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BNI Presentation Brown Ink Design . page 2b r o w n i n k d e s i g n s o l u t i o n s b y d e s i g n
BNI Brown Ink Design . page 2
.PublicityIs all publicity good publicity?
BNI Presentation Brown Ink Design . page 3
If you live by publicity, you’ll probably die by publicity.Russell Baker
BNI Presentation Brown Ink Design . page 4
.ExposureDoes exposure guarantee success?
BNI Presentation Brown Ink Design . page 5
.Retail Example
OLD logo NEW logo
Main road, large signs, average 12,000 cars driving past a day.Does this guarantee success?
BNI Presentation Brown Ink Design . page 6
Some success stories
BNI Presentation Brown Ink Design . page 7
One very large failure!
BNI Presentation Brown Ink Design . page 8
.Website ExposureDoes ranking number one on Google guarantee success?
BNI Presentation Brown Ink Design . page 9
So how do you guarantee success in business?
BNI Presentation Brown Ink Design . page 10
You CAN’T!
BNI Presentation Brown Ink Design . page 11
Successful businesses, do have a number of things in common. They understand themselves and know what their customer wants.
BNI Presentation Brown Ink Design . page 12
.Your Brand1. Your story
2. Your product or service
3. Your customer relationships
4. Your promise
BNI Presentation Brown Ink Design . page 13
.The StoryStory + TellingThe story must come first, great stories like great ideas withstand trends and live longer.
Idea + Aesthetics
BNI Presentation Brown Ink Design . page 14
.Your Visual Message1. What does it say?
2. Does it match your objectives?
3. Does it reflect your business?
4. Does it stand out?
BNI Presentation Brown Ink Design . page 15
Why is your visual message impor tant?
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Yellow Stages
Macquarie
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A A B
Yellow Stages
MacquarieS
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Yellow Stages
MacquarieS
A A B
Yellow Stages
Macquarie
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A A B
Yellow Stages
MacquarieS
A A B
Yellow Stages
Macquarie
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A A B
BNI Presentation Brown Ink Design . page 17
Sit For ReadingEnjoyable, Relaxing & Educational
cow do
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.Why does this happen?The human brain in most cases will recognise shapes and colours before words.
BNI Presentation Brown Ink Design . page 19
.What have we learned?Exposure is impor tant, and brand recognition increases with repeated exposure.
BNI Presentation Brown Ink Design . page 20
.Your message?The story and the way you present this is extremely impor tant. A logo can convey the character of the business.
BNI Presentation Brown Ink Design . page 21
Re-branding Geelong Monitoring Services
GEELONGMONITORING SERVICES
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Re-branding Geelong Monitoring Services
BNI Presentation Brown Ink Design . page 23
Re-branding Geelong Monitoring Services
BNI Presentation Brown Ink Design . page 24
Re-branding Geelong Monitoring Services
BNI Presentation Brown Ink Design . page 25
Re-branding Cafe Meals – Time For Youth
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Re-branding Cafe Meals – Time For Youth
BNI Presentation Brown Ink Design . page 27
New branding – Desyco Construction
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New branding – Desyco Construction
BNI Presentation Brown Ink Design . page 29
New branding – Enga
BNI Presentation Brown Ink Design . page 30
New branding – Surfcoast Wholefoods
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New branding – Surfcoast Wholefoods
BNI Presentation Brown Ink Design . page 32
New branding – Whale Spout
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New branding – Whale Spout Press and Digital Advertising
Handmade children’s clothes & accessories
– encouraging kids to be kids.
www.whalespout.com.au
Handmade children’s clothes & accessories –
encouraging kids to be kids.
www.whalespout.com.au
Handmade children’s clothes & accessories –
encouraging kids to be kids.
www.whalespout.com.au
BNI Presentation Brown Ink Design . page 34
Re-brand No. 2
IMAGEGALLERY
AIRCRAFTHISTORY
BUY NOW
TIGER MOTH FLIGHTS
TESTIMONIALS
READ ABOUT OURCLIENT’S EXPERIENCES
BNI Presentation Brown Ink Design . page 35
Your brand should leave a mark, not a stain.Rodney Brown
BNI Brown Ink Design . page 36
.Ideal referral
. Star t-up business requiring a complete branding package eg. logo, stationery, brochure, signage etc
. Established business needing to update their branding.
www.brownink.com.au
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