big datacamp2013 share

Big Data could be the death of you

Guy HarrisonExecutive Director, Information Management R&D@guyharrison guy.Harrison@software.dell.com

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But Seriously

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Big Data might Kill you

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Smartphones

Cloud services

Data Exhaust

Social NetworksPersonalization

Location Services

The World is flat

Sensors Everywhere

Wearables, Glass

Data and Algorithms are Life and Death for business

Big Data perfect storm

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Retail as an example

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Prevelance of Showrooming

Consumer Electronics

Home Improvement

0 10 20 30 40 50 60 70

Pct

Garter Research G00249458Survey Analysis: Focus on Customer Basics to Challenge Amazon, as 'Showrooming' Is Universal but Not UnbeatablePublished: 12 February 2013

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Why?

Selection

Stock

Faster

Cheaper

Dynamic Pricing

Predictive ordering

Assortment optimization

Predictive recommendations

Personalization

The Solution

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Some novel defenses

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The Revolution is not over yet

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Willy Bowman Nationality: German

Don’t Mention the WAR!

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Buying choices:

Amazon softcover: $45.99

Oracle Performance Survival Guide

Amazon Kindle: $39.99

Say “screw you bookseller” to buy kindle version

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First mover advantage

• The First vendor to offer you a product at a good price has the advantage

• It is totally insufficient to lay a bunch of products on a table in a building

• Only big data analytics can provide this first mover advantage

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There’s a similar story in every industry

Web

Transport

Power Grid

Dating

Retail

SecurityFinance

Government

Science

Healthcare

Insurance

Telecom

Advertising

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Data Science is hard

• Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD

• Small-medium businesses need help to compete

• Data scientists to the rescue?

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We Need a Big Data Analytic platform for the mainstream business

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Dell’s Kitenga Analytic Suite

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Dell Software Group

Toad for Hadoop (beta)Toad BI Suite

Shareplex for Hadoop Oracle->Hadoop replication

SQOOP adaptor for Oracle (Apache license)Toad for Cloud freeware

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We’re Hiring

software.dell.com