAAAAAAAACc/vuDSrftjt7Y/s1600/image3.png

@NIRISHSHAKYABE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’

Context of Mobile Interactionhttp://www.giantant.com/publications/mobile_context_model.pdf

USER CONTEXT

THINK IN GOALS AND TASKS, NOT JUST SCREENS.

Mapping the user’s journey

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

USER JOURNEY MAP FOR USER GOAL - GET TONSILS REMOVED

Personal details Condition Resolution Feedback

Name? That’s just my first

name isn’t it?

Age? Well, I’m nearly 6. Didn’t know they wanted

an actual number. 

What’s an ‘address’? All I know is I live with mummy and daddy.

They told me I’m booked for a double-hip replacement when

I’m just having my tonsils removed!

The receptionist and the computer

kept saying no.

The receptionist tried to cross-sell me the

double-hip replacement.

When I asked if the receptionist could speak with somebody, she just shrugged her shoulders. 

I was asked to fill a customer survey

without a resolution of my problem.

The receptionist used bad language

in front of me although I’m a kid.

I was shocked and left.

IDEATE COLLABORATIVELY

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

GOOD DESIGN IS…

Humanly desirable

Economically viable

Technically feasible

Good design!

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

PO UX UI Dev

Requirements Wireframes Visuals

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

PO UX UI Dev

Requirements

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’

Requirements Wireframes Visuals Build

@NIRISHSHAKYA

SILOED PROCESS

DeveloperUI designerUX designerProduct owner

Involvement

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’

Wireframes Visuals Build

@NIRISHSHAKYA

A MORE COLLABORATIVE PROCESS

DeveloperUI designerUX designerProduct owner

Involvement

Collaborative ideation

Always start on paper.

90% of everything is crap.

Sturgeon’s Law

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

THE DESIGN FUNNEL

IdeaIdea

IdeaIdea Idea

IdeaIdea Idea

IdeaIdea

IdeaIdea

Idea IdeaIdea Idea

IdeaIdea Idea

Easier and cheaper to fix

More difficult and expensive to fix

Paper sketches

Visual designs and UI

Wireframes

Idea

IdeaIdeaCode

DESIGN STUDIO WORKSHOP VIMEO.COM/37861987Todd Zaki Warfel

http://www.disneyclips.com/imagesnewb4/images/snowwhite-dwarfs.png

90% of meetings are crap.

According to Sturgeon’s Law

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

BAD MEETINGS

BE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’ @NIRISHSHAKYA

DESIGN STUDIO WORKSHOP

Create 5 mins Pitch

2 mins

Critique 2 mins

TEST, TEST, TESThttp://www.firstsafetysigns.co.uk/WebRoot/BT2/Shops/Store2_002E_Shop1848/45ED/D037/F3AE/1DCC/448D/AC10/3D2A/40FB/Test-in-progress.gif

Fail fast fail often to succeed faster

http://www.oldbookillustrations.com/wp-content/uploads/2016/03/humpty-dumpty.jpg

Even the best designs are just assumptions

until you validate them

Coffee shop testing

http://pre01.deviantart.net/bbac/th/pre/f/2014/095/4/7/the_subway__follow_the_white_rabbit___by_catalinprecup-d7cc71o.jpg http://www.tetburyraillands.com/sites/default/files/tenniel-mad-hatter-col.jpeg

@NIRISHSHAKYABE A DESIGNER WITHOUT BECOMING A ‘DESIGNER’

HOW TO CONDUCT COFFEE SHOP TESTING IN 10 STEPS

Go to a coffee shop.

If time permits, dig deeper and ask them to explain anything that you didn’t understand.

Tell them you would like to show them some of your ideas and get their feedback.

If they agree, buy them the coffee and start the session while you wait for the coffee.

Tell them what your product / proposition is.

Show them your designs and give them a task to do.

Ask them to think aloud while they’re doing the task.

Note down what they like and dislike.

Thank them for their time. Go to Step 2.

Offer people to buy coffee in return for 10 minutes of their time.

USER-CENTRED DESIGN

FOLLOW THE USER

IDEATE COLLABORATIVELY

TEST, TEST, TEST

You are responsible for your user’s experience of your product.

QUESTIONS?

Nirish Shakya UX Lead NOW TV and UX Coach / Trainer @NirishShakya nirish.shakya@gmail.com