big datacamp2013 share
TRANSCRIPT
Big Data could be the death of you
Guy HarrisonExecutive Director, Information Management R&D@guyharrison [email protected]
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But Seriously
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Big Data might Kill you
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Smartphones
Cloud services
Data Exhaust
Social NetworksPersonalization
Location Services
The World is flat
Sensors Everywhere
Wearables, Glass
Data and Algorithms are Life and Death for business
Big Data perfect storm
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Retail as an example
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Prevelance of Showrooming
Consumer Electronics
Home Improvement
0 10 20 30 40 50 60 70
Pct
Garter Research G00249458Survey Analysis: Focus on Customer Basics to Challenge Amazon, as 'Showrooming' Is Universal but Not UnbeatablePublished: 12 February 2013
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Why?
Selection
Stock
Faster
Cheaper
Dynamic Pricing
Predictive ordering
Assortment optimization
Predictive recommendations
Personalization
The Solution
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Some novel defenses
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The Revolution is not over yet
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Willy Bowman Nationality: German
Don’t Mention the WAR!
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Buying choices:
Amazon softcover: $45.99
Oracle Performance Survival Guide
Amazon Kindle: $39.99
Say “screw you bookseller” to buy kindle version
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First mover advantage
• The First vendor to offer you a product at a good price has the advantage
• It is totally insufficient to lay a bunch of products on a table in a building
• Only big data analytics can provide this first mover advantage
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There’s a similar story in every industry
Web
Transport
Power Grid
Dating
Retail
SecurityFinance
Government
Science
Healthcare
Insurance
Telecom
Advertising
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Data Science is hard
• Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD
• Small-medium businesses need help to compete
• Data scientists to the rescue?
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We Need a Big Data Analytic platform for the mainstream business
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Dell’s Kitenga Analytic Suite
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Dell Software Group
Toad for Hadoop (beta)Toad BI Suite
Shareplex for Hadoop Oracle->Hadoop replication
SQOOP adaptor for Oracle (Apache license)Toad for Cloud freeware
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We’re Hiring
software.dell.com