beyond old white men -- nextbank asia 2013

2013.04.16.

Beyond old, white men:

Marketing to the emerging generation of wealth owners.

There’s a big opportunity out there.

If we can get over our fixation on old white men.

Agenda: The fixation. The opportunity. Three principles.

Agenda: The fixation. The opportunity. Three principles.

Banking is fixated on old white men.

When it comes to money, old white men run deeper.

Old white men are not just on our money. They run our money too.

Banking is fixated on old white men.

How do banks view the rest of us?

STFU

+

High-rate mortgages among borrowers with good credit score.

6%

19%

21%

0%

5%

10%

15%

20%

25%

White Latino Black

✔  Handbag theft insurance €200

✔  Roadside assistance hotline

✔  Handyman hotline

✔  Handbag theft insurance €400

✔  Roadside assistance hotline

✔  Handyman hotline

Superficial. Biased. Condescending.

Agenda: The fixation. The opportunity. Three principles.

Last year Asia-Pacific became the largest region for HNWIs.

HNWI population by region, millions.

0.1

0.5 0.5

3.2 3.4 3.4

-

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

Africa Middle

East

Latin

America

Europe North

America

Asia

Pacific

Median age of millionaires.

54 USA

39 CHINA

Gender of millionaires.

27% WOMEN

The World’s largest opportunity.

$1.7tn

India’s GDP

$5.9tn

China’s GDP

$14.0tn

Female income

Agenda: The fixation. The opportunity. Three principles.

Principle #1: Treat me as an equal.

Principle #2: Understand my culture.

North America Asia

North America Asia

Principle #3: Go below the surface.

Stanchart Breeze Future

Stanchart x Wharton

Stanchart x Wharton

Stanchart x Wharton

Connecting with the emerging generation of wealth owners.

Principle #1:

Treat me as an equal.

Connecting with the emerging generation of wealth owners.

Principle #2:

Understand my culture.

Principle #1:

Treat me as an equal.

Connecting with the emerging generation of wealth owners.

Principle #2:

Understand my culture.

Principle #3:

Go below the surface.

Principle #1:

Treat me as an equal.

subha@shiftpartners.com HONG KONG

Shift.

Ground Flr 48 Tung Street

Sheung Wan

Hong Kong

BEIJING

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中国

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SINGAPORE

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